Meridian, Google’s open-source Marketing Mix Modeling (MMM), is now available within NIQ Cadence™, accelerating the path from measurement to continuous marketing optimization in one connected workflow. 

NIQ (NYSE:NIQ), a leading consumer intelligence company, today announced the expansion of its relationship with Google through the integration of Meridian, Google's open-source MMM framework, into NIQ Cadence™, NIQ's AI-native marketing effectiveness operating system. The strategic partnership gives marketers a single place to measure marketing performance and act on it, shortening the distance between insights and optimization.

Marketing leaders are under growing pressure to prove the return on every media dollar, and traditional measurement has struggled to keep pace. In NIQ’s latest CMO Report, 74% of CMOs said they were under more scrutiny to prove marketing ROI, while just 9% felt they had adequate access to real-time insights. NIQ Cadence™ was built to help close the 65-point actionability gap between accountability and timeliness. Rather than treating measurement as a one-time event, the integration brings Meridian into NIQ Cadence™, a unified platform which brings data, models, and scenario planning together so marketers can measure marketing performance and act on optimizations in real-time.

Integrating Meridian into that loop means the transparent, open-source modeling that organizations already trust now sits alongside the data that feeds it and the decisions that follow. NIQ’s proprietary global data and a marketer’s own inputs flow into the Meridian model, the model runs inside NIQ Cadence™, and the results move straight into scenario planning, optimization, and ongoing performance monitoring.