AMC’s new birthday party program offers up to 25% savings when booking a private theatre rental event

The new birthday party program includes easy booking, enhanced food and beverage offerings and integrated digital invitations from Evite

AMC Theatres® (NYSE:AMC) today announced the launch of an all-new birthday party booking experience, offering families and groups an enhanced movie theatre birthday celebration at a great value. With pricing that can provide savings of up to 25% when booking a private theatre rental event, the redesigned program combines a streamlined online booking process, new food and beverage options, and integrated digital invitations through a partnership with Evite.

Available beginning today at AMC Birthday Parties, the upgraded birthday party platform leverages AMC's Private Theatre Rentals program and enables guests to easily plan and customize their celebration from start to finish. The refreshed experience will be available at approximately 300 AMC locations nationwide, with expanded showtime availability and new options designed specifically for birthday celebrations and group events. The program comes as movie-theatre birthday parties on Evite are attracting significantly larger groups, with AMC-hosted party attendance up nearly 25% year-over-year, according to data from Evite.

The refreshed birthday party program delivers a combination of value, convenience, and customization, including:

  • Up to 25% Savings on Birthday Party Bookings: Guests can enjoy meaningful savings when booking a private theatre rental birthday party, creating an upgraded moviegoing celebration that delivers real value for party planners.
  • Streamlined Online Booking: A redesigned digital journey allows guests to quickly browse availability, select showtimes, and complete reservations in one place.
  • Integrated Evite Partnership: Through AMC’s partnership with Evite, guests can create and send custom AMC-branded digital invitations and manage their guest list, all within a connected experience.
  • Enhanced Food & Beverage Options: Guests can choose from new birthday-focused food and beverage packages designed for group celebrations, including shareable party packs with popcorn, drinks, hot dogs, and kid-friendly treats like Dippin’ Dots.
  • Improved Communication and Planning Tools: Guests benefit from clearer confirmation details and marketing support throughout the planning process. With nearly 70% of Evite’s movie-theatre events representing kid and teen birthdays—typically planned 25 days in advance for peak weekend slots—the integrated tools give parents a hassle-free, all-in-one planning solution.