Mark Zuckerberg Revives His Viral ‘Smoking Meats’ Meme 10 Years Later — This Time, Meta’s AI Agent Is Helping Watch the Grill

Meta Platforms, Inc. (NASDAQ:META) CEO Mark Zuckerberg went live on Instagram on Sunday to smoke ribs and sausages with friends, marking 10 years since his viral 2016 meat-smoking livestream.

Revisits the Meme He Calls His Favorite

Zuckerberg said he explained the original stream to his daughter before going live, and that she wanted to know why people found it funny.

“I think I just said smoking these meats about a hundred times,” he added.

He has called it his favorite meme of himself.

Zuckerberg cooked on a Big Green Egg and joked that he was seeing “how much product placement” he could fit into the stream, working in Sweet Baby Ray’s barbecue sauce, actor Tom Holland’s non-alcoholic beer, and Meta’s Ray-Ban glasses.

Meta’s AI Agent Helps Monitor the Smoker

Zuckerberg said the vent controller on his smoker, a Pit Viper, now has Bluetooth, so Meta’s AI agent Muse can monitor the cook, though he still checks in every so often.

The conversation turned to a smoking-meats competition for AI agents, in which Muse and rival agents would cook side by side and be judged on taste.

Meta launched Muse in September, and the agent drew about 5.6 million downloads in its first weeks, though daily downloads have slowed since peaking on Sept. 24, according to Hunterbrook Capital.

Still ‘Smoking Meats’

The original October 2016 broadcast showed Zuckerberg smoking a brisket and ribs in his backyard and was later edited into viral clips.

Zuckerberg shared a meme comparing himself 10 years ago to today, captioned, “10 years later still smoking meats.”

He also posted photos from the cookout, including glazed ribs being carved on a cutting board, a tray of sausages and hot dogs beside a ceramic grill, and family members gathered with the family dog.

Rapper T-Pain, who teamed up with Zuckerberg on a 2024 cover of Lil Jon‘s “Get Low,” also joined the stream.

Price Action: On Friday, Meta’s shares closed 0.31% lower at $718.67 and rose 1.08% to $726.50 in early pre-market trading on Monday, according to Benzinga Pro.

Meta’s stock has a Momentum score in the 63rd percentile and a Growth score in the 79th percentile, according to Benzinga Edge rankings.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Image via Shutterstock