Cineverse (NASDAQ:CNVS), an entertainment technology company and studio, today announced a strategic partnership with VA Media, a recognized leader in strategy, channel management, and monetization for YouTube and other social networks including Facebook, Snapchat and TikTok.
Under the agreement, VA Media will work closely with Cineverse to deliver a comprehensive, YouTube-first growth strategy spanning both longform and shortform content, channel optimization, and financial modeling. The partnership will focus on building scalable channel architectures, improving discoverability, and unlocking new monetization opportunities across YouTube and adjacent social platforms.
This will begin with Cineverse's popular Dog Whisperer with Cesar Millan YouTube channel, which is the company's leading revenue generating channel on the platform.
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