Meta Platforms, Inc (NASDAQ:META) is accelerating its AI push internally while analysts see the strategy supporting long-term growth.

CTO Takes Lead On Companywide AI Push

Meta has put its chief technology officer, Andrew Bosworth, in charge of expanding AI adoption across its workforce as it pushes to stay competitive.

Bosworth will now lead the company's "AI For Work" initiative, taking over from Guy Rosen, as Meta works to move faster and operate more efficiently against smaller, AI-focused rivals.

In an internal note, he pointed to early pilots and rapid adoption of AI tools across teams as signs of growing momentum, the Wall Street Journal reported on Tuesday.

Meta is driving AI use across its 78,000 employees to speed up workflows, simplify its structure, and reshape daily tasks.

CEO Mark Zuckerberg is also developing an AI agent to assist with his work, while employees are building and using tools like "MyClaw," which can access internal data and interact with colleagues.

Alongside this shift, Bosworth is overseeing a new AI-focused organization that supports teams developing large language models and aims to operate with leaner team structures.

He also emphasized the need to unify Meta's internal systems to ensure teams can build AI tools within a consistent framework.

Analyst Sees Long-Term Upside From AI Strategy

Rosenblatt analyst Barton Crockett remains bullish on Meta, maintaining a Buy rating with a $1,117 price forecast and highlighting its long-term AI positioning.

He views Meta's recent moves—such as its nuclear energy push, "Meta Compute" initiative, leadership changes, and job cuts in Reality Labs—as deliberate steps to support data center expansion and AGI ambitions. Crockett also points to potential growth in AR glasses and continued strength in advertising as key drivers.

While Meta plans heavy spending, he believes AI-driven revenue growth and improving AR momentum could help offset those concerns, leaving room for upside.

Technical Analysis

META is trading 5.7% below its 20-day SMA and 7.2% below its 100-day SMA, keeping the intermediate trend pointed down even as the stock attempts to base. Shares are down 5.33% over the past 12 months and are currently positioned closer to their 52-week lows than highs.

The RSI is at 34.52, in neutral territory but leaning toward "washed-out" conditions if selling pressure resumes. Meanwhile, MACD is at -14.8185 and remains below its signal line at -9.8841, a bearish configuration that suggests rallies may still face overhead pressure.

The combination of RSI in the 30–50 range and bearish MACD suggests mixed momentum.

  • Key Resistance: $673.00
  • Key Support: $581.50

Meta Analyst Consensus

The stock carries a Buy Rating with an average price target of $851.03. Recent analyst moves include:

  • Tigress Financial: Strong Buy (Raises Target to $945.00) (March 18)
  • Wells Fargo: Overweight (Raises Target to $856.00) (February 23)
  • Argus Research: Buy (Maintains Target to $800.00) (February 2)

Top ETF Exposure

  • Capital Group Growth ETF (NYSE:CGGR): 8.03% Weight
  • Natixis Loomis Sayles Focused Growth ETF (NYSE:LSGR): 8.02% Weight
  • Invesco Nasdaq Internet ETF (NASDAQ:PNQI): 9.12% Weight

Significance: Because META carries such a heavy weight in these funds, any significant inflows or outflows will likely trigger automatic buying or selling of the stock.

META Stock Price Activity: Meta Platforms shares were up 1.13% at $599.63 during premarket trading on Wednesday, according to Benzinga Pro data.

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