Tilray Brands, Inc. ("Tilray", "our", "we" or the "Company") (NASDAQ:TLRY, TSX:TLRY), a leading global lifestyle and consumer packaged goods company, is teaming up with The Magnum Ice Cream Company, the world's largest ice cream company, to give an adult upgrade to a beloved classic. Today, Tilray is announcing its line of exclusive Popsicle® Hard flavored ready-to-drink beverages, inspired by the iconic flavors Popsicle fans grew up with to bring a nostalgic favorite into a new format for 21+ consumers in the U.S.

By pairing Tilray's beverage innovation expertise with Popsicle's beloved legacy and fanbase, Tilray has set out to capture the taste and joy of Popsicle with an added 5% ABV kick, available in non-carbonated Hard Cherry, Hard Orange and Hard Grape. The Popsicle Hard Variety Pack will include 4 of each fan-favorite flavor and will be rolling out this March in select retailers nationwide.

Prinz Pinakatt, Chief Growth Officer, Tilray Beverages U.S., said, "At Tilray Beverages, we are focused on building a dynamic portfolio of brands that connect with consumers across new occasions. Popsicle is an iconic, nostalgic brand beloved in households everywhere, and we see a tremendous opportunity to translate those familiar flavors into a new adult refreshment experience. This partnership demonstrates how Tilray's beverage platform can bring innovative brand collaborations to market quickly and at scale."

Mr. Pinakatt, continued, "By bringing the classic flavors of Popsicle into a new format, we're creating a fun, nostalgic experience for consumers while introducing something entirely new to the adult beverage aisle."

Because summer wouldn't be complete without the ever-popular red, white and blue Popsicle ice pop, Tilray's exclusive Popsicle Hard Firecracker beverage will launch in May 2026 - blending consumers' love for the festive flavor in this new format. Available in 12 packs of 12-ounce slim cans, the Popsicle Hard Variety Packs can be found at major retailers across the country including, Walmart, Kroger, Albertson's, Safeway, Food Lion, Ingles and Buc-ees.