Betterware de México, S.A.P.I. de C.V. (NYSE:BWMX) ("BeFra" or the "Company"), the leading direct-to-consumer company in Mexico through Betterware and Jafra, today announced the appointment of Raúl del Villar as Chief Financial Officer, effective today.

Mr. del Villar brings more than three decades of experience in senior finance roles within multinational consumer companies. He most recently served as Vice President and Corporate CFO at Grupo Axo, where he played a key role in supporting the company's expansion across multiple countries and brands. During his tenure, he led public and international debt issuances and enhanced financial reporting standards to meet global exchange requirements.

"Raúl brings deep financial expertise and strong track record operating across complex, multi-market organizations," said Andrés Campos, President and Chief Executive Officer of BeFra. "As we continue to progress towards becoming a larger, more global, and diverse company, his experience and leadership will be instrumental to support our current and future growth strategy."

"BeFra has built a compelling platform with significant growth potential," said Mr. del Villar. "I look forward to working with the team to further strengthen financial discipline and support the Company's continued expansion."

Earlier in his career, Mr. del Villar served as CFO and Administrative Director at Adidas Group Mexico, where he led strategic planning and financial operations. His experience also includes oversight of cross-functional areas such as legal and corporate governance, supporting disciplined growth in complex operating environments.