Dragos is currently serving as CEO of Asahi Europe & International, having been with Asahi Breweries since 2019. During his time at Asahi Breweries, Dragos has also held a number of other senior leadership roles across Europe including Managing Director, Czech, Slovakia, Germany & Austria and Managing Director, Romania & Hungary. Prior to this, Dragos spent 16 years at BAT, where he held senior finance and general management roles, including as General Manager, Central Europe North and Finance Director and General Manager, BAT Poland.

Javed Iqbal will continue to serve as Interim Chief Financial Officer until Dragos' appointment, following which Javed will continue in his role as Director, Digital & Information.