In today's rapidly evolving and fiercely competitive business landscape, it is crucial for investors and industry analysts to conduct comprehensive company evaluations. In this article, we will undertake an in-depth industry comparison, assessing Apple (NASDAQ:AAPL) alongside its primary competitors in the Technology Hardware, Storage & Peripherals industry. By meticulously examining crucial financial indicators, market positioning, and growth potential, we aim to provide valuable insights to investors and shed light on company's performance within the industry.
Apple Background
Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone makes up a majority of the firm sales, and Apple's other products like Mac, iPad, and Watch are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, like streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors while working with subcontractors like Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with a majority of sales coming indirectly through partnerships and distribution.
| Company | P/E | P/B | P/S | ROE | EBITDA (in billions) | Gross Profit (in billions) | Revenue Growth |
|---|---|---|---|---|---|---|---|
| Apple Inc | 34.56 | 45.46 | 9.35 | 52.0% | $54.07 | $69.23 | 15.65% |
| Western Digital Corp | 35.36 | 17.84 | 12.88 | 27.66% | $2.11 | $1.38 | 25.24% |
| Seagate Technology Holdings PLC | 60.99 | 263.44 | 11.91 | 299.49% | $0.85 | $1.18 | 21.51% |
| Everpure Inc | 123.64 | 15.54 | 6.37 | 7.04% | $0.15 | $0.74 | 20.35% |
| NetApp Inc | 17.92 | 18.20 | 3.23 | 31.16% | $0.51 | $1.21 | 4.39% |
| Super Micro Computer Inc | 21.03 | 2.47 | 0.66 | 5.93% | $0.55 | $0.8 | 123.36% |
| Logitech International SA | 20.97 | 6.28 | 3.13 | 11.36% | $0.31 | $0.61 | 6.06% |
| Diebold Nixdorf Inc | 34.46 | 2.77 | 0.86 | 4.49% | $0.11 | $0.28 | 11.66% |
| Turtle Beach Corp | 15.08 | 1.77 | 0.74 | 14.73% | $0.02 | $0.05 | -18.69% |
| Immersion Corp | 11.31 | 0.71 | 0.13 | 3.98% | $0.06 | $0.14 | 5.51% |
| Average | 37.86 | 36.56 | 4.43 | 45.09% | $0.52 | $0.71 | 22.15% |
By conducting a comprehensive analysis of Apple, the following trends become evident:
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A Price to Earnings ratio of 34.56 significantly below the industry average by 0.91x suggests undervaluation. This can make the stock appealing for those seeking growth.
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The elevated Price to Book ratio of 45.46 relative to the industry average by 1.24x suggests company might be overvalued based on its book value.
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With a relatively high Price to Sales ratio of 9.35, which is 2.11x the industry average, the stock might be considered overvalued based on sales performance.
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The Return on Equity (ROE) of 52.0% is 6.91% above the industry average, highlighting efficient use of equity to generate profits.
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The company exhibits higher Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) of $54.07 Billion, which is 103.98x above the industry average, implying stronger profitability and robust cash flow generation.
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The gross profit of $69.23 Billion is 97.51x above that of its industry, highlighting stronger profitability and higher earnings from its core operations.
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The company's revenue growth of 15.65% is significantly lower compared to the industry average of 22.15%. This indicates a potential fall in the company's sales performance.
Debt To Equity Ratio

The debt-to-equity (D/E) ratio assesses the extent to which a company relies on borrowed funds compared to its equity.
Considering the debt-to-equity ratio in industry comparisons allows for a concise evaluation of a company's financial health and risk profile, aiding in informed decision-making.
When comparing Apple with its top 4 peers based on the Debt-to-Equity ratio, the following insights can be observed:
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Compared to its top 4 peers, Apple has a moderate debt-to-equity ratio of 1.03, indicating a balanced financial structure.
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This suggests that the company maintains a reasonable level of debt while also leveraging equity financing.
Key Takeaways
For Apple in the Technology Hardware, Storage & Peripherals industry, the PE ratio is low compared to peers, indicating potential undervaluation. The high PB and PS ratios suggest a premium valuation based on assets and sales. In terms of profitability, Apple shows high ROE, EBITDA, and gross profit margins, outperforming industry peers. However, the low revenue growth rate may raise concerns about future performance relative to competitors.
This article was generated by Benzinga's automated content engine and reviewed by an editor.
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