Hasbro (NASDAQ:HAS) shares are trading higher during Thursday’s session as the company announced preliminary financial results for the first quarter of 2026

The company reported first quarter revenue of $970 million-$985 million vs. consensus of $908.9 million and adjusted operating profit of $250 million-$260 million. The company highlighted growth driven by its popular franchise, MAGIC: THE GATHERING.

Outlook for Hasbro

Hasbro reiterated FY26 sales outlook of $4.842 billion-$4.936 billion vs street view of $4.904 billion. Also, the company reaffirmed guidance for adjusted operating margin of 24%-25% and adjusted EBITDA of $1.40 billion-$1.45 billion.

The company is operating under business continuity plans to ensure order taking, shipping, and core operations continue. MAGIC: THE GATHERING shipments and release timing remain on track in the second quarter, including the April 2026 release of Secrets of Strixhaven.

The company says that shipments continued in the Consumer Products, but second-quarter revenue and operating profit may see some impact from delays in order processing, shipping, and invoicing. However, strong POS trends suggest most delayed shipments should be recovered in the second half of 2026.

Update on Network’s Unauthorized Access

Hasbro previously disclosed that it detected unauthorized access to its network. Following an investigation supported by external cybersecurity specialists, the company believes the breach has been contained and is now working toward fully restoring its systems and operations.

The incident did not affect the company's first-quarter results. However, as part of containment efforts, certain systems were temporarily taken offline and are being restored in stages.

This has led to delays in finalizing and releasing first quarter 2026 results, including the filing of its Form 10-Q.

Hasbro will now report earnings on May 20, 2026 (estimated).

  • EPS Estimate: 98 cents (Down from $1.04)
  • Revenue Estimate: $908.89 Million (Up from $887.10 Million)
  • Valuation: Forward P/E of 24.5x

Analyst Consensus & Recent Actions: The stock carries a Buy Rating with an average price target of $108.80. Recent analyst moves include:

  • BNP Paribas: Outperform (Lowers Target to $115.00) (April 1)
  • Wells Fargo: Initiated with Equal-Weight (Target $98.00) (March 11)
  • UBS: Buy (Raises Target to $110.00) (March 5)

HAS Stock Price Activity: Hasbro shares were up 7.33% at $95.07 at the time of publication on Thursday, according to Benzinga Pro data.

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