Stubhub Holdings (NYSE:STUB) reported first-quarter financial results on Wednesday. The transcript from the company's first-quarter earnings call has been provided below.
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The full earnings call is available at https://events.q4inc.com/attendee/225976409
Summary
Stubhub Holdings reported solid top-line growth with a 7% increase in gross merchandise sales (GMS) to $2.2 billion and an adjusted EBITDA margin expansion to 16%.
The company reiterated its full-year outlook for GMS and adjusted EBITDA, focusing on growth in its core resale marketplace, increased profitability, and long-term distribution opportunities.
Strategic initiatives include leveraging technology to enhance ticket distribution, such as the introduction of Distribution Manager, an AI-powered self-service tool, and direct integrations with primary ticketing platforms to facilitate open distribution.
International growth outpaced North America, with strong performance in Latin America and Asia Pacific, contributing to overall marketplace growth.
Stubhub Holdings continues to focus on operational efficiency, evidenced by a 12% year-over-year revenue increase to $446 million and a gross margin expansion to 85%.
Full Transcript
OPERATOR
Good day ladies and gentlemen and thank you for standing by. Welcome to Stubhub Holdings' first quarter 2026 earnings conference call. At this time, all participants are in a listen only mode. After the speaker's remarks, there will be a question and answer session. If you would like to ask a question during that time, simply press Star then the number one on your telephone keypad. Please note that this conference call is being recorded today, May 13, 2026. I will now turn the call over to Jonathan Schaefer, Senior Vice President of Investor Relations with StubHub.
Jonathan Schaefer (SVP Investor Relations)
Thank you. Good afternoon and thank you for joining us to discuss Stubhub Holdings' first quarter 2026 results. For reference, our first quarter earnings release and presentation are available under the Quarterly Results section of our Investor relations [email protected] before we begin, please note that today's call will include forward looking statements. These forward looking statements are based on the Company's current expectations and are not guarantees of future performance. These statements are subject to numerous risks and uncertainties that could cause actual results to differ materially from what we expect. Although the Company believes the expectations reflected in such forward looking statements are based on reasonable assumptions, it can make no assurance related to its expectations. We refer you to our recent Securities and Exchange Commission filings for a more detailed discussion of the risks that could impact our future operating results and financial condition. We will also refer to non-Generally Accepted Accounting Principles measures on today's call. Unless otherwise noted, our profitability and EBITDA discussions today refer to non-Generally Accepted Accounting Principles adjusted EBITDA. A reconciliation of non-Generally Accepted Accounting Principles measures to the most directly comparable Generally Accepted Accounting Principles measures is contained in today's earnings release available on our Investor Relations site. All financial comparisons, unless noted otherwise, are based on the prior year period. Joining me today are Eric Baker, our Founder, Chairman and Chief Executive Officer, and Connie James, our Chief Financial Officer. They will provide opening remarks and then take questions. And with that I will turn it over to Eric. Eric, you may begin. Thank you, Jonathan, and welcome, everyone joining us today. We're off to a positive start in 2026 with solid top line growth and increased profitability. Gross Merchandise Sales increased 7% to $2.2 billion and adjusted EBITDA margin expanded to 16%. We also generated healthy cash flow which enabled us to further deleverage and strengthen our balance sheet. As a result, we are reiterating our full year outlook for Gross Merchandise Sales and adjusted EBITDA. On our year end call in March, we outlined our three key priorities for StubHub in 2026 growth in our core resale marketplace, increased profitability and advancement of longer term distribution opportunities. The quarter demonstrated our team's execution against all three of these objectives. Starting with growth in our core resale marketplace, we are leveraging our leadership position and scale to drive performance both in North America and globally. The live events and secondary ticketing markets remain healthy with strong consumer demand and a robust 2026 event calendar. In addition to favorable market dynamics, our resale business is also benefiting from advantages resulting from our increased scale. In 2025, we invested in our competitive position, increasing liquidity and selection, and building the infrastructure to support continuous improvement to the customer experience. In 2026, we are realizing the returns on these investments in the form of superior market leadership and even greater operating advantages. We believe our leading position, combined with the inherent flywheels of our marketplace model allow us to improve customer acquisition economics while growing the business. Of course, our market leadership is a direct result of our relentless focus on the consumer experience. Stubhub Holdings' mission has always been to make it easier for fans to access live entertainment. Our resale marketplace allows fans to buy and sell tickets with choice, convenience and trust. We deliver a differentiated experience to consumers based on our scale advantages. Fans choose StubHub because we offer broad selection, trusted transactions and a simple user experience. Sellers depend on StubHub for aggregated demand at global scale. Our technology and data connect both sides of the marketplace more effectively over time. That is what makes our consumer experience unique and creates durable competitive advantages. All of this adds up to what we believe is the most recognized brand in the resale market for live events. In the first quarter, we made progress in expanding the supply side of our marketplace beyond individual and professional sellers to enterprise scale sellers including content rights holders such as professional sports teams, artists, venues and other event organizers. We believe it is clear the market is heading in the direction of non exclusive open distribution. The ticketing ecosystem, including consumers, stands to gain from greater optionality and competition. Fans want more access and choice and content rights holders want to fill more seats by offering inventory through more channels. Much like airlines selling tickets across platforms. The goal for content rights holders is to sell more tickets at more efficient prices and maximize the fan experience and value of each event through event optimization. It appears the regulatory environment is also recognizing the value of non exclusive open distribution. A recent proposal to settle an antitrust suit in live event space included non exclusive distribution, reinforcing the importance of giving content rights holders and consumers greater choice in how tickets are distributed, discovered and purchased. On our last call, we discussed our shift from a business development led approach to more Product led Self serve Platform Strategy Our goal is to enable broader adoption of open distribution across rights holders by creating a seamless experience to list, manage and distribute tickets through our marketplace. In the first quarter we announced two new developments that illustrate how we can use technology to access this market. The first is Distribution Manager, an AI powered self serve tool that allows artists, teams and venues to list and manage tickets directly through StubHub. The product is designed to remove friction for rights holders and does not require a technical team or complex integration. A partner can use a simple prompt to identify ticket types, set pricing and sales parameters, and list inventory directly on StubHub. Because the tool sits on top of more than 25 years of StubHub marketplace data, it can also provide real time pricing and demand signals to content rights holders before tickets go live. This is an early iteration of the tooling we plan to continue developing for enterprise scale content. It is designed to make distribution simpler, more flexible and more effective for rights holders while increasing access and selection for fans. We are also establishing direct connections with primary ticketing platforms. By integrating directly with StubHub, primary ticketing or access control providers can work alongside our marketplace to improve outcomes for rights holders and fans. Today, event organizers often list tickets exclusively through their primary sales channel with systems that were not designed to synchronize inventory across channels, making it difficult to expand distribution without added complexity. Open distribution, formerly known as direct issuance, changes that by integrating directly with the ticketing platforms organizers already use, we can give rights holders access to Stubhub Holdings' global demand without requiring them to change systems, disrupt their existing workflows or enter new distribution contracts. For example, in the first quarter we announced an integration with a primary ticketing company that tickets rights holders like Stanford University Athletics, among others. Through a direct connection between the primary system and Stubhub Holdings' marketplace, organizers can choose to list tickets on StubHub within their existing dashboard. Integrations like this enable all of the primary clients to activate StubHub as an additional distribution channel through a simple workflow. We also continue to develop advertising, which represents an exciting opportunity to realize additional potential of our leading marketplace platform. StubHub sits at the intersection of high intent, consumer demand and live event discovery. Over time, we believe that creates opportunities to help partners reach fans in highly relevant ways while improving the overall experience on our platform. We are in the testing phase with advertising and our focus remains on building it thoughtfully and in a way that is consistent with our broader consumer first approach. In April, we announced an integration with Anthropics CLAUDE that lets fans discover and Browse Live events. Claude users can access Stubhub Holdings' global catalog of live events with up to the minute price and seat level availability. The Partnership builds on Stubhub Holdings' ChatGPT integration announced at the end of last year. We view AI through two lenses the opportunity to transform the end user product and the ability to transform productivity internally through greater and faster innovation with higher efficiency. We have several AI initiatives underway related to post purchase support, customer experience enhancement, product development and expanded insights, just to name a few. In conclusion, we are off to a positive start to 2026 with solid first quarter results that position us to achieve our financial outlook for the year. Our core resale marketplace continues to grow while increasing profitability, we are generating strong cash flow and strengthening the balance sheet, and we are continuing to invest in technology and distribution opportunities that we believe will expand our reach over time. We remain focused on executing in pursuit of our vision to build the global destination for consumers to access live entertainment. With that, I will turn it over to Connie to discuss our financial results and outlook in more detail.
Eric Baker (Founder, Chairman, and Chief Executive Officer)
Thank you Eric. Good afternoon everyone. Before turning to our first quarter results, I want to briefly reiterate the financial framework aligned to our strategic objectives that ERIC discussed Durable Gross Merchandise Sales growth, meaningful margin expansion and continued strength in free cash flow generation. Our results in the quarter demonstrate progress in each of these areas. Beginning with Gross Merchandise Sales, our marketplace grew approximately 7% to $2.2 billion in the first quarter, reflecting contributions from all three drivers of our growth strategy, North American resale growth, continued market share leadership and international growth. The market share gains achieved in 2025 now provide a foundation for margin expansion as we leverage the scale, network effects and efficiency of our marketplace. International growth outpaced North America with noteworthy performance in Latin America and Asia Pacific, reflecting the continued strength of our global platform. As expected, our reported Gross Merchandise Sales for the first quarter reflects the comparability impact from the all in Pricing implementation introduced in May last year. We will fully lap that comparability period in the second quarter before discussing our income statement in detail. A reminder that my remarks will be on an adjusted basis excluding stock based compensation and non recurring items. Full reconciliations to comparable Generally Accepted Accounting Principles measures are available in our earnings release. Turning to the income statement, revenue increased 12% year over year to $446 million, outpacing Gross Merchandise Sales growth in the quarter. This reflects the normalization of Gross Merchandise Sales to revenue conversion as we lap our market share Investments in 2025. Now that we have moved beyond that investment period, we expect conversion to return to more typical historical levels approaching 20% for the full year. Gross margin was 85%, expanding approximately 100 basis points year over year and consistent with our mid 80% operating framework. The improvement reflects stronger unit economics driven by increased efficiency in customer acquisition and servicing as well as lower inventory costs. Sales and marketing expense was approximately 50% of revenue representing a 500 basis point improvement year over year, reflecting increased efficiency at scale. Operations and support costs were approximately 3% of revenue. Consistent with our expectations, G and A expense increased by approximately 170 basis points as a percentage of revenue, primarily driven by elevated professional fees and front loading of payroll taxes associated with higher stock based compensation. Following our ipo, we expect G and A to decrease as a percentage of revenue over the remainder of the year as the business continues to scale. Adjusted EBITDA was $72.1 million, a margin of 16% which expanded over 400 basis points year over year. The margin expansion reflects both underlying business growth and improved operating efficiency. More specifically, this improvement was driven by the combined impact of normalized revenue conversion, strong gross margins and increased marketing efficiency. Each of these dynamics contributed in the quarter resulting in the operating leverage outlined in our 2026 framework. Net income for the first quarter was $48 million. I would note that net income includes the effects of stock based compensation, non recurring items, foreign exchange and derivative gains, interest income and expense and taxes, each of which can introduce variability relative to our adjusted results. We believe adjusted EBITDA helps to highlight trends in our operating results by excluding these items and the reconciliation to net income is available in our earnings release. Beyond the income statement, our cash flow performance reflects the advantages of our marketplace model as a scaled asset light business with gross margins above 80% and favorable working capital dynamics, we generate strong and durable operating cash flow. This is further supported by a significantly reduced interest cost burden following the repayment of over $900 million in debt in 2025. During the quarter, capital expenditures were approximately 2% of revenue and we generated approximately $11 million of interest income. We also continue to benefit from approximately $1.2 billion of NOLs which provide meaningful cash tax protection in the medium term. Because our business is inherently seasonal and individual quarters can reflect meaningful timing related swings in working capital, we believe trailing twelve month free cash flow is the most appropriate lens through which to evaluate our cash generation. We generated approximately $298 million of free cash flow on a trailing 12 month BAS representing 116% conversion of adjusted EBITDA. This includes approximately $189 million of net benefit from net inflows of buyer receipts and seller payments as well as approximately $125 million of interest costs. Excluding these items, underlying free cash flow was approximately $234 million, representing a 91% conversion of our trailing twelve month adjusted EBITDA. Turning to the balance sheet, we ended the quarter with approximately $1.5 billion of cash and cash equivalents or $508 million net of seller obligations. Net leverage improved to approximately four times trailing adjusted EBITDA at quarter end down from 4.5 times at year end 2025. Reflecting both earnings growth and continued strength in cash generation, our financial position provides meaningful flexibility to execute against our capital allocation priorities. We remain focused on organic investment, continued deleveraging and disciplined dilution management while maintaining the flexibility to pursue opportunities that enhance shareholder value. Subsequent to quarter end, we repaid $100 million of our US dollar term loan, further demonstrating our commitment to deleveraging and our ability to deploy free cash flow towards debt reduction. This brings total debt repayment over the last 12 months to more than a billion dollars. As a result, our total outstanding debt is approximately $1.4 billion with no maturities until March 2030. Related to our capital structure, during the first quarter, $314 million of preferred equity, including our Series M, N and O shares converted into approximately 16 million shares of Class A common stock resulting in 374 million common shares outstanding at quarter end. In May, we granted approximately 13 million RSUs under our employee Incentive Plan. Equity is an important component of compensation for employees and reinforces an ownership mentality. At the same time, we are focused on dilution management. As you can see in the share count summary in our investor presentation posted to our Investor Relations website today, we had approximately 399 million fully diluted shares as of March 31st excluding performance based RSUs and options. Based on that fully diluted share count, we expect dilution to be in the low to mid single digit percentage range for the remainder of 2026 excluding performance based RSUs and options. As of today, we believe the majority of the RSU awards for 2026 have already been granted. Turning to our full year 2026 outlook, our first quarter performance is consistent with the framework we outlined at the beginning of the year and supports our confidence in the trajectory of the business. We are reiterating our full year outlook for Gross Merchandise Sales and adjusted EBITDA Gross Merchandise Sales of $9.9 billion to $10.1 billion or year over year growth in the range of 8% to 10%, an adjusted EBITDA of $400 million to $420 million. We guide on an annual basis. Given the inherent seasonality of live events, which can vary quarter to quarter, we expect the first and second half contribution to full year Gross Merchandise Sales to remain broadly consistent with 2025. In closing, our first quarter results are consistent with the framework we outlined at the beginning of the year. We remain focused on executing against these priorities, driving sustainable Gross Merchandise Sales growth, expanding margins through operating discipline and generating strong free cash flow, and we look forward to reporting our progress throughout the year. With that, we will open the call for questions. Operator
OPERATOR
at this time if you would like to ask a question, press Star, then the number one on your telephone keypad. To withdraw your question, simply press. We will pause for just a moment to compile the Q and A roster. Your first question comes from the line of Eric Sheridan with Goldman Sachs. Please go ahead.
Eric Sheridan (Equity Analyst)
Thanks so much for taking the question. Maybe a two parter if I can, in terms of what you're calling out in terms of leveraging the market share gains from last year in terms of this year's operating performance, can you talk to us a little bit about where where we are in terms of baseball innings in terms of seeing that in the financials today and what the scope is for that leverage to play out as scale is built through the year. And the second part of the question would be if you were to build that sort of scale in the leverage and it would be at or above maybe your guided range for adjusted EBITDA as the year goes on, how do you think about investing some of those gains back into the business or outperforming philosophically adjusted EBITDA as a guide? Thanks so much.
Eric Baker (Founder, Chairman, and Chief Executive Officer)
Great to hear from you Eric. Thanks so much for the question. Appreciate that before handing over to Connie on some of the financial details, we'll say, I think as you know, look, we, we had set out and we said to take our leadership position and use that to continue to grow while we would inflect our margins. And we're glad to report that that is indeed what is happening is very exciting and we continue to grow and build on our leadership position. Obviously that's the whole underlying basis that as you do that you should get more operating leverage over time, which we've talked about before and we're very excited about. With that I'll hand it over to Connie.
Connie James (Chief Financial Officer)
Thanks Eric and appreciate you Eric, dialing in today. I think there's a couple elements to your question One, operating leverage and then perhaps how do we think about phasing for the remainder of years. So I'll take those in two parts here to your point, and as Eric mentioned, our whole intent this year was to delivering on what we said we were going to do, which is top line growth and expanding margins. We know that the scale that we got to this year off the back of the investments from the prior year positioned us well and that's exactly why you are seeing that operating leverage in terms of how we see this playing out in regards to phasing over the year, I'd point you to 2025 is a good guide for top line GMS as you think about H1 versus H2 split and then in relation to profitability, as you can appreciate as the business scales throughout the year because of the fundamentals in relation to our business model, you're naturally going to get incremental operating leverage as the business grows. So I'd expect there to be slightly more profitability flowing through towards the second half. Great, thank you.
OPERATOR
Your next question comes from the line of Doug Unmute with JP Morgan. Please go ahead.
Doug Unmute
Thanks for taking the questions. Can you talk more about the drivers of increased marketing efficiency And Eric, just kind of your view on industry growth and degree of share gains for StubHub and then on open distribution, where do you stand on, on kind of self serve and AI enabled platform build out and if you could kind of give us some sense of pipeline around potential partners. Thank you.
Eric Baker (Founder, Chairman, and Chief Executive Officer)
Sure. Doug, thank you for the question. Appreciate it. A couple of different things to get on here and again I'll touch on some and then let Connie give some more color. So I think in terms of growth and efficiency which really hits on being able to grow the business while inflecting margins and sort of how that works. And again I think fundamentally as we've always said, when you have the leadership position in a marketplace business, this is what happens. You get more liquidity, you get more data, you have a better situation in terms of how you can manage your sellers and all that goodness sort of flows through in that way. And I think that should, you know, that would continue. We believe in any marketplace business and as we've pointed out, I think in terms of growth, we think of growth or I do certainly as we've talked about on an annual and multi year basis as we think about it. And so look, the great thing is being in the live events industry is a great place to be. Having done this for 25 years, the industry has grown and grown people love live events. They love attending live events. They're passionate about it. There are more and more events going on. The geographic scope of these events increases all the time going all over the world. So that is a wonderful driver of underlying growth. And again, if you're the largest player in the market, we feel there's tremendous opportunity that we continue to build on our leadership position. In terms of the second part of your question, I think on open distribution, we're obviously very excited about that. We've talked about it. I think there's been a lot about, I think many people have seen that it's best for the consumer and there have been a number of developments where it's been cited that basically if you have more competition, more outlets, it's a better thing. And anything that's good for the fan is good for us in terms of specifically how we're developing that initiative. And as you point out last time, Doug, we said we're really trying to focus on getting that into a place where you can productize it and make it turnkey and not business development oriented. And that's the focus for this year. And so we've made a couple recent announcements and I think to highlight that one is around what we call our distribution manager which is basically using AI to power a self service tool that allows artists and teams and venues to list and manage tickets directly through StubHub. So that is something that we've announced is beginning to percolate out there and then these primary integrations. So we also believe that when people are signed up with whoever they're access control company may be, we want to make it very seamless for them to land with that platform and do what they want to do. And we've had some exciting things I think also have been talked about be it Stanford Athletics and others. So we're excited about where all that is going. We think that's the way of the world. But again we're really focused on building out the product this year. And I'll pause there. I don't know Connie, if you have
Connie James (Chief Financial Officer)
anything to add, I just echo what you mentioned, Eric, which is, you know, the great news is we're now the clear market leader. There's a really healthy backdrop in relation to the live events calendar ahead of us and all of that allows us to continue to drive efficiency and while growing the business. So we're really well positioned.
Doug Unmute
Thank you both.
OPERATOR
Your next question comes from the line of Mark Mahaney with Evercore. Please go ahead.
Mark Mahaney (Equity Analyst)
Okay, I'll ask about please advertising then A little bit more on international. So I know you mentioned advertising is one of kind of the newer growth initiatives. Sounds like you're still in testing phase. Any more color than that, any more advertisers that you brought onto the network, we should expect materiality to begin in 2027. So any more color on that and then international seem like an area of strength. And you mentioned Asia, PAC and latam. What drove it? Was it more activity with your current, the current rights holders that you work with or were you able to bring in more rights holders? Just a little bit more color on that international growth? Thank you very much. Sure.
Eric Baker (Founder, Chairman, and Chief Executive Officer)
Thank you Mark. I appreciate the question and I'll give you give you some responses to that. So in advertising, again, I just want to reiterate as we said before, this remains a very exciting opportunity for us and we've seen this in other marketplaces and particularly we talked about sponsored listings and how that can be a win both for the seller of the ticket and if done the right way for the consumer on the website. And so as we said, we're really trying to do is get this right this year so that we make sure that it works and then we can scale it correctly so it becomes this wonderful self serve platform in terms of maybe giving you some sense of well what, what are the types of things we're testing? What does that actually mean? I would point to things such as how do you optimize the auction mechanics and sort of get that right? How do we really think about the way we want to price it? How do we about how we not only don't impact conversion rates but maybe even improve them for the user and how do we make it really additive for the user experience? And these are all important things because that's the number one thing is to make it work for the user. So we remain committed this year, as we've said, to getting that right and we'll comment on when it becomes material down the line. As we said, the second thing you asked about is international. We're obviously very excited as you're right, we've said about international. This is a global business. It's great to have a global platform. I think. What are the types of things that drive that you may have noted or noticed? There are many tours that are going international. There's a lot of excitement about Latin America and Asia for many people in the market for how that content goes. I know my beloved Los Angeles Rams I think are going to open the NFL season in Australia this year. So we're seeing Just more and more events go through internationally and again, when you have a leadership position and a global platform, all those benefits can accrue. So we're very excited about it. So that would be my commentary on those. And again, I don't know Connie, if you have anything to add.
Connie James (Chief Financial Officer)
Yeah, I'd just also say, you know, internally we're continuing to make sure that we have the right talent and focus on building out the international business. As Eric mentioned, we have an amazing marketplace with a legacy that's really rooted in the international jurisdictions. And so again, more live events are happening. And you know, the great news is given our clear market leading position internationally as well, you know, there's huge opportunity for us.
Mark Mahaney (Equity Analyst)
Okay, thanks. Hey Eric, I think that first game again is against the 49ers, so that may be a tough start, but the rest of the season should be fine.
Eric Baker (Founder, Chairman, and Chief Executive Officer)
Well, listen Mark, we support anyone who wants to attend, even if they're misguided on their fan support. But I appreciate it.
OPERATOR
Your next question comes from the line of Justin post with bank of America. Please go ahead.
Justin Post (Equity Analyst)
Great, thank you. Connie, I wanted to ask about your first half, second half phasing. It would seem the second half would be larger this year just due to the impact of all in pricing last year and the comps. And just love to hear your thoughts there. And then second question, the World Cup. Just love to hear your thoughts on how impactful that could be and how you think about your share in in that market this year. Thank you.
Connie James (Chief Financial Officer)
Yeah, and thanks Justin for the question. I think in regards to the phasing, you're absolutely right. We look at the shape of our business obviously mirroring what we see in the broader market and what we know to be true is as we sit here today, live events are going to scale throughout the year. So we've got obviously the World cup coming across mid June to mid July and then you've got the typical seasonality with concerts building across the summer and then you've got all four sports leagues towards the end of the year. And so naturally the business will scale closer towards the second half. Again I kind of point you towards what we would expect in terms of 25 in relation to a shape which was again a bit more back half weighted in relation to World Cup. Again, really excited about the opportunity that's coming our way here. But what I would say is that consistent with what we've discussed before, we believe that to be a Tier 1 event again more meaningfully in relation to Q2 and Q3 following the event matchup. But the good news is, you know, we're excited to have an outsized portion of that share, just given the benefits that we have of being the scaled leader.
Justin Post (Equity Analyst)
Great, thank you.
OPERATOR
Your next question comes from the line of John Blacklich with TD Cohen. Please go ahead.
Logan Walley
Hey there, it's Logan Walley on for John. Thanks for the questions. Maybe first on your POS system, could you update us on progress there with Reach Pro and how should we think about its ability to drive more volume on the platform and and maybe also how your share looks there versus the largest competitor. And then on the regulatory front, could you update us on regulatory developments in the UK specifically as they relate to potential price cap proposals? Thank you.
Eric Baker (Founder, Chairman, and Chief Executive Officer)
Sure. Thank you. Thank you for the questions. Appreciate it. I think you asked about our POS system, Reach Pro, and then had some questions about the uk. So in terms of POS system, everything has been progressing the way I think we articulated before that we continue to grow our share, bring people on board and I believe what we've said is that we will be the leader in that over the medium term and that is nothing to change that sentiment. That's been going well. Obviously, as we've also said before, by becoming that operating system for a number of sellers and even giving them a much better experience than what they've had historically, that helps people sell more tickets and it helps them sell more tickets on StubHub, we believe as they have that data advantage. So we're excited about that. That continue in terms of your question about I think the UK and price caps and so yeah, no, I think we've always said, you know, we're always in it. We've been in a very good environment for 20 plus years. People sell tickets they love resale. Occasionally there are jurisdictions that make noises about looking into price caps and somewhat that has been basically few and far between and when it's happened it hasn't really worked. So by that I mean it's ended up hurting consumers in those places where it reduces access to events, increases black market prices and fraud. In fact, our studies have shown over four times the amount of fraud in those types of markets. Secondly, it's become increasingly impractical to enforce as difficult as it's been as there's dynamic pricing in the primary market and the concept of face value goes away. All that is a long way of just couching it. That that's why we haven't seen this spread and we don't see that as something that makes a ton of sense now that Being said, and I'll come back to your point about the uk what's important is that we of course want to make sure we're educating regulators and educating legislators about why while it may be well intended in their mind, it doesn't work and shouldn't be pursued. And that's what we do. And we find people to be very receptive to that. And as they learn more, they realize it doesn't make a ton of sense and certainly is worth even considering further or maybe not moving forward. What we've seen with the uk, I think today they gave the King Speech and there was no price cap legislation that was in the King Speech. I think as we'd mentioned before, even if there had been, which there was not, this would be, would have kicked off a multi year process that may or may not have resulted in something as they're educated in this case, that's pushed even further down the road to the next King Speech. So we think it's a further, if it happens at all. But I think it's just further evidence of the fact that these types of policies, while maybe well meaning by some, just aren't really good for consumers and therefore don't gain much traction.
Logan Walley
Great. Thanks, Eric.
OPERATOR
Your next question comes from the line of Brian Pitts with BMO Capital Markets. Please go ahead.
Brian Pitts (Equity Analyst)
Thanks for the questions. Maybe two broader ones. First, unlike last year, this year we've already seen roughly a dozen concert tours already canceled. What do you think is really driving this? You know, outside of maybe some of the unexpected health issues, we are seeing some buzz around consumer concerns on higher ticket prices. Love to get your thoughts on that. And then the macro has changed noticeably since we last spoke two months ago. Have you observed, you know, any indication that fans may be trading down to lower priced seats or reducing the frequency of events attendance? Any thoughts that would be helpful. Thank you. Yeah, no, thank you for the questions. Really appreciate it, Brian. So I think on the first thing you, I think you're asking something about canceled events and again, I'll kick it over, Connie, but we haven't seen any of that in any, in any way that's on our radar. So then Connie can tell you more about that. That's exactly right. Again, we just ran the flash financials yesterday. There's no spike. Q2 continues to progress.
Connie James (Chief Financial Officer)
Well, yeah, so that, that's not anything that we have seen. In terms of. Your second question is I think related to sort of how do you think about is there any slowdown with a recession or gas prices going up and all those types of things. And I think again, the quick answer is no, we don't see, we haven't seen any impact on that. I think what's important though, to contextualize for everybody, and I've mentioned this before, is that having done this for 26 years now, it's always been an extremely resilient sector. It's grown through everything save Covid. And the economy goes up. Geopolitics go up and down. Why is that? I think it's because a couple reasons. One is there's tremendous passion that fans have and they love live events. And so if you're a Green Bay packers fan or a music fan, you're going to go to that concert, that's not the first thing you're going to cut or think about. It's closer to a necessity than you may think. The second thing is, look, we have various price points. We always have across the board. Nothing's really changed with that. But the steady state is, you know, half of all tickets on StubHub Trade at less than $100 and that's always sort of been the case. So, you know, we really see it as fans are passionate to go live events. It's always been something that's grown through thick and thin and from where we sit today, that continues to occur and we see no reason why it won't continue happening. Great. Thank you very much.
OPERATOR
Your next question comes from the line of Shweta Khadria with Wolf Research. Please go ahead. Okay, thank you for taking my questions. I have to follow up on some of the prior questions. One is what you just addressed which is on macro. Any could you please comment on something like this? When we saw a, you know, in prior history at StubHub and when there was inflationary pressure and mix shift in wallet spend towards Perhaps necessities how StubHub actually did in terms of demand trends. That's question number one. And then two is a follow up on the World cup impact. It is a tier one event. So is it fair to assume the impact sort of comparable to, you know, I guess Taylor Swift type sort of
Shweta Khadria (Equity Analyst)
contribution to your financials.
Eric Baker (Founder, Chairman, and Chief Executive Officer)
Thank you.
Shweta Khadria (Equity Analyst)
Thank you, Shaweta. Thank you for the questions. And I can talk about the macro and I'm sure Connie can reiterate some of the stuff on the World Cop. So I think on the macros, as I said again, we'll reiterate the reasons that consumers are resilient. But in terms of to your question, why cite that as sort of lived experience? So you go all the way back to when we started, we went through 9 11. Of course the company was very small at that point, but the first tickets were sold in the summer of 2000. So right after 911 it wasn't gangbusters. And then we lived through the great financial crisis, which I can't, I guess I can't comment exactly on inflation whatnot, but it was not a very happy time for lots of consumers continue to go through that. We've seen obviously I think recently in 22 to 23 where inflation had spiked, relatively speaking again the company and live events continue to grow. So certainly through our lived experience in many cycles at least through 26 years that has always proven to be the case. Again short Covid that's what's happened. So that's what gives me that confidence and that lived experience on it. And again, any more about the World Cup Connie can comment on?
Eric Baker (Founder, Chairman, and Chief Executive Officer)
Yeah, I'm happy to add a little bit more color on that. Shweta. As we went through our process of evaluating the opportunity from the World cup, again we included this as a tier one. But to be crystal clear, it is not comparable to Taylor Swift. She is a one of one. But what I would also just highlight, and Eric mentioned this earlier, is that one of the benefits of our marketplace is that it's just very diverse. We have a number of various segments geographies that we benefit from and so we're not single threaded on any specific event in order to achieve our outlook. And in fact, you know, as we sit here today, Q2 is tracking well, you would have seen that we reiterated the guide.
Connie James (Chief Financial Officer)
Okay, thank you very much. Your next question comes from the line of Andrew Boone with Citizens. Please go ahead.
OPERATOR
Thanks so much for taking my questions. I wanted to ask a little bit about the potential of the antitrust settlement that you mentioned earlier. Can you give us an idea of the spectrum of either operational or financial outcomes that may become available depending on kind of which way the swing, whether something more favorable is really important to you guys or whether this doesn't really materially move the needle. And then I wanted to ask about your just adoption of AI chatbots. Can you guys help us understand what that looks like in the future? Understood. It's small today, but what's kind of the bigger picture vision as you guys start to integrate with AI chatbots? Thank you so much.
Eric Baker (Founder, Chairman, and Chief Executive Officer)
Thank you for the question, Andrew. And so I guess the first is around the live nation stuff with the DOJ and the second around AI chatbot. So I think on the first I'll just give you the straight quick answer is like it doesn't. Everything that we're talking about here today and all of our guidance, projections, dreams and everything we want to do does not hinge on any outcome from the DOJ or Ticketmaster in any direction. So that's that. I think the only thing, you know, what I would reiterate is, look, anything that pushes more towards open distribution and is better for consumers, meaning more selection, more ease of multiple channels, not exclusively. Everything that we talked about, that's always positive. And so it's great to see that that's what's been talked about. But again, it remains to be seen what does or doesn't get implemented. But again, that's all, you know, upside, if you will, potentially. In terms of your question on Chatbots, I think you may be talking about or alluding to some of the stuff we've done with AIs. We've done some interesting integrations with ChatGPT and Claude as we sit here today. So the way I would think about it is we want to be wherever consumers are going to be in the future, through any channel and every channel. As we sit here today, we don't see any changes in consumer behavior. The Google channel is just as powerful as ever through traditional search. But we know we want to be ahead of the curve on anything that may or may not develop. And so as we think about it, we want to make it so that the experience is as easy as seamless to meet consumers where they are. And we think that's part of sort of using our data and distribution to provide the best experience for consumers and also for the content right holders when they do open distribution. So they know they're going through every channel in every way to reach everyone. And so that's our thought process there.
Andrew Boone (Equity Analyst)
Thank you.
OPERATOR
Your next question comes from the line of Jed Kelly with Oppenheimer. Please go ahead.
Jed Kelly (Equity Analyst)
Hey, great. Thanks for taking my question. Just getting back to the concerts and the open distribution, is that more of a conversation with the promoters? And if you're able to reach a couple promoters that can scale relatively quickly, or is it with the venues? And then just as a follow up, how should we think about VCAPs in individual states in the US? Thanks.
Eric Baker (Founder, Chairman, and Chief Executive Officer)
Sure. So, okay, so I think so two questions there. So the first on sort of the open distribution. Jed, again, this is really the concept is that anyone who has a ticket to sell should use our data and distribution in a non exclusive way to reach consumers and do well. That can be anybody who's sort of issuing the ticket sometimes on the, it could be a venue, it could be a promoter, it could be the artist himself. We're sort of indifferent to that and it should work for anybody depending on how they've decided to control distribution of the tickets. So that's how we sort of think about that. And again, as I've emphasized before, it's really about just making the product so simple and so seamless. Whether it's through just linking it up to us or integrating whatever their primary is, that it's just a no brainer that you're going to want to reach more consumers on a non exclusive basis. So that's, it's a little bit of how we think about that. And then again I think you're talking about, I've already addressed sort of the price caps and why we think that really doesn't, doesn't work well for consumers. It's not consumer friendly and we don't see that going. I think if you're talking about fees, I guess what I would say again it's sort of similar to sort of the, the types of economics that don't make a lot of sense. But I think what, what I would point to is really what the states have been after is the transparency which was the all in pricing. And so a lot of what we've seen is that when it comes to fees, the key thing is making it very clear that consumers know what they're paying and making very clear that it's all in up front. That's why we spend time actually lobbying for all in pricing. And we think that any development like that that's good for a consumer and makes people compete based on what's good for the consumer will be good for StubHub.
Jed Kelly (Equity Analyst)
Thank you.
OPERATOR
Your next question comes from the line of Cameron Menson Peroni with Morgan Stanley. Please go ahead.
Cameron Menson Peroni
Thanks and good afternoon. A follow up on the cloud and OpenAI partnerships. I'm just curious if you could provide some color on the level of activity that you're seeing move through those channels so far. Obviously it's a little early for Claude, but maybe for OpenAI and then how you see those integrations with those platforms or with similar platforms evolving over time. Thanks.
Eric Baker (Founder, Chairman, and Chief Executive Officer)
Great. Thank you for the question, Cameron. Appreciate it. Again, what I would say is, you know, our whole point of view is we want to be where consumers are, where they may be in the future and we want to meet them and have them be able to meet with us through multiple touch points and the best product experience. Clearly Everything happening with AI and how it can be applied, including through some of these platforms, is an important thing to be on the cutting edge of. And sort of that's what we've done and integrated with. Those are not material things right now. But again, we're always thinking to the future and these things can be exciting and we see it even as complementary channels to the strong channels that we haven't seen any impact on today. So that's, you know, we just think more and more that our advantage of being the scale player and the leader in the marketplace with the best product and the best technology and the best data and distribution should advantage us to work through any and all distribution channels and any and all technological developments as long as we're there. And that's why it's important that we're on the front foot working with folks like Claude Anthropic and chatgpt.
Cameron Menson Peroni
Helpful. Thanks.
OPERATOR
Your next question comes from the line of Jason Bazinet with Citigroup. Please go ahead.
Jason Bazinet (Equity Analyst)
I just had a question on sales and marketing. You guys noted that the sales and marketing expenses were 50% of revenues, down from 55% of a year ago. But if they go back two years, it was 46% of revenues. And if I go back three years, it was 37% of revenue. So what's going on? Why is it sort of, sort of up over the long term? And what's the right sales and marketing intensity for this business?
Connie James (Chief Financial Officer)
Yeah, I'm happy to take that one. If you step back and you really think about the course of the history and the journey that we've been on in StepHub, I think that there's a clear understanding of what we've been trying to do. So over the course of both 24 and 25, there was a period of investment. What we know to be true is that being the clear market leader in a marketplace environment creates a tremendous amount of scale. And so as you look at those various investments, what I can tell you, they've been very deliberate to drive specific outcomes in which we're really pleased with the ultimate result. As we sit here in 2026, we've been very clear about what our financial framework is for this year. Now that we've reached that level of scale, being the clear market leader, which is our ability to not only drive top line growth, but also expand margins. And that's exactly what you're seeing show up in Q1.7% top line growth, 400 basis point improvement on the bottom line. And as I mentioned, we would expect Further improvement as you look through the course of the year.
Jason Bazinet (Equity Analyst)
Thank you.
OPERATOR
Your next question comes from the line of Brian Sickdal with Craig Hallam Capital Group. Please go ahead.
Brian Sickdal (Equity Analyst)
Hey, good afternoon, Eric. Connie. Take rate was up over 100 basis points both year over year and sequentially. Curious what the main drivers of that were and if that level is sustainable going forward.
Connie James (Chief Financial Officer)
Yeah, happy to take that. Good to be with you today, Ryan. Again, it was really an intentional outcome of the strategy that we set forth this year. So if you rewind back to 2025, as I mentioned, it was really a period of investment in order to accrete market share. We're really pleased again with our outcome now being the clear market leader. So what you're seeing is a more normalized level of this GMS to revenue conversion. What I'd say looking forward is that we expect that to continue to return to what I'll call more typical historical levels. Think approaching 20% is a blended rate for the full year. So simply this is just a change in our strategy again as we really focus on driving the top line, expanding margins all which is again the benefit of reaching scale.
Brian Sickdal (Equity Analyst)
Great, thank you. Thanks.
OPERATOR
Your next question comes from the line of BRANDON Ross with LightShed Partners. Please go ahead.
Brandon Ross
Hi. Thanks for taking the questions. I guess a couple of follow ups to prior questions. First, on the Live Nation settlement, one thing we noticed is that while the settlement allows venues to sell tickets to through other platforms, it stipulates those sales can only be through other primary ticketing marketplaces. So if that gets implemented, does that change your open distribution or direct issuance strategy? Maybe give you desire to get into real traditional access control primary ticketing and then on the price caps, Ontario recently went to price caps and Toronto is a pretty big city, so maybe a decent case study there. I know it's early, but can you just kind of tell us what you've seen? Sure.
Eric Baker (Founder, Chairman, and Chief Executive Officer)
Brandon, thank you for the question. Appreciate it. I think in terms of the Live Nation stuff and sort of, as we say, what we've observed is basically everything's about opening up distribution, allowing it to open up in terms of the specifics and the things that they may try to negotiate and how they want to define it, we'll see where it all shakes out. But I think it's very clear, at least to me, when you look at it, that it's really about more competition for consumers and creating an open distribution thing. And again, as I said, whatever happens, if nothing happens there, nothing changes with our conviction of everything we're doing but it certainly seems like at least the indications are it'll be better than the status quo or status quo ante. And then in terms of, as you mentioned again, we've addressed the price cap stuff. There's always been jurisdiction over the years that have looked at doing this stuff and they roll it out and you know, obviously then there becomes a lot of details in terms of how that works, if it works, and oftentimes they get rolled back. But again, at this point in time, there's nothing that's materially impacting our business. And so we'll see how everything plays out.
Brandon Ross
Thank you.
OPERATOR
Your final question comes from the line of Lloyd Walmsley with Mizuho Securities. Please go ahead.
Wade
Thank you. This is Wade calling for Lloyd. Congrats on the solid results. First, I have two quick questions. Number one, I think it's been almost half a year since you recalibrated your marketplace take rate. Things seems to be doing well. But can you help give us an update on vendor reception and also maybe the industry competitive dynamics you have observed so far. And secondly, I was wondering if you could comment on the monthly TMS growth trend in the quarter and then in the month of April. Curious how much the outsized tax return this year is helping. Thank you.
Eric Baker (Founder, Chairman, and Chief Executive Officer)
Thank you for the questions. Appreciate it. I'll give it to Connie on some, I think he had some financials. One thing I think sort of, if I take the question, I think is basically saying, well, you've been able to grow while increasing your margins and inflecting margins. And so how is that possible to do? And I think again, as we as a leader and the leading marketplace, we're able to provide the best possible service, the best possible liquidity, the best possible data and distribution for everyone and a great experience for consumers. And so I think the performance sort of speaks that. Again, as we've talked about and as we've said, we're able to grow while inflecting margins through these various levers. And we expect that to, to continue along the lines we discuss. But with that, I'll hand it over to Connie, maybe briefly as we wrap up about I think the question was about how are things looking as we move forward in this quarter?
Connie James (Chief Financial Officer)
Yeah, I'm happy to take that. You know, the good news is as we sit here today, you know, the second quarter is shaping up in line with our expectations, hence why we reiterated our guide for the full year. So we look forward to giving you more of an update. Again, we don't look at things on a monthly basis. But rather, again, we're really focused on how the full year shapes up. And the good news is we have all of the building blocks intact. North American growth, international growth, clear market leadership, and importantly, all in the backdrop of a healthy live events calendar. So we look forward to sharing more as the year progresses.
Wade
Great. Thank you.
OPERATOR
That concludes our question and answer session. I will now turn the call back over to Eric Baker for closing remarks.
Eric Baker (Founder, Chairman, and Chief Executive Officer)
Thanks again, everyone, for joining us today. We're executing well against our business and financial objectives, and our focus remains on growing our top line, expanding our margins, and continue to pursue initiatives to broaden our reach. And we look forward to continue to update you on the progress in the months to come. Have a great night.
OPERATOR
Ladies and gentlemen, this concludes today's call. Thank you all for joining. You may now disconnect.
Disclaimer: This transcript is provided for informational purposes only. While we strive for accuracy, there may be errors or omissions in this automated transcription. For official company statements and financial information, please refer to the company's SEC filings and official press releases. Corporate participants' and analysts' statements reflect their views as of the date of this call and are subject to change without notice.
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