Magnite (NASDAQ:MGNI) and its affiliates, together the largest independent sell-side advertising company, announced an expanded partnership with JioHotstar, India's biggest premium entertainment destination. As part of the collaboration, JioHotstar is leveraging Magnite's SpringServe to power advanced mediation across JioHotstar's live streaming, sports, and entertainment portfolio.

JioHotstar is tapping into Magnite's mediation capabilities to maximise the value of their inventory. Magnite's technology provides JioHotstar with enhanced control and greater visibility into programmatic creatives, helping ensure consistent ad quality, support brand safety, and maintain high-quality ad experiences. As part of the expanded collaboration, Magnite supported JioHotstar during this year's ICC Men's T20 World Cup, one of the most-watched sporting events globally.