Rumble, Inc. (NASDAQ:RUM) shares are edging higher today, recouping a small portion of Friday’s 8.6% selloff — a drop driven entirely by the blowout May jobs report — with last week’s landmark $270 million GPU cloud deal still humming in the background.
- Rumble shares are advancing steadily. What’s pushing RUM stock higher?
How We Got Here
Friday’s jobs report showed 172,000 payrolls added in May — more than double the 80,000 consensus estimate — pushing the 10-year yield above 4.5% and leaving little room for the Federal Reserve to cut rates anytime soon. That’s bad news for high-multiple growth stocks like Rumble, whose valuations are heavily dependent on the expectation of lower rates ahead. The stock fell 8.6% on the day despite no negative company-specific news.
The $270 Million Deal
The selloff came just one day after Rumble’s biggest moment yet as a cloud company. On June 3, the company announced a multi-year agreement with Together AI to purchase dedicated GPU cloud capacity powered by Nvidia HGX B300 systems — its largest customer commitment to date, valued at $270 million. CEO Christopher Pavlovski has framed Rumble’s cloud ambitions as its entry into the “cloud and agentic AI era,” and flagged during Q1 earnings that cloud services are projected to overtake its core video platform as the company’s largest revenue generator.
Northern Data Closing In
The GPU deal doesn’t stand alone. Rumble’s pending acquisition of Northern Data — expected to close in mid-June 2026 — brings with it one of the largest GPU clusters for high-performance computing in Europe, along with approximately 250 megawatts of data center power deployed or coming online across ten global locations by 2027. Rumble has already secured approximately 81% of Northern Data’s outstanding shares and received all regulatory approvals.
The Bear Case
The bull case is ambitious for a company still losing money. Q1 2026 revenue came in at $25.5 million — up 7% year over year but missing Wall Street estimates — while the net loss widened to $30.3 million. Rumble is also facing an investor investigation from Pomerantz LLP into potential securities law violations. With just over $100 million in trailing annual revenue, the $270 million GPU deal represents nearly three times the company’s yearly sales — impressive as a signal of direction, but execution risk remains high.
Rumble Shares Climb
RUM Price Action: At the time of publication, Rumble shares are trading 1.72% higher at $7.71, according to data from Benzinga Pro.
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