Amidst today's fast-paced and highly competitive business environment, it is crucial for investors and industry enthusiasts to conduct comprehensive company evaluations. In this article, we will delve into an extensive industry comparison, evaluating Airbnb (NASDAQ:ABNB) in comparison to its major competitors within the Hotels, Restaurants & Leisure industry. By analyzing critical financial metrics, market position, and growth potential, our objective is to provide valuable insights for investors and offer a deeper understanding of company's performance in the industry.
Airbnb Background
Airbnb is the world's largest online alternative accommodation travel agency; it also offers booking services for boutique hotels, experiences, and hotel-like services. Airbnb's platform offers over 9 million active accommodation listings. Listings from the company's 5 million-plus hosts are spread over almost every country in the world. In 2025, 42% of revenue was from North America, 39% from Europe, the Middle East, and Africa, 10% from Latin America, and 9% from Asia-Pacific. Transaction fees for online bookings account for all its revenue.
| Company | P/E | P/B | P/S | ROE | EBITDA (in billions) | Gross Profit (in billions) | Revenue Growth |
|---|---|---|---|---|---|---|---|
| Airbnb Inc | 32.66 | 10.28 | 6.45 | 2.02% | $0.09 | $2.1 | 17.87% |
| Royal Caribbean Group | 17.96 | 8.05 | 4.37 | 9.48% | $1.72 | $2.21 | 11.33% |
| Viking Holdings Ltd | 34.29 | 39.61 | 6.20 | -5.1% | $0.1 | $0.36 | 17.47% |
| Carnival Corporation Ltd | 12.85 | 3.10 | 1.54 | 2.04% | $1.27 | $2.23 | 6.11% |
| Expedia Group Inc | 19.87 | 46.86 | 1.93 | -0.65% | $0.36 | $3.05 | 14.66% |
| Norwegian Cruise Line Holdings Ltd | 15.67 | 3.67 | 0.94 | 4.51% | $0.56 | $0.95 | 9.57% |
| Choice Hotels International Inc | 14.81 | 36.27 | 3.16 | 12.69% | $0.08 | $0.16 | 2.32% |
| Global Business Travel Group Inc | 58.50 | 3.03 | 1.60 | 3.23% | $0.1 | $0.49 | 35.27% |
| Hilton Grand Vacations Inc | 27.45 | 3.33 | 0.87 | 5.31% | $0.22 | $0.33 | 11.93% |
| Average | 25.17 | 17.99 | 2.58 | 3.94% | $0.55 | $1.22 | 13.58% |
Upon analyzing Airbnb, the following trends can be observed:
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At 32.66, the stock's Price to Earnings ratio significantly exceeds the industry average by 1.3x, suggesting a premium valuation relative to industry peers.
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With a Price to Book ratio of 10.28, significantly falling below the industry average by 0.57x, it suggests undervaluation and the possibility of untapped growth prospects.
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The stock's relatively high Price to Sales ratio of 6.45, surpassing the industry average by 2.5x, may indicate an aspect of overvaluation in terms of sales performance.
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The Return on Equity (ROE) of 2.02% is 1.92% below the industry average, suggesting potential inefficiency in utilizing equity to generate profits.
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The Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) of $90 Million is 0.16x below the industry average, suggesting potential lower profitability or financial challenges.
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The company has higher gross profit of $2.1 Billion, which indicates 1.72x above the industry average, indicating stronger profitability and higher earnings from its core operations.
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The company's revenue growth of 17.87% is notably higher compared to the industry average of 13.58%, showcasing exceptional sales performance and strong demand for its products or services.
Debt To Equity Ratio

The debt-to-equity (D/E) ratio provides insights into the proportion of debt a company has in relation to its equity and asset value.
Considering the debt-to-equity ratio in industry comparisons allows for a concise evaluation of a company's financial health and risk profile, aiding in informed decision-making.
By considering the Debt-to-Equity ratio, Airbnb can be compared to its top 4 peers, leading to the following observations:
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Airbnb demonstrates a stronger financial position compared to its top 4 peers in the sector.
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With a lower debt-to-equity ratio of 0.33, the company relies less on debt financing and maintains a healthier balance between debt and equity, which can be viewed positively by investors.
Key Takeaways
The high PE and PS ratios of Airbnb suggest that the company is relatively overvalued compared to its peers in the Hotels, Restaurants & Leisure industry. In contrast, the low PB ratio indicates a potential undervaluation. The low ROE and EBITDA, along with the high gross profit and revenue growth, highlight a mixed performance in terms of profitability and operational efficiency within the industry sector.
This article was generated by Benzinga's automated content engine and reviewed by an editor.
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