The Lovesac Co. (NASDAQ:LOVE), the Designed for Life home and technology brand best known for its Sactionals, The World's Most Adaptable Couch, today announced it has appointed Andrew Farag as the Company's Executive Vice President, Chief Financial Officer and Treasurer, effective immediately. He succeeds Keith Siegner who has stepped down from the role but will remain with the Company for a short period to support the transition.

Mr. Farag brings more than 20 years of strategic finance and operational leadership experience, having served in executive roles including CFO and COO across public and private companies. His track record of driving profitable growth, leading enterprise transformations, and executing value creation strategies positions him well to support Lovesac's continued expansion and strategic initiatives.

"We are thrilled to welcome Andrew to the Lovesac team at this pivotal moment in our company's evolution," said Shawn Nelson, Chief Executive Officer. "Having worked with Andrew previously in a consulting capacity, we saw firsthand the value he brings to complex business challenges. With his extensive experience driving operational excellence and financial discipline across retail, consumer goods, and manufacturing companies, he is the perfect partner as we execute on the most ambitious product innovation roadmap in Lovesac's history. His proven ability to optimize financial operations, lead systems implementations, and drive business growth and margin improvements through marketing, supply chain, manufacturing, and organizational strategic initiatives aligns perfectly with our strategic priorities as we pursue our mission to become the most loved home brand in America."

Most recently, Mr. Farag served as Managing Director at Riveron, where he provided strategic finance and corporate advisory solutions. In this capacity and through his previous role at Ankura Consulting, he led financial transformations, post-merger integrations, and performance improvement initiatives across multiple industries including consumer goods, marketing, manufacturing, retail, and technology. His experience encompasses companies at every stage of growth, including those scaling toward $2 billion in revenue. Prior to his consulting roles, Farag held CFO and COO positions at Net Retailers, Inc., Dynamic Communities, and rEvolution Marketing where he built and scaled finance organizations, developed sophisticated FP&A capabilities, and led companies through critical growth phases. Mr. Farag earned his Bachelor of Science in Accounting from Purdue University's Krannert School of Management and his MBA in Finance from Northwestern University's J.L. Kellogg School of Management.

"I want to express my sincere appreciation to Keith for his contributions to Lovesac over the past three years," Nelson added. "His leadership has helped establish a strong financial foundation, and we wish him continued success in all of his future endeavors."

The Company reaffirmed its second quarter and full-year fiscal 2027 financial guidance, as previously announced in the first quarter fiscal 2027 earnings release issued on June 11, 2026.