One of the first platforms to support both in-platform AI usage and external agent integrations

nexAI embeds AI agents across planning, activation, optimization and monetization, within a platform that unifies demand, data and supply

NEW YORK, June 16, 2026 (GLOBE NEWSWIRE) -- Nexxen, the advertising technology platform powered by unique data and media, today announced the next evolution of nexAI, with interoperability capabilities that allow external AI agents to connect to its platform via open protocols such as Model Context Protocol ("MCP") and Agent-to-Agent ("A2A"), enabling customers to remotely access Nexxen's advanced agentic capabilities through any MCP-compatible assistant. The launch will also include new agent-powered workflows across reporting, troubleshooting, campaign QA and audience research, building on nexAI's existing agentic capabilities.

With the launch, Nexxen moves beyond in-platform AI features to an open AI operating system spanning a DSP, SSP and DMP, that delivers transparent, controllable and interoperable agentic AI across the full campaign lifecycle. In practice, this means Nexxen customers can integrate Nexxen's data, planning and activation capabilities into their own tools and AI workflows, no longer operating solely inside the platform's interface but building on top of it.