In the fast-paced and highly competitive business world of today, conducting thorough company analysis is essential for investors and industry observers. In this article, we will conduct an extensive industry comparison, evaluating Airbnb (NASDAQ:ABNB) in relation to its major competitors in the Hotels, Restaurants & Leisure industry. Through a detailed examination of key financial metrics, market standing, and growth prospects, our objective is to provide valuable insights and illuminate company's performance in the industry.
Airbnb Background
Airbnb is the world's largest online alternative accommodation travel agency; it also offers booking services for boutique hotels, experiences, and hotel-like services. Airbnb's platform offers over 9 million active accommodation listings. Listings from the company's 5 million-plus hosts are spread over almost every country in the world. In 2025, 42% of revenue was from North America, 39% from Europe, the Middle East, and Africa, 10% from Latin America, and 9% from Asia-Pacific. Transaction fees for online bookings account for all its revenue.
| Company | P/E | P/B | P/S | ROE | EBITDA (in billions) | Gross Profit (in billions) | Revenue Growth |
|---|---|---|---|---|---|---|---|
| Airbnb Inc | 34.70 | 10.92 | 6.86 | 2.02% | $0.09 | $2.1 | 17.87% |
| Royal Caribbean Group | 18.39 | 8.24 | 4.47 | 9.48% | $1.72 | $2.21 | 11.33% |
| Viking Holdings Ltd | 35.21 | 40.66 | 6.36 | -5.1% | $0.1 | $0.36 | 17.47% |
| Carnival Corporation Ltd | 13.18 | 3.18 | 1.58 | 2.04% | $1.27 | $2.23 | 6.11% |
| Expedia Group Inc | 21.15 | 49.90 | 2.06 | -0.65% | $0.36 | $3.05 | 14.66% |
| Norwegian Cruise Line Holdings Ltd | 15.99 | 3.74 | 0.96 | 4.51% | $0.56 | $0.95 | 9.57% |
| Choice Hotels International Inc | 15.38 | 37.67 | 3.28 | 12.69% | $0.08 | $0.16 | 2.32% |
| Global Business Travel Group Inc | 58.50 | 3.03 | 1.60 | 3.23% | $0.1 | $0.49 | 35.27% |
| Hilton Grand Vacations Inc | 28.14 | 3.41 | 0.89 | 5.31% | $0.22 | $0.33 | 11.93% |
| Average | 25.74 | 18.73 | 2.65 | 3.94% | $0.55 | $1.22 | 13.58% |
By analyzing Airbnb, we can infer the following trends:
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At 34.7, the stock's Price to Earnings ratio significantly exceeds the industry average by 1.35x, suggesting a premium valuation relative to industry peers.
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The current Price to Book ratio of 10.92, which is 0.58x the industry average, is substantially lower than the industry average, indicating potential undervaluation.
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With a relatively high Price to Sales ratio of 6.86, which is 2.59x the industry average, the stock might be considered overvalued based on sales performance.
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The company has a lower Return on Equity (ROE) of 2.02%, which is 1.92% below the industry average. This indicates potential inefficiency in utilizing equity to generate profits, which could be attributed to various factors.
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The Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) of $90 Million is 0.16x below the industry average, suggesting potential lower profitability or financial challenges.
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Compared to its industry, the company has higher gross profit of $2.1 Billion, which indicates 1.72x above the industry average, indicating stronger profitability and higher earnings from its core operations.
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With a revenue growth of 17.87%, which surpasses the industry average of 13.58%, the company is demonstrating robust sales expansion and gaining market share.
Debt To Equity Ratio

The debt-to-equity (D/E) ratio is a measure that indicates the level of debt a company has taken on relative to the value of its assets net of liabilities.
Considering the debt-to-equity ratio in industry comparisons allows for a concise evaluation of a company's financial health and risk profile, aiding in informed decision-making.
By considering the Debt-to-Equity ratio, Airbnb can be compared to its top 4 peers, leading to the following observations:
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Airbnb has a stronger financial position compared to its top 4 peers, as evidenced by its lower debt-to-equity ratio of 0.33.
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This suggests that the company has a more favorable balance between debt and equity, which can be perceived as a positive indicator by investors.
Key Takeaways
The high PE ratio of Airbnb suggests that investors are willing to pay a premium for its earnings compared to its peers in the Hotels, Restaurants & Leisure industry. The low PB ratio indicates that Airbnb's stock price is relatively undervalued based on its book value. With a high PS ratio, Airbnb's revenue is being valued more richly compared to its industry peers. On the other hand, the low ROE and EBITDA suggest that Airbnb may not be utilizing its assets and generating profits as efficiently as its competitors. The high gross profit and revenue growth indicate that Airbnb is generating strong profits and experiencing significant revenue expansion in the industry.
This article was generated by Benzinga's automated content engine and reviewed by an editor.
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