NIQ delivers world-leading retail intelligence, capturing actual purchase data at the product level across key retailers around the world. Through this collaboration, NIQ is providing GeoPurchase insights at scale across France, Germany, Spain, Italy, the UK, as well as the United States and Canada, bringing a new layer of real-world retail purchase behavior into Ogury's Persona Intelligence Engine.

Combined with Ogury's audience-first data model—which brings together observed behaviours, declared intents, and deterministic signals—these insights help create rich, multi-dimensional personas informed by actual purchasing patterns, giving marketers a more complete understanding of the audiences most relevant to their brand and campaign objectives. The collaboration and the enhanced Ogury personas are built on aggregated and anonymized insights. Through these insights, marketers gain a deeper understanding of consumer demand, category dynamics, and competitive positioning at a local level, helping them identify competitive strengths, areas of underperformance, and opportunities for growth.

By incorporating NIQ's retail sales data and proprietary geographic insights, Ogury can translate this intelligence into audiences that can be activated consistently across digital media campaigns. Unlike traditional uses of retail intelligence that focus primarily on planning, brands can use these insights to inform and execute acquisition and retention strategies based on real-world market dynamics.