Boxing legend Mike Tyson dropped a video advertisement on Monday endorsing Rain Trade, a cryptocurrency-based prediction market platform.
‘Anything Can Become A Prediction Market’
The video captures Tyson inside a soccer stadium, reenacting over-the-top celebrations that players perform after scoring a goal.
The advertisement echoed the FIFA World Cup vibe, showing how Rain offers unique bets, including the longest goal celebrations.
“I used to think there are winners and losers and those are the categories people trade on. I realized anything can become a prediction market with a little bit of creativity,” Tyson said.
The former heavyweight champion called Rain an “innovative app” and said that he enjoyed filming the advertisement.
Rain Trade is a decentralized prediction market protocol that runs on Arbitrum (CRYPTO: ARB), an Ethereum (CRYPTO: ETH) Layer 2 solution.
In addition to forecasting real-world events, the application also lets users create permissionless markets of their own.
Tyson: An Early Crypto Adopter
Tyson has a notable history of promoting fintech companies, particularly those related to cryptocurrency and Web3.
In 2024, he became the brand ambassador for NAGA, a social trading and fintech platform that offers trading, copy trading, crypto, investing, and payments in one app.
Previously, Tyson launched a Bitcoin (CRYPTO: BTC) wallet in 2016 in collaboration with cryptocurrency trading firm, Bitcoin Direct. This move positioned Tyson as one of the first major celebrities to endorse Bitcoin and blockchain technology.
Photo Courtesy: Leonard Zhukovsky on Shutterstock.com
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