Amplify ETFs has expanded its lineup with the launch of the Amplify S&P 500 Dividend Driver ETF (NYSE:DRVR) last week, offering investors a new way to access companies with long histories of growing dividends. The ETF focuses on companies that have consistently raised dividends while showing signs they can continue doing so.
Unlike many traditional dividend funds that emphasize high current yields, DRVR combines historical dividend consistency with forward-looking expectations. Eligible companies must have increased dividends every calendar year for at least the past 10 years and be forecast by S&P Global Market Intelligence to raise dividends again the following year. Stocks are then ranked using a composite score that blends five-year dividend growth, projected dividend growth, and return on invested capital (ROIC).
According to Amplify, companies with sustained dividend growth often exhibit durable business models, disciplined capital allocation and strong earnings power, making the strategy suitable as a core equity income allocation across different market environments. The portfolio is currently tilted toward the industrial and financial sectors.
Key features of DRVR
1. Expense ratio: 39 basis points
2. Tracks: S&P 500 Dividend Drivers Index
3. Eligibility: S&P 500 companies with 10 consecutive years of dividend increases and expected dividend growth next year
4. Selection methodology: Composite ranking based on five-year dividend growth, forecast dividend growth, and ROIC
5. Top companies held: Best Buy Co Inc (NYSE:BBY), T Rowe Price Group Inc (NASDAQ:TROW), United Parcel Service Inc (NYSE:UPS)
6. Current sector tilt: Industrials and financials
7. Holding discipline: Largely equal-weighted, no stock is held at more than 6% of total fund assets.
7. Investment objective: Provide a diversified, dividend-growth focused core equity income strategy
The launch comes as dividend-growth ETFs remain a popular income and quality strategy in 2026, though returns across the category have varied widely depending on portfolio construction and sector exposure.
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