Trump Family-Backed World Liberty Financial Token Lags Broader Crypto Rally After Billion-Dollar Crypto Income Disclosure

WLFI, the governance token of World Liberty Financial, lagged the broader cryptocurrency market in July, failing to match the upward move.

WLFI Misses Crypto Rally

The coin, currently available on Ethereum (CRYPTO: ETH), Solana (CRYPTO: SOL), and BNB Chain (CRYPTO: BNB), has declined over 7% in a month.

This happened while the total cryptocurrency market capitalization increased by 6.8%. Blue-chip coins, including Bitcoin (CRYPTO: BTC) and Ethereum, also netted good returns.

WLFI Extends Losing Streak

The decline followed disclosures that President Donald Trump earned more than $580 million from World Liberty Financial, the decentralized finance platform that lists his sons as co-founders.

WLFI went live for trading in September 2025. Following a brief early spike, the coin plummeted and has failed to bounce back.

Currently, the token is down 88% from its all-time high. Roughly $6 billion worth of investors’ wealth has been wiped out since the coin peaked at $0.46.

AirdropAlert founder Morten Christensen, who holds WLFI, told Benzinga that four-fifths of his holdings are locked in a two-year vesting period and that he sees little value in them owing to his skepticism about the project’s potential.

Earlier in May, World Liberty Financial sued cryptocurrency entrepreneur Justin Sun for defamation, following an earlier lawsuit filed by Sun against the company.

Sun filed a lawsuit against World Liberty Financial alleging fraud and claiming the venture illegally froze his multi-million dollar token holdings

Price Action: At the time of writing, WLFI was exchanging hands at $0.05426, down 1.45% over the last 24 hours, according to data from Benzinga Pro.

Photo courtesy: Shutterstock