Nvidia in Talks to Back Jeff Bezos-Funded Perplexity at Over $30 Billion Valuation As AI Startup's Revenue Explodes to $750 Million: Report

Nvidia Corp (NASDAQ:NVDA) is reportedly in discussions to invest in Perplexity as the fast-growing AI startup seeks funding at a valuation exceeding $30 billion.

Nvidia Eyes Stake in Perplexity at $30 Billion Valuation

Nvidia is considering participating in Perplexity’s latest equity financing round, which could value the company at more than $30 billion, Reuters reported (via The Information).

In September last year, Perplexity had reportedly finalized a $20 billion valuation.

Nvidia and Perplexity did not immediately respond to Benzinga’s request for comment.

Perplexity Revenue Surges as AI Agent Gains Traction

Perplexity’s annualized revenue has climbed above $750 million, up from less than $250 million at the beginning of the year, according to the report.

The growth has been partly attributed to Perplexity Computer, a cloud-based AI agent designed to automate computer-based tasks for professional users.

The sharp revenue increase is helping fuel investor interest as demand for AI-powered search and autonomous agents accelerates.

Bezos, SoftBank Among Perplexity’s Backers

Perplexity has attracted prominent investors, including Amazon.com, Inc. (NASDAQ:AMZN) founder Jeff Bezos and Japan’s SoftBank Group (OTC:SFTBF) (OTC:SFTBY).

Earlier this year, the company reportedly signed a $750 million agreement with Microsoft Corp (NASDAQ:MSFT) to use its Azure cloud infrastructure.

In a June interview with CNBC, Perplexity CEO Aravind Srinivas said the company plans to pursue an initial public offering in 2028, regardless of how the planned listings of OpenAI and Anthropic perform.

Price Action: Nvidia shares fell 0.98% to $214.72 in Friday’s trading session, according to Benzinga Pro.

According to Benzinga Edge Rankings, Nvidia ranks in the 99th percentile for Growth and maintains positive short-, medium- and long-term price trend ratings.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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