Collaboration includes NIQ Optiq Chat, Optiq Mobile, and Optiq Bridge. The collaboration builds on the AI-native growth and product momentum NIQ reported in its Q2 results and will help NIQ extend and deliver its proprietary intelligence directly into the enterprise systems and workflows clients use every day.

AI is rearchitecting decision-making across commerce, reshaping how companies analyze markets, make decisions and execute work. But model capabilities alone are not enough. Business outcomes depend on the quality of the data, harmonization, semantic context and domain intelligence behind those systems. Through its work with DeployCo, NIQ is advancing how AI-ready intelligence can be accessed, applied and embedded across enterprise workflows.

"We expect this work to help us build faster and more efficiently, but that isn’t the main prize," said Troy Treangen, Chief Product & AI Officer, NIQ. "The bigger opportunity is helping clients get more value from NIQ intelligence and creating new ways for them to use it. When NIQ intelligence can move into more applications, systems and workflows, we expand both the value we deliver to clients and the near-term revenue opportunities for NIQ."

NIQ Optiq Chat is the company’s next-generation AI insights agent and workflow experience, helping users ask business questions, uncover relevant insights and act on recommendations grounded in NIQ’s data, analytical capabilities and deep understanding of consumer behavior. An expanded version is scheduled for release in early September.

Also scheduled to launch in early September, NIQ Optiq Bridge provides a governed and flexible way for organizations to bring NIQ data, models and generative AI capabilities into their own platforms, applications and AI environments. Together, the products advance two connected elements of NIQ’s AI strategy: Optiq delivers AI Applications for Smarter Outcomes directly to users, while Bridge makes NIQ’s intelligence available within clients’ existing technology environments.

This work also builds on NIQ’s recently announced ConnectAI Charter Program. Optiq Bridge provides a governed product layer for clients to access NIQ intelligence within their own AI environments; ConnectAI combines that technology access with dedicated NIQ forward-deployed engineering and data science support to build and scale AI-enabled decision workflows inside clients’ businesses.

"Fragmented AI creates fragmented decisions," said Irina Stoian, Chief AI Commercial Officer, NIQ. "We’re building the opposite: one trusted intelligence foundation that can work across applications, agents and enterprise environments. AI-ready data is the foundation. NIQ Optiq is how it thinks. ConnectAI is how we build with clients to turn that intelligence into action."

"We’re excited to work with NIQ as it expands its portfolio of AI products grounded in deep consumer and commerce expertise," said Adena Hefets, interim CEO, The OpenAI Deployment Company. "By bringing together DeployCo’s capabilities and NIQ’s domain intelligence, we can help create practical enterprise experiences that make it easier for teams to apply AI in real business workflows."

The collaboration supports NIQ’s broader purpose of fueling the future of trusted AI by combining proprietary data, semantic intelligence, analytical models and flexible delivery capabilities. NIQ’s AI-ready data foundation includes a 160-petabyte data engine spanning approximately 260 million product items and 10.5 billion product attributes. The work builds on NIQ’s investments in AI-ready infrastructure and its work to help brands and retailers turn increasingly complex data into faster, more confident business decisions.