TryHard Holdings Limited ("TryHard" or the "Company") (NASDAQ:THH), a lifestyle entertainment platform in Japan, today announced a strategic collaboration bringing together SBI MUSIC CIRCUS, EHang’s advanced drone technology and SKYTEK’s local expertise to develop and expand next-generation drone light show entertainment across Japan. The collaboration brings together TryHard’s large-scale entertainment capabilities, EHang’s advanced drone technology and SKYTEK’s local expertise to present a successful record-setting 4,000-drone light show at the 10th anniversary SBI Fireworks Festival, which unlock new aerial entertainment opportunities across Japan.

The collaboration combines the complementary strengths of three established players across entertainment, technology and local execution. SBI MUSIC CIRCUS Inc. ("SBI MUSIC CIRCUS") brings extensive experience in large-scale music events, audience engagement, regional partnerships and promotion; Guangzhou EHang Egret Media Technology Co., Ltd. ("EHang Egret"), a subsidiary of EHang Holdings Limited (NASDAQ:EH) ("EHang"), contributes advanced drone formation and aerial media technology; and SKYTEK Co., Ltd. ("SKYTEK") provides local expertise in drone show planning, coordination and implementation in Japan.

Together, the parties aim to create large-scale aerial entertainment experiences and develop new commercial applications for drone light shows across music and live events, tourism, regional revitalization initiatives and brand promotions throughout Japan.

The collaboration has been formalized through a memorandum of understanding ("MOU") among SBI MUSIC CIRCUS, EHang Egret and SKYTEK.