The legendary designer and next-generation retailer join forces to create a beauty and fashion business built for a new generation.

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Courtesy of REVOLVE Group // Photo Credit: Yulia Gorbachenko

MILAN and LOS ANGELES, Sept. 21, 2026 /CNW/ -- Donatella and REVOLVE Group, Inc. (NYSE:RVLV) today announce a new joint venture bringing together one of fashion's most influential creative forces with one of the most powerful platforms in next-generation retail and culture.

Together, Donatella and REVOLVE will create a new beauty and fashion business — an independent venture reflecting Donatella's personal creative vision — designed around how a new generation discovers style, experiences culture, shops, shares and connects.

The venture will bring Donatella's unmistakable creative point of view to an entirely new online platform, combining her decades of influence across fashion, music, entertainment and popular culture with REVOLVE's digital-first approach, global community and ability to turn cultural conversation into commerce.

Donatella has spent her career taking fashion far beyond the runway. One of the world's most recognized designers and one of fashion's most followed figures on social media, she has built a global community around confidence, individuality and unapologetic self-expression.

That same spirit sits at the heart of the new venture.

The ambition is to create exceptional design and best-in-class product without compromise — while building a digital-first world people can participate in, not simply buy from. Fashion, beauty, entertainment, talent, creators and community will come together through content, experiences, conversation and commerce.