Beginning today, ThredUp will launch live shows directly from its distribution centers in Atlanta, GA, and Dallas, TX. This represents ThredUp's official foray into live commerce. The live shopping market has reached an estimated $22 billion across North America and Europe*, with fashion being Whatnot’s largest category by order volume. This launch brings ThredUp’s millions of unique secondhand fashion SKUs and purpose-built resale infrastructure to Whatnot’s community-driven marketplace.

As ThredUp increases live show frequency, it aims to grow into a trusted destination for secondhand fashion on Whatnot. Buyers who shop with ThredUp on Whatnot will have instant access to millions of unique and curated secondhand garments across value, contemporary, and luxury brands directly from ThredUp's distribution centers.

Beyond the Whatnot channel launch, ThredUp is exploring additional ways to empower Whatnot’s seller community with its proprietary resale technology. Areas of focus include providing access to ThredUp's inventory directly to Whatnot fashion sellers, equipping them with data-driven curation tools to build selections tailored to their audiences, and using ThredUp's logistics infrastructure to make receiving that inventory seamless.