Collaboration will expand generative AI capabilities, deepen industry innovation and help brands get more value from their investments on AWS and in Braze

Braze (NASDAQ:BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today announced at Forge, its annual customer conference taking place September 28-30 at Fontainebleau Las Vegas, that it has signed a strategic collaboration agreement (SCA) with Amazon Web Services (AWS) to help brands accelerate innovation and deliver more relevant, personalized customer experiences at scale.

Through the SCA, Braze is deepening its collaboration with AWS across generative AI and industry solutions. The companies will focus on helping customers bring emerging technology into everyday marketing workflows, with the flexibility of global infrastructure and AWS Marketplace making it easier for organizations to adopt and scale their customer engagement technology.