On Thursday, Hello Gr (NASDAQ:MOMO) discussed second-quarter financial results during its earnings call. The full transcript is provided below.
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Summary
Full Transcript
OPERATOR
Ladies and gentlemen, thank you for standing by and welcome to Hello Gr's second quarter 2026 earnings conference call. All participants are in a listen-only mode. There will be a presentation followed by a question-and-answer session. If you wish to ask a question, you will need to press the star key followed by the number one on your telephone keypad. Please note this conference is being recorded today. I would now like to hand the conference over to your first speaker today, Ms. Ashley Jing. Thank you. Please go ahead.
Ashley Jing, Investor Relations
Thank you, operator. Good morning and good evening everyone. Thank you for joining us today for Hello Gr's second quarter 2026 earnings conference call. The company's results were released earlier today and are available on the company's IR website. On the call today are Mr. Tang Yan, CEO of the company, Mr. Wen Jianhua, COO of the company, and Ms. Peng Hui, CFO of the company. They will discuss the company's business operations and highlights as well as the financials and guidance.
They will all be available to answer your questions during the Q&A session that follows. Before we begin, I would like to remind you that this call may contain forward-looking statements made under the safe harbor provision of the Private Securities Litigation Reform Act of 1995. Such statements are based on management's current expectations and current market and operating conditions and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the company's control, which may cause the company's actual results or performance to differ materially from those in the forward-looking statements. Further information regarding this and other risks, uncertainties and factors is included in the company's filings with the U.S. Securities and Exchange Commission. The company does not take any further obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under law. I will now pass the call over to our COO, Mr. Wen Jianhua. Please.
Wen Jianhua, COO
Okay. Hello everyone. Thank you for joining today's call. The Group maintained steady business momentum in Q2. On the domestic side, Momo continued to preserve the healthy functioning of our cash cow business through product innovation and refined operations, while Tantan focused on AI capability building to improve user experience and monetization efficiency. On the overseas side, the synergy across our diversified product portfolio became increasingly evident.
Next, I'll walk you through the key updates. Starting with the financials for Q2 2026. Total group revenue was 2.49 billion RMB, down 5% year over year, but up 4% quarter over quarter. Domestic revenue reached 1.81 billion RMB, down 17% year over year but up 1% quarter over quarter. Overseas revenue was 673 million RMB, up 52% year over year and 13% quarter over quarter. Overseas revenue accounted for 27% of total revenue compared to 17% in the same period last year.
Adjusted operating income was 276 million RMB with a margin of 11%. Our 2026 priorities continue along three main tracks: for Momo, the goal is to ensure stable, sustained productivity of our cash cow business; for Tantan, to continue exploring a dating experience and an efficient business model tailored for Asian users; and for our new businesses, to deepen overseas presence, enrich our brand portfolio and build a long-term growth engine. Next, I'll walk you through each.
Let me start with Momo. On the user side, a year of user-oriented product iteration has effectively lifted platform engagement. Combined with the sequential recovery from the seasonal low in organic traffic, this drove a modest increase in Momo's overall user base. Building on this uptick in the overall scale, our audio and video small-ticket scenarios ran themed operational events around the World Cup and key seasonal occasions, driving paying users up 200,000 quarter over quarter to 3.9 million.
On the product side, Knock Knock focused on refining our deep chat matching strategy, precisely pairing users with a high intent to chat, which had a positive effect on engagement, retention and overall user scale. AI Chat Assistant trains its models on real user behavior data to deepen its understanding of user preferences, driving steady growth in feature adoption as well as the reply rate in AI Greetings. This has both supported long-term retention and user base scale and opened up new revenue scenarios.
This quarter we also began gray testing AI Xiaomo, which has AI browse users' photos to identify common interests, complete an initial screening of potential matches and automatically generate a personalized icebreaker message, further improving matching efficiency and connection success rate. On user acquisition, we ran a holdout experiment on channel spend for dormant user reactivation, aiming to test whether attribution errors in our channel data were leading to inefficiencies in these re-engagement efforts.
The results show that there is indeed room for continued optimization in our channel investment, and we are confident we can maintain our current platform scale and revenue with less spend in Q3. We will continue to improve acquisition efficiency based on these findings. Turning to Momo's commercial performance in Q2, Momo's VAS revenue was 1.54 billion RMB, down 16% year over year but up 2% quarter over quarter. The year-over-year decline was mainly driven by two factors: number one, continued tightening on the tax front, which has had a sustained and material negative impact on all agencies and broadcasters; number two, softness in consumer spending due to macro. Sequential growth came in weaker than in previous years mainly because since April some agencies in the audio scenario scaled back operations due to tax-related pressures, which weighed on revenue. In late May we rolled out targeted subsidies to ease the operating pressure on these agencies, which drove a quick recovery in revenue. In Q2, our overall VAS revenue sharing ratio rose by a low single-digit percentage point both year over year and quarter over quarter, mainly because we moderately raised the revenue sharing ratio and subsidy support for certain core agencies in the audio scenarios to ease the supply side's financial pressure through the tax compliance process, keeping the supply side stable at a manageable cost. On the product and operation side, we stayed with our approach of tiered monetization and use-case innovation. For high-value users, we selected top-growing broadcasters and created AI-generated likeness-based custom gifts for them, which effectively refreshed paying interest among our top spenders. For mid-tier users, we capitalized on World Cup-related traffic by rolling out interactive gameplay such as match predictions, which lifted engagement and user stickiness.
At the long-tail end, we gray tested a Moments Boost feature, letting users pay to increase the exposure of their post. This not only produced positive operating data but also successfully validated a new small-ticket payment scenario. This multi-pronged, refined operating approach provided solid support for the stability of our overall revenue base amid the macro downturn. Now let's turn to Tantan. As of the end of Q2, Tantan had 0.5 million paying users, a modest decrease of 40,000 quarter over quarter, mainly due to pressure on paying conversion from Alipay's adjustments to its auto-renewal deduction rules.
On the user base, average domestic user scale was stable with a slight uptick in Q2, marking the first stabilization in our user base since we began scaling back marketing spend in early 2022. New user growth stayed under year-over-year pressure amid the lingering effects of lower marketing spend, but on the product side, refined targeting strategies for different user segments improved matching efficiency, lifting retention among both male and female users to varying degrees and contributing positively to overall user base stability.
In Q2, Tantan's domestic business focused its core efforts on exploring AI-driven improvements to the user experience. Among this, AI Icebreaker and AI Chatter system delivered encouraging early results. The team strengthened AI's semantic understanding of users' photos—which fits Tantan users' preference for expressing themselves through images rather than text—and used the photo content to generate personalized opening lines, which had a particularly strong pull on female user retention.
To address the pain point of female users receiving too many matches, the new AI-created matching feature scans through a large volume of matches to surface the best people to chat with, effectively reducing decision fatigue. In addition, AI one-click registration and profile optimization processed user information in bulk with precision, which not only lowered the barrier to onboarding but also laid a high-quality data foundation for building an AI engine social manager down the road and enabling deeper, more curated matching and recommendations.
On user acquisition, external factors pushed up unit acquisition cost year over year, and combined with narrowed channel budget this reduced the number of users acquired from a year ago. However, because organic traffic retains better and drops more slowly than channel traffic, this partially offset the pressure on the overall user base from the reduction in paid acquisition. China ROI declined quarter over quarter due to rising unit cost and the impact of Alipay's policy change on ARPU, but Tantan's overall ROI remained at a healthy level above 100% payback.
On the financial side in Q2, Tantan generated total revenue of 156 million RMB, down 18% year over year and 3% quarter over quarter. The revenue decline was mainly due to the temporary pressure on membership renewals from Alipay's domestic channel policy adjustments. In response, we took several measures. First, we launched a lifetime membership product and encouraged the short-cycle subscribers to convert to longer-cycle plans, reducing the volatility risk tied to the renewal frequency.
Second, we completed an upgrade to our payment infrastructure, integrating Douyin Pay and WeChat Pay to meaningfully reduce the reliance on a single channel. At the same time, we optimized the matching strategy behind Flash Chat, driving revenue growth in that scenario against the broader trend. Meanwhile, Lastly, our new businesses in Q2 total overseas revenue was 673 million RMB, up 52% year over year and 13% quarter over quarter. Overseas revenue as a share of Group revenue rose 10 percentage points year over year to 27%. The acceleration in year over year growth was mainly driven by strong momentum from our new MENA products as well as the consolidation of overseas dating products acquired last year. Sequentially, overseas revenue grew at a double digit rate, mainly reflecting the natural recovery in the MENA region following the seasonal Ramadan low along with new gamified features on the product side and themed events tied to seasonal occasions and the World Cup on the operational side, both of which lifted user engagement and paying propensity and drove revenue growth across the board within the portfolio. Socio's progress moderated relative to our initial timeline due to external factors including its removal from the Turkish App Store and the ongoing geopolitical tension in the Middle East since the beginning of the year. However, the product is gradually emerging from its Q1 trough and is showing a clear recovery trend.
Notably, the two newer products in Milan demonstrated strong growth momentum with their combined revenue in the second quarter already approaching the scale of Socio, and alongside this high growth, profitability has also continued to improve. Jahaland achieved a net income breakeven for the first time in Q2. AMA, having turned marginal contribution positive earlier this year, has seen its net loss continue to narrow quickly on the back of a rapid revenue growth and operating leverage.
This marks a new stage of our MENA strategy moving from a Socio-driven single product model toward a multi-product matrix working in concert. Meanwhile, on the other hand, our developed market dating business has maintained high quality expansion in Q2 in the first half of the year, Happn improved pay conversion and RP pool through iterating on its membership benefit and precision targeting, driving continued revenue growth both year over year and quarter over quarter.
Building on its strong position in its core European markets, Happn began exploring neighboring markets starting early this year and has seen encouraging early results. The current user and revenue performance in these new markets fully validates their long term growth potential and lays a solid foundation for the next phase of scaled expansion. Overall in the first half of the year, while our domestic business continued to weather external headwinds, our overseas product portfolio has shifted from being supported by a single product to achieving balanced diversified growth.
This validates the effectiveness of our sustained investment in globalization over the past several years and has given the group a healthier revenue structure and stronger resilience. In the second half of the year we'll continue to strengthen the foundation of our domestic cash cow business through product innovation and refined operations while advancing the scaling of our overseas business so as to create long term value for both users and shareholders.
This concludes my remarks today. Now let me pass the call over to Cassie for the Financial Review. Cassie please.
Cassie, CFO
Thanks. Yunhua and Ashley, hello everyone. Thank you for joining our conference call today. Now let me take you through the Financial Review. Total revenue for the second quarter 2026 was 2 point down 5% year on year but up 4% quarter on quarter. Non-GAAP net income attributable to the shareholders of the company was 273.9 million renminbi compared to a net loss of 96 million renminbi in the same period of 2025 and 328.8 million renminbi in the previous quarter.
Looking into the key revenue items for Q2, total revenue from value-added services for the second quarter of 2026 was 2.44 billion RMB, down 5% year on year but up 4% quarter on quarter. On a geographic basis, PRC mainland value-added services revenues was 1.77 billion RMB, down 17% year over year. The decrease was primarily due to continuous tax scrutiny on some of Momo's agencies combined with weak consumer sentiment due to broader macro pressures and, to a lesser degree, a decline in paying users on Tantan.
PRC mainland VAS revenue for Q2.26 was up 1% quarter over quarter due to recovery from low seasonality. VAS overseas revenue for the second quarter of 2026 reached 664.9 million renminbi, up 51% year over year, driven by strong growth momentum from our new MENA product as well as the consolidation of overseas dating products acquired last year. Sequentially, overseas VAS revenue rose 12% driven by a recovery in the MENA region after its seasonal low alongside product and operational initiatives.
Turning to cost and expenses, non-GAAP cost of revenue for the second quarter of 2026 was 1.6 billion renminbi, same as the year-ago period. Non-GAAP gross margin for the quarter was 35.8% compared to 38.8% from year-ago period. Q2 cost of revenue included 56.8 million renminbi in film production expenses. Excluding this item, gross profit margin would have been 38.1%, a decline of less than 1 percentage point versus Q2 last year. The decrease was primarily due to payment channel costs rising as a percentage of revenue.
This resulted from a geographic mix shift toward international operations which carry higher payment channel fee structures compared with our domestic businesses. Although Momo raised agency payout ratio to mitigate impact from tax scrutiny, improved gross margins in the MENA region coupled with larger revenue contribution from higher margin overseas dating products, offsetting the margin pressure stemming from Momo's operations. As a result, total revenue share costs as a percentage of revenue remained stable from the year-ago period.
Non-GAAP R and D expenses for the second quarter was 1.71.3 million renminbi compared to 1.72.0 million renminbi for the same period last year. Non-GAAP R and D expenses as a percentage of revenue was 7%, same as Q2 last year. We ended the quarter with 1,399 total employees compared to 1,268 from a year ago. The R and D personnel as a percentage of total employee for the group was 56% compared with 58% from Q2 last year. Non-GAAP sales and marketing expenses for the second quarter was 380 compared to 339.7 million renminbi for the same period last year, representing a 15% and 13% of total revenue respectively.
The year over year increase in sales and marketing expenses was mainly attributable to a greater marketing spend on our new overseas app. This increase was partly offset by ongoing cost controls in mainland China operations. Both Momo and Tantan cut marketing spend while Socio temporarily pulled back on channel investments amid external challenges. Non-GAAP G and A expenses was 75.1 million renminbi for the second quarter compared to 67.5 million RMB for the same period last year.
The increase was primarily driven by 11 million RMB in exchange gains on euro-denominated deposits stemming from currency fluctuations in Q2 last year compared with a 1.8 million renminbi exchange loss in the current quarter. Non-GAAP G and A expenses as a percentage of revenue was 3%, largely unchanged from Q2 last year. Non-GAAP operating income was 276.1 million renminbi representing a margin of 11.1% compared with 447.7 million renminbi at a margin of 17.1% from Q2.25.
As noted earlier, non-GAAP cost of revenue included film production related expenses. Excluding this item, non-GAAP operating income from our recurring business would have been 332.9 million renminbi with a margin of 13.4%. Non-GAAP opex as a percentage of total revenue was 25%, an increase from 22% from the year-ago period. Now briefly on income tax expenses, non-GAAP income tax expenses was 71.2 million renminbi for the quarter with an effective tax rate of 23%.
In Q2, the company accrued withholding income tax of 18.4 million renminbi which is 10% of undistributed profit generated by our roofee; without the withholding tax, our estimated non-GAAP effective tax rate was around 17% in the second quarter. Now turning to balance sheet and cash flow items, as of June 30, 2026, Hello Gr's cash, cash equivalents, short-term deposits, long-term deposits, short-term investments and restricted cash totaled 8.54 billion renminbi compared to 8.68 billion renminbi as of December 31, 2025.
Net cash provided by operating activities in the second quarter 2026 was 642.3 million renminbi. The difference between operating net cash and non-GAAP net income was mainly due to the fact that a substantial amount of Q1 receivables were collected in Q2, accrued interest and some non-cash items including film production costs and withholding tax. Lastly, on business outlook, we estimated our third quarter revenue to come in the range from 2.4 billion renminbi to 2.5 billion RMB, representing a decrease of 9.4% to 5.7% year over year.
This is based on the assumption that at midpoint on a year over year basis, revenue from our mainland China business will decline by high teens percentage wise, while overseas revenue is expected to grow by high 30s percentage wise. Please be mindful that this forecast represents the company's current and preliminary view on the market and operational conditions which are subject to change. That concluded our prepared portion of today's discussion.
With that, let me turn the call back to Ashley to start Q and A. Ashley please.
Ashley Jing, Investor Relations
Thanks. Just a quick reminder before we take the questions, for those who can speak Chinese, please ask your questions in Chinese first followed by English translation by yourself. Operator, we're ready for questions.
OPERATOR
Thank you. If you wish to ask a question, please press Star one on your telephone and wait for your name to be announced. If you wish to cancel your request, please press Star two. If you're on a speakerphone, please pick up the handset to ask your question. Your first question comes from Thomas Chong with Jefferies. Please go ahead.
Thomas Chong, Analyst at Jefferies
Let me translate myself. Hi, good evening. Thanks management for taking my question. In our last earnings call, management talks about the decline in domestic revenue in the second half would be notably leveling versus the first half. However, when we look at the guidance, it seems the decline in Q3 is slightly widening versus the first half of the year. May we know the key reason for the difference? Is it more due to the changes in external macro environment or adjustment about our operational strategy and in response to the situation?
What specific measures does company have at the moment? Can management provide more color about the domestic revenue and expenses in the second half? Thank you.
Wen Jianhua, COO
Our revised outlook for the domestic business is mainly based on some new trends that we've seen in the Momo live streaming revenue since entering the second half of the year. The data shows that the revenue pressure is concentrated mainly in consumption downgrading among high-spending paying users. Although the vast majority of these users in this cohort remain active on our platform, but they've become more cautious about spending and average RP pool has declined significantly.
Based on our targeted interviews to those cohort of users by our VIP team, we found out that the core driver behind this is weaker wealth expectations among high net worth individuals amid macro volatility which has dampened spending on social entertainment. But by contrast, mid-tier and long tail users as well as the broadcasters from the supply side have remained relatively stable. Based on this view we will take a tiered operating approach. Starting with top-tier users, we will make full use of Momo's strength as a social platform, focusing on deepening social connections rather than simply pushing more spending. And specifically, on the one hand, we will roll out lightweight social interaction-focused features and organize official offline events for high-paying users, further strengthening this group's stickiness to the platform and upgrading our VIP exclusive services.
On the other hand, we will continue to provide high-quality broadcasters with exclusive resources such as overseas training tours and short drama production to constantly refresh content supply and sustain high-value users' ongoing interest and engagement around top broadcasters. For mid-tier and long-tail users, we'll focus on low-barrier, high-retention scenarios such as audio-based interactive features and social mini games, using richer use-case offerings to stabilize the revenue base generated by this user group.
And for the financial figures I will hand it over to Cathy.
Cassie, CFO
Sure. Let me give you a quick update on how we currently think about the domestic business in the second half of 2026. As you may see, our Q3 guidance implies roughly a high-teens year-over-year decline for the domestic business, widening from Q2's 17% year-over-year decline rate. And that underperforms our earlier expectation that in the second half domestic business could see the year-over-year decline rate narrowing down from the first half. The key reason Q3 is coming in below our quarter-ago expectation is that, as Tanzong mentioned just now, the domestic business has been facing greater pressure than we anticipated, particularly on user sentiment among the very top cohort users in live streaming showrooms. With regards to the trajectory from Q3 onward, as in the previous quarters, I would still frame our view around three areas that we closely monitor. First is overall spending sentiment. What we've observed since late Q2 is a meaningful reduction in spending from the top cohort of users. These are the users who historically contribute a disproportionate amount of revenue in the showrooms, and many of them spend in the hundreds of thousands on a monthly basis.
In Q3, the reduction in spending from this top-of-pyramid users became more pronounced. Our current assessment is that this reflects continued pressure on the financial outlook of these so-called high net worth users, which is in turn affecting their discretionary and entertainment spending. So from a macro spending sentiment perspective, we may continue to see a headwind as we move into Q4. The second factor is the regulatory environment. At this point we are not seeing any significant incremental regulatory pressure and we expect the environment to remain relatively stable.
So this is not a major driver of the change in our outlook. The third area, and one where we continue to see encouraging signs, is the underlying health of the platforms. Our DAU and engagement metrics remain relatively resilient and, importantly, Momo's paying user base in Q2 increased meaningfully from Q1. There is certainly some seasonality in that sequential improvement. However, we believe it also reflects a relatively healthy and resilient user ecosystem.
So in other words, the weakness we're seeing in revenue is not primarily a function of users leaving the platforms or a deterioration in engagement. It's much more concentrated in the spending behavior of the highest net worth users. These users are still active and still paying; they're simply spending less. So if you put these factors together, I would say the biggest change in our view versus at the beginning of the year is the macro spending environment, particularly among the top cohort of users.
For that reason, our earlier expectation for a meaningful narrowing of the year-over-year decline in the second half should be adjusted downward. At this point, given the uncertainty around the macro environment, I don't think it would be appropriate for us to put a specific Q4 number out there. What we can control is continuing to strengthen the fundamentals of both Momo and Tantan, improve the user experience and engagement across the platforms, and make the business more efficient.
On the cost side, we do see opportunities to further optimize our operating expenses. This includes continued discipline around personnel costs, as Tianhua mentioned in his prepared remarks, and additional opportunities to optimize sales and marketing spending in the domestic business. So while the revenue environment is more challenging than we anticipated at the beginning of the year, we are taking a more balanced approach, remaining focused on improving the underlying health of the platforms while at the same time actively managing the cost structure.
This should allow us to mitigate some of the pressure on the bottom line even in a more challenging revenue environment. Now back to Ashley for more questions.
OPERATOR
Next question, please. Thank you. Your next question comes from Suqing Zhang with CICC. Please go ahead.
Suqing Zhang, Analyst at CICC
Thanks, management, for taking my question. My question regards the overseas business. Management mentioned that combined revenue from Hana and Amar in the same quarter was already equal to that of Sochio, while their profitability continues to improve. As the revenue mix of the social entertainment business in the MENA region becomes more diversified, can we expect the company's performance in the region to become more stable and resilient going forward?
And how will the structural shift affect the overall margin profile of the MENA business? Also, share whether there has been any update to the company's full-year outlook for overseas business. Thank you.
Wen Jianhua, COO
Based on the current momentum, the combined revenue of our two newer MENA products will surpass Sochio in Q3. Both products are still maintaining strong, healthy growth, so we are confident that we can grow them into social products of a scale comparable to Sochio. In addition, these three products differ in gameplay, target user base, and regional focus, which will make the group's MENA business more diversified and strengthen both our resilience to external risks and our agility in capturing growth opportunities.
Once the new products are established, even if one of them comes under short-term pressure from external regulatory or geopolitical factors, the others can still support the stability of overall regional revenue. We also believe the market for this type of audio-video social product isn't limited to MENA. A diversified product portfolio gives us stronger capability to expand into other regions than a single product would. On profitability, both Yahalan and Amar are improving quickly.
Yahalan has already crossed break-even and Amar is likely still around half a year away. But both products' gross margin and contribution margin are improving rapidly and steadily. We believe both products will contribute to group profit next year. As for our overseas revenue outlook, I will leave it to Cassie.
Cassie, CFO
Okay, before giving a quantitative outlook, let me briefly walk through the three key components of the overseas business. First, on Sochio, our flagship product in the MENA region, the business has underperformed our original expectations somewhat. There were two main factors behind that. One was the removal of the app from the App Store in Turkey earlier this year, and the other was the regional conflict that started in April, which had an impact on the operating environment in parts of the Middle East.
The encouraging part is that, as you can see from Q2 results, both revenue and traffic for Sochio have already recovered from the low point in Q1. We are continuing to see gradual sequential improvement as we move through Q3 and hopefully Q4 as well. So Sochio is somewhat below our initial expectation for the year, but the trajectory has been improving over the past couple of quarters. The second piece is Yahalan and Amar. As Tangzhong and Jianghua mentioned, the outperformance of these two businesses has partially compensated for the shortfall in Sochio.
In Q3, the combined revenue from Yahalan and Amar has already exceeded that of Sochio. Both businesses are still growing at a rapid pace while we are also seeing a meaningful improvement in their bottom-line performance. So we believe these two businesses can continue to make progress and become increasingly meaningful contributors to both the top line and bottom line of the overseas business going forward. The third piece is the dating and membership subscription businesses, which continue to perform well.
Some of the acquired brands, including Happening, have been making good progress in new markets including Korea, Taiwan, and the UK. At the same time, we are taking a fairly disciplined approach to investment in these new markets. We do see opportunities to increase marketing investment to accelerate top-line growth, but we also want to maintain a healthy bottom line for the newly acquired dating business. More importantly, we want to make sure that we are building the ecosystem in these markets in a sustainable way rather than simply pushing for short-term user or revenue growth.
So there is naturally a balance between the pace of top-line expansion and the level of investment that we're willing to pour in within a relatively short time frame. In other words, we'd rather take it right than take it fast. So if you wrap these all up and try to look at the takeaway as a whole, I would say that Sochio perhaps moved a little bit slower than we expected a quarter ago. We do have the potential to maybe compensate it by moving faster on expanding the other two MENA apps and the dating apps.
But given that we want to balance top-line growth and bottom-line target, we probably won't push the gas pedal harder than we previously planned. Therefore, my current view is that the original 3 billion renminbi target for overseas revenue for 2026 at this point looks a little bit of a stretch. We'd rather take 100 or 200 million down from that target. Maybe back to Ashley to take one last question.
Ashley Jing, Investor Relations
Yeah, so in the interest of time, let's just take one last question before we close the line. Operator, we ready?
OPERATOR
Your next question comes from Jenny Yuan with UBS. Please go ahead.
Cassie, CFO
Okay, I'll take that question. Profitability, maybe let me start with the group top line first because that's the first area where our view has changed. As I mentioned back in June during our Q1 conference call, at that time we expected the group revenue to decline slightly year over year, perhaps by a couple of percentage points. Given the additional pressure we are seeing in the domestic business in the second half, we currently expect the full-year group revenue decline to be somewhat larger, maybe to the mid-single-digit range.
The second factor affecting profitability is the investment in the two movies. With both movies now released, we've recognized roughly somewhere around 60 million of additional losses in Q2. That obviously creates some incremental pressure on the full-year bottom line relative to our earlier expectations. Having said that, we continue to see opportunities to offset some of this pressure through cost management and improving operating efficiency. In particular, we are looking at further optimization of personnel costs as well as sales and marketing spending, especially in the domestic businesses.
So, putting these factors together, the additional pressure on the top line does make it more challenging to achieve our original margin target, which was, I think we pointed toward a low-teens adjusted operating margin for 2026. But at this point we still believe that that margin target remains achievable provided that we execute well on the cost side and continue to improve operating efficiency. Back to Ashley to wrap up the call.
Ashley Jing, Investor Relations
I think that's all the time we have. Thank you for joining us today and we'll see you next quarter.
OPERATOR
Thank you. That does conclude our conference for today. Thank you for participating. You may now disconnect.
Disclaimer: This transcript is provided for informational purposes only. While we strive for accuracy, there may be errors or omissions in this automated transcription. For official company statements and financial information, please refer to the company's SEC filings and official press releases. Corporate participants' and analysts' statements reflect their views as of the date of this call and are subject to change without notice.
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