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Advisory Alpha, LLC
Period ended Jun 30, 2026 · Latest filing Aug 11, 2026
These quarterly holdings are delayed and may not include all assets or short positions.
Values are from the reporting date, not current prices or purchase costs.
The same security may appear in multiple rows.
Source: SEC
Reported portfolio value
Quarter-end reported holdings; not current value or investment performance.
View reported values
- Jun 30, 2026: $4,076,742,239
More quarters will appear as history becomes available.
Top holdings
Top 10 at Jun 30, 2026. Matching entries are combined; security classes and options remain separate. Shares exclude principal amounts; option shares reflect the reported underlying amount.
View top holdings values
- SPDR SERIES TRUST · ST STR P500GRW · 78464A409 · shares: $343,661,319
- SPDR SERIES TRUST · ST STR P500VAL · 78464A508 · shares: $300,210,804
- SCHWAB STRATEGIC TR · US MID-CAP ETF · 808524508 · shares: $257,493,391
- SELECT SECTOR SPDR TR · ST STR TECHN ETF · 81369Y803 · shares: $241,619,752
- SPDR INDEX SHS FDS · ST STR PO EX ETF · 78463X889 · shares: $201,587,730
- SPDR SERIES TRUST · ST SHOR CORP ETF · 78464A474 · shares: $160,074,687
- SCHWAB STRATEGIC TR · US SML CAP ETF · 808524607 · shares: $137,159,847
- SPDR SERIES TRUST · ST PORT HIGH ETF · 78468R606 · shares: $111,411,433
- SELECT SECTOR SPDR TR · ST STR FINL ETF · 81369Y605 · shares: $104,902,407
- SSGA ACTIVE ETF TR · ST STR BL LN ETF · 78467V608 · shares: $90,515,831
Filing totals differ
The filing summary reports $4,076,742,239, while the holdings entries total $4,076,742,240.
Reported holdings
571 reported entries| Issuer | Class | CUSIP | Type | Shares / principal | Reported value (USD) |
|---|---|---|---|---|---|
| VISA INC | COM CL A | 92826C839 | — | 9,745 shares | $3,344,270 |
| PHILIP MORRIS INTL INC | COM | 718172109 | — | 18,053 shares | $3,266,386 |
| NATIONAL STORAGE AFFILIATES | COM SHS BEN IN | 637870106 | — | 72,569 shares | $3,227,186 |
| INNOVATOR ETFS TRUST | US EQT PWR BUF | 45782C870 | — | 75,972 shares | $3,206,018 |
| HOME DEPOT INC | COM | 437076102 | — | 8,934 shares | $3,152,227 |
| INNOVATOR ETFS TRUST | US EQTY PWR BUF | 45782C573 | — | 68,525 shares | $3,039,084 |
| FIRST TR EXCHANGE-TRADED FD | FIRST TR ENH NEW | 33739Q408 | — | 50,793 shares | $3,033,963 |
| MICRON TECHNOLOGY INC | COM | 595112103 | — | 2,602 shares | $3,007,979 |
| DUKE ENERGY CORP NEW | COM NEW | 26441C204 | — | 23,352 shares | $2,956,274 |
| INVESCO EXCH TRADED FD TR II | S&P 500 MOMNTM | 46138E339 | — | 18,208 shares | $2,941,477 |
| FIRST TR EXCHANGE TRADED FD | RISNG DIVD ACHIV | 33738R506 | — | 36,103 shares | $2,926,885 |
| INNOVATOR ETFS TRUST | US EQTY PWR BF | 45782C680 | — | 63,105 shares | $2,880,112 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 | — | 10,236 shares | $2,879,719 |
| UNITEDHEALTH GROUP INC | COM | 91324P102 | — | 6,777 shares | $2,818,384 |
| COCA COLA CO | COM | 191216100 | — | 34,253 shares | $2,784,053 |
| ISHARES TR | CORE DIV GRWTH | 46434V621 | — | 36,575 shares | $2,772,087 |
| CHEVRON CORPORATION | COM | 166764100 | — | 16,562 shares | $2,745,787 |
| COSTCO WHOLESALE CORPORATION | COM | 22160K105 | — | 2,835 shares | $2,655,034 |
| LOCKHEED MARTIN CORP | COM | 539830109 | — | 5,113 shares | $2,605,901 |
| SCHWAB STRATEGIC TR | US LCAP GR ETF | 808524300 | — | 76,995 shares | $2,605,602 |
| BLUEROCK PVT REAL ESTATE FD | COM | 09631P102 | — | 193,822 shares | $2,521,654 |
| ABBVIE INC | COM | 00287Y109 | — | 9,774 shares | $2,460,161 |
| INNOVATOR ETFS TRUST | US EQTY PWR BUF | 45782C656 | — | 53,273 shares | $2,453,222 |
| INVESCO EXCH TRADED FD TR II | VAR RATE PFD | 46138G870 | — | 99,693 shares | $2,424,201 |
| ISHARES TR | NATIONAL MUN ETF | 464288414 | — | 21,367 shares | $2,299,555 |
| BANK OF NY MELLON CORP | COM | 064058100 | — | 15,745 shares | $2,277,102 |
| ISHARES TR | ISHARES SEMICDTR | 464287523 | — | 3,477 shares | $2,229,314 |
| FIRST TR EXCHANGE-TRADED FD | CAP STRENGTH ETF | 33733E104 | — | 23,177 shares | $2,176,824 |
| ISHARES TR | U.S. TECH ETF | 464287721 | — | 8,609 shares | $2,171,675 |
| INTEL CORP | COM | 458140100 | — | 15,504 shares | $2,165,129 |
| BANK OF AMER CORP | COM | 060505104 | — | 37,478 shares | $2,135,684 |
| JANUS DETROIT STR TR | B-BBB CLO ETF | 47103U753 | — | 44,309 shares | $2,098,051 |
| SHERWIN WILLIAMS CO | COM | 824348106 | — | 6,071 shares | $2,090,409 |
| DEERE & CO | COM | 244199105 | — | 3,250 shares | $2,063,280 |
| ISHARES TR | 0-3 MTH TREASURY | 46436E718 | — | 20,304 shares | $2,044,015 |
| MARATHON PETE CORP | COM | 56585A102 | — | 7,968 shares | $2,037,847 |
| STATE STR SPDR DOW JONES IND | UT SER 1 | 78467X109 | — | 3,815 shares | $1,994,188 |
| MORGAN STANLEY | COM NEW | 617446448 | — | 9,219 shares | $1,927,625 |
| VANGUARD WORLD FD | MEGA GRWTH IND | 921910816 | — | 21,398 shares | $1,881,281 |
| MASTERCARD INCORPORATED | CL A | 57636Q104 | — | 3,631 shares | $1,866,821 |
| NXP SEMICONDUCTORS N V | COM | N6596X109 | — | 6,575 shares | $1,848,145 |
| ISHARES TR | SHRT NAT MUN ETF | 464288158 | — | 17,277 shares | $1,839,482 |
| VANECK ETF TRUST | URANI NUCLE ETF | 92189F601 | — | 15,253 shares | $1,769,155 |
| QUALCOMM INC | COM | 747525103 | — | 9,549 shares | $1,765,089 |
| WISDOMTREE TR | US LARGECAP FUND | 97717W588 | — | 22,500 shares | $1,750,338 |
| VANECK ETF TRUST | SEMICONDUCTR ETF | 92189F676 | — | 2,665 shares | $1,748,609 |
| CISCO SYS INC | COM | 17275R102 | — | 14,826 shares | $1,741,673 |
| MARRIOTT INTL INC NEW | CL A | 571903202 | — | 4,536 shares | $1,681,730 |
| INVESCO EXCH TRADED FD TR II | SR LN ETF | 46138G508 | — | 82,005 shares | $1,671,144 |
| TIDAL TRUST I | FUND GRAN US ETF | 886364231 | — | 59,811 shares | $1,653,774 |
| BOYD GROUP SERVICES INC | COM | 103310108 | — | 17,262 shares | $1,633,330 |
| VANGUARD TAX-MANAGED FDS | VAN FTSE DEV MKT | 921943858 | — | 22,864 shares | $1,629,225 |
| MOODYS CORP | COM | 615369105 | — | 3,547 shares | $1,607,458 |
| GENTEX CORP | COM | 371901109 | — | 63,527 shares | $1,605,337 |
| AMERICAN EXPRESS CO | COM | 025816109 | — | 4,729 shares | $1,599,998 |
| SOUTHERN CO | COM | 842587107 | — | 16,579 shares | $1,586,855 |
| 3M CO | COM | 88579Y101 | — | 9,766 shares | $1,581,554 |
| STERLING INFRASTRUCTURE INC | COM | 859241101 | — | 1,880 shares | $1,577,997 |
| MARVELL TECHNOLOGY INC | COM | 573874104 | — | 5,180 shares | $1,543,395 |
| EMERSON ELEC CO | COM | 291011104 | — | 10,773 shares | $1,542,343 |
| AMPHENOL CORP | CL A | 032095101 | — | 8,695 shares | $1,533,257 |
| ASTERA LABS INC | COM | 04626A103 | — | 3,173 shares | $1,532,917 |
| GE VERNOVA INC | COM | 36828A101 | — | 1,300 shares | $1,527,742 |
| VANGUARD WORLD FD | INF TECH ETF | 92204A702 | — | 12,768 shares | $1,526,209 |
| TJX COS INC NEW | COM | 872540109 | — | 10,060 shares | $1,524,247 |
| TAIWAN SEMICONDUCTOR MANUFAC | SPONSORED ADS | 874039100 | — | 3,169 shares | $1,514,069 |
| CSX CORP | COM | 126408103 | — | 31,562 shares | $1,500,159 |
| CROWDSTRIKE HLDGS INC | CL A | 22788C105 | — | 1,924 shares | $1,468,643 |
| GALLAGHER ARTHUR J & CO | COM | 363576109 | — | 6,388 shares | $1,466,633 |
| FIRST SOLAR INC | COM | 336433107 | — | 6,172 shares | $1,456,428 |
| COMFORT SYS USA INC | COM | 199908104 | — | 734 shares | $1,455,002 |
| J P MORGAN EXCHANGE TRADED F | ACTI DE MARK ETF | 46654Q690 | — | 18,100 shares | $1,450,281 |
| ISHARES INC | JP MRGN EM HI BD | 464286285 | — | 35,049 shares | $1,425,268 |
| ILLINOIS TOOL WKS INC | COM | 452308109 | — | 5,268 shares | $1,425,027 |
| UNITED PARCEL SVCS INC | CL B | 911312106 | — | 13,248 shares | $1,424,361 |
| ERIE INDTY CO | CL A | 29530P102 | — | 5,830 shares | $1,397,833 |
| DELL TECHNOLOGIES INC | CL C | 24703L202 | — | 3,219 shares | $1,388,940 |
| WESTERN DIGITAL CORP | COM | 958102105 | — | 2,146 shares | $1,370,696 |
| HCA HEALTHCARE INC | COM | 40412C101 | — | 3,508 shares | $1,368,260 |
| AT&T INC | COM | 00206R102 | — | 64,588 shares | $1,337,010 |
| BERKLEY W R CORP | COM | 084423102 | — | 18,806 shares | $1,326,435 |
| WASTE MGMT INC DEL | COM | 94106L109 | — | 5,883 shares | $1,311,636 |
| HOWMET AEROSPACE INC | COM | 443201108 | — | 4,823 shares | $1,297,062 |
| ISHARES TR | TRUST ISHARE 0-1 | 464288679 | — | 11,697 shares | $1,290,764 |
| INVESCO EXCHANGE TRADED FD T | S&P500 EQL WGT | 46137V357 | — | 5,992 shares | $1,274,974 |
| AUTOMATIC DATA PROCESSING IN | COM | 053015103 | — | 5,671 shares | $1,270,146 |
| BROWN & BROWN INC | COM | 115236101 | — | 19,797 shares | $1,270,009 |
| INVESCO EXCH TRADED FD TR II | TAXABLE MUN BD | 46138G805 | — | 46,362 shares | $1,244,370 |
| STRYKER CORPORATION | COM | 863667101 | — | 3,930 shares | $1,237,513 |
| OLD DOMINION FREIGHT LINE IN | COM | 679580100 | — | 5,643 shares | $1,222,344 |
| SANDISK CORP | COM | 80004C200 | — | 535 shares | $1,216,446 |
| PUBLIC SVC ENTERPRISE GROUP | COM | 744573106 | — | 14,856 shares | $1,205,755 |
| ISHARES TR | MSCI AC ASIA ETF | 464288182 | — | 10,085 shares | $1,203,443 |
| WELLTOWER INC | COM | 95040Q104 | — | 5,162 shares | $1,171,696 |
| MASCO CORP | COM | 574599106 | — | 14,277 shares | $1,161,792 |
| HARTFORD INSURANCE GROUP INC | COM | 416515104 | — | 8,747 shares | $1,159,350 |
| FIRST TR EXCHANGE TRADED FD | DORSEY WRT 5 ETF | 33738R605 | — | 15,260 shares | $1,158,057 |
| SPDR SERIES TRUST | ST STR CONV ETF | 78464A359 | — | 10,682 shares | $1,151,856 |
| MCDONALDS CORP | COM | 580135101 | — | 4,224 shares | $1,142,413 |
| INTUITIVE SURGICAL INC | COM NEW | 46120E602 | — | 2,865 shares | $1,139,353 |