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Sterling Investment Counsel, LLC
Period ended Sep 30, 2026 · Latest filing Oct 19, 2026
These quarterly holdings are delayed and may not include all assets or short positions.
Values are from the reporting date, not current prices or purchase costs.
The same security may appear in multiple rows.
Source: SEC
Reported portfolio value
Quarter-end reported holdings; not current value or investment performance.
View reported values
- Sep 30, 2026: $436,874,313
More quarters will appear as history becomes available.
Top holdings
Top 10 at Sep 30, 2026. Matching entries are combined; security classes and options remain separate. Shares exclude principal amounts; option shares reflect the reported underlying amount.
View top holdings values
- ISHARES TR · S&P 500 GRWT ETF · 464287309 · shares: $40,000,331
- INVESCO EXCH TRADED FD TR II · NASDAQ 100 ETF · 46138G649 · shares: $36,310,266
- J P MORGAN EXCHANGE TRADED F · EQUITY PREMIUM · 46641Q332 · shares: $32,727,416
- CAPITAL GROUP INTL FOCUS EQT · SHS CREAT UNIT · 14019W109 · shares: $29,868,669
- APPLE INC · COM · 037833100 · shares: $19,503,241
- ISHARES TR · CORE S&P MCP ETF · 464287507 · shares: $14,810,133
- NVIDIA CORPORATION · COM · 67066G104 · shares: $11,536,524
- ALPHABET INC · CAP STK CL A · 02079K305 · shares: $11,270,587
- MICROSOFT CORP · COM · 594918104 · shares: $9,681,009
- FIDELITY COVINGTON TRUST · MSCI INFO TECH I · 316092808 · shares: $9,675,520
Reported holdings
194 reported entries| Issuer | Class | CUSIP | Type | Shares / principal | Reported value (USD) |
|---|---|---|---|---|---|
| GOLDMAN SACHS GROUP INC | COM | 38141G104 | — | 591 shares | $531,967 |
| VANGUARD INDEX FDS | MRNGSTR VAL ETF | 922908744 | — | 2,452 shares | $529,827 |
| SPACE EXPLORATION TECHN CORP | CLASS A COM STK | 84615Q103 | — | 3,403 shares | $513,377 |
| PEPSICO INC | COM | 713448108 | — | 4,043 shares | $512,329 |
| SELECT SECTOR SPDR TR | ST STR TECHN ETF | 81369Y803 | — | 2,592 shares | $507,384 |
| AT&T INC | COM | 00206R102 | — | 20,094 shares | $490,293 |
| PROLOGIS INC. | COM | 74340W103 | — | 3,731 shares | $484,433 |
| TRANE TECHNOLOGIES PLC | SHS | G8994E103 | — | 1,059 shares | $478,647 |
| CINCINNATI FINL CORP | COM | 172062101 | — | 2,980 shares | $474,922 |
| ISHARES INC | MSCI CDA ETF | 464286509 | — | 8,062 shares | $470,660 |
| ISHARES TR | MSCI USA QLT FCT | 46432F339 | — | 2,109 shares | $468,740 |
| GRAHAM HLDGS CO | COM CL B | 384637104 | — | 405 shares | $459,483 |
| US BANCORP | COM NEW | 902973304 | — | 7,881 shares | $455,208 |
| PROCTER & GAMBLE CO | COM | 742718109 | — | 3,120 shares | $453,273 |
| ISHARES TR | IBOXX HI YD ETF | 464288513 | — | 5,774 shares | $445,811 |
| VANGUARD INDEX FDS | MRNGSTR MD CP VA | 922908512 | — | 2,274 shares | $444,636 |
| FIFTH THIRD BANCORP | COM | 316773100 | — | 8,646 shares | $437,317 |
| ISHARES TR | JPMORGAN USD EMG | 464288281 | — | 4,771 shares | $433,395 |
| GLOBAL X FDS | S&P 500 CATHOLIC | 37954Y889 | — | 4,729 shares | $428,826 |
| AMGEN INC | COM | 031162100 | — | 952 shares | $401,277 |
| METLIFE INC | COM | 59156R108 | — | 4,202 shares | $395,660 |
| WILLIAMS COS INC | COM | 969457100 | — | 5,815 shares | $395,246 |
| TOMPKINS FINL CORP | COM | 890110109 | — | 3,968 shares | $381,920 |
| VANGUARD WORLD FD | MRNGSTR VAL ETF | 921910840 | — | 2,359 shares | $380,014 |
| BANK OF AMER CORP | COM | 060505104 | — | 6,872 shares | $374,029 |
| SPDR GOLD TR | GOLD SHS | 78463V107 | — | 963 shares | $366,749 |
| ISHARES TR | TRUST ISHARE 0-1 | 464288679 | — | 3,318 shares | $366,042 |
| FIDELITY NATL FINL INC | COM SHS | 31620R303 | — | 9,470 shares | $366,029 |
| SPDR SERIES TRUST | ST STR BLO 1 ETF | 78468R663 | — | 3,992 shares | $365,827 |
| CSX CORP | COM | 126408103 | — | 7,861 shares | $365,616 |
| VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 921908844 | — | 1,562 shares | $364,430 |
| UNITED PARCEL SVCS INC | CL B | 911312106 | — | 3,875 shares | $362,116 |
| PROSHARES TR | SP500 EX ENRGY | 74347B581 | — | 4,336 shares | $356,163 |
| ISHARES TR | S&P SML 600 GWT | 464287887 | — | 2,191 shares | $351,350 |
| ISHARES BITCOIN TRUST ETF | SHS BEN INT | 46438F101 | — | 7,377 shares | $349,230 |
| OIL DRI CORP AMER | COM | 677864100 | — | 3,854 shares | $349,134 |
| HCA HEALTHCARE INC | COM | 40412C101 | — | 811 shares | $346,087 |
| ISHARES INC | MSCI PAC JP ETF | 464286665 | — | 6,270 shares | $345,037 |
| FORD MTR CO | COM | 345370860 | — | 28,348 shares | $341,876 |
| UNITEDHEALTH GROUP INC | COM | 91324P102 | — | 921 shares | $338,080 |
| CISCO SYS INC | COM | 17275R102 | — | 3,131 shares | $336,989 |
| LOWES COS INC | COM | 548661107 | — | 1,828 shares | $336,882 |
| VANGUARD INDEX FDS | MRNGSTR SML CP V | 922908611 | — | 1,454 shares | $335,917 |
| MARVELL TECHNOLOGY INC | COM | 573874104 | — | 1,228 shares | $324,530 |
| ISHARES TR | MSCI UK ETF NEW | 46435G334 | — | 6,968 shares | $324,223 |
| LINDE PLC | SHS | G54950103 | — | 676 shares | $320,864 |
| VANGUARD INDEX FDS | MRNGSTR TTL STK | 922908769 | — | 833 shares | $311,719 |
| QUANTA SVCS INC | COM | 74762E102 | — | 485 shares | $311,618 |
| ISHARES TR | MSCI USA MIN ETF | 46429B697 | — | 3,154 shares | $307,350 |
| HARTFORD INSURANCE GROUP INC | COM | 416515104 | — | 2,490 shares | $304,676 |
| GRAYSCALE BITCOIN TRUST ETF | SHS REP COM UT | 389637109 | — | 4,665 shares | $301,312 |
| EVERSOURCE ENERGY | COM | 30040W108 | — | 4,645 shares | $298,021 |
| ENTERGY CORP NEW | COM | 29364G103 | — | 3,002 shares | $297,979 |
| LOCKHEED MARTIN CORP | COM | 539830109 | — | 577 shares | $293,839 |
| ISHARES TR | RUS MD CP GR ETF | 464287481 | — | 2,119 shares | $291,744 |
| J P MORGAN EXCHANGE TRADED F | INTRNL RES EQT | 46641Q134 | — | 3,524 shares | $289,532 |
| PIMCO ETF TR | ENHAN SHRT MA AC | 72201R833 | — | 2,867 shares | $288,277 |
| EDISON INTL | COM | 281020107 | — | 5,336 shares | $286,703 |
| ISHARES TR | S&P MC 400GR ETF | 464287606 | — | 2,614 shares | $286,533 |
| ISHARES TR | SHRT NAT MUN ETF | 464288158 | — | 2,695 shares | $281,736 |
| BEST BUY INC | COM | 086516101 | — | 3,166 shares | $279,366 |
| ISHARES TR | MSCI ACWI EX US | 464288240 | — | 3,610 shares | $272,988 |
| AMERICAN EXPRESS CO | COM | 025816109 | — | 894 shares | $271,944 |
| ISHARES TR | RUS MDCP VAL ETF | 464287473 | — | 1,688 shares | $271,330 |
| REGIONS FINANCIAL CORP NEW | COM | 7591EP100 | — | 10,047 shares | $270,061 |
| ISHARES TR | USD INV GRDE ETF | 464288620 | — | 5,490 shares | $267,418 |
| UNUM GROUP | COM | 91529Y106 | — | 3,043 shares | $266,962 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 | — | 1,176 shares | $258,641 |
| ISHARES TR | CORE MSCI EAFE | 46432F842 | — | 2,639 shares | $255,666 |
| ISHARES TR | ISHARES BIOTECH | 464287556 | — | 1,211 shares | $254,952 |
| ISHARES TR | US TREAS BD ETF | 46429B267 | — | 11,606 shares | $253,821 |
| SPDR SERIES TRUST | ST STR SP BIOT | 78464A870 | — | 1,599 shares | $252,135 |
| SPDR SERIES TRUST | ST STR P500VAL | 78464A508 | — | 4,107 shares | $251,061 |
| VANGUARD WORLD FD | HEALTH CAR ETF | 92204A504 | — | 790 shares | $249,703 |
| SSGA ACTIVE ETF TR | ST STR BL LN ETF | 78467V608 | — | 6,166 shares | $249,045 |
| VANGUARD CHARLOTTE FDS | TOTAL INT BD ETF | 92203J407 | — | 5,296 shares | $248,224 |
| ISHARES TR | S&P 100 ETF | 464287101 | — | 644 shares | $246,060 |
| DOMINION ENERGY INC | COM | 25746U109 | — | 4,022 shares | $243,412 |
| AUTOMATIC DATA PROCESSING IN | COM | 053015103 | — | 933 shares | $240,686 |
| BROOKFIELD INFRASTRUCTURE PA | LP INT UNIT | G16252101 | — | 6,711 shares | $238,577 |
| NETFLIX INC. | COM | 64110L106 | — | 3,407 shares | $237,059 |
| MARKEL GROUP INC | COM | 570535104 | — | 135 shares | $231,181 |
| DELL TECHNOLOGIES INC | CL C | 24703L202 | — | 428 shares | $230,426 |
| PUBLIC SVC ENTERPRISE GROUP | COM | 744573106 | — | 3,356 shares | $225,994 |
| FIRSTENERGY CORP | COM | 337932107 | — | 5,083 shares | $220,248 |
| J P MORGAN EXCHANGE TRADED F | NASDAQ EQT PREM | 46654Q203 | — | 3,562 shares | $218,205 |
| ISHARES TR | ESG EAFE ETF | 46436E759 | — | 2,546 shares | $215,519 |
| ISHARES TR | ESG MSCI USA ETF | 46436E767 | — | 3,097 shares | $210,782 |
| TARGET CORP | COM | 87612E106 | — | 1,336 shares | $209,336 |
| ISHARES TR | RUS 2000 GRW ETF | 464287648 | — | 578 shares | $206,288 |
| TRINITY CAP INC | COM | 896442308 | — | 11,714 shares | $205,573 |
| KLA CORP | COM NEW | 482480100 | — | 1,032 shares | $201,170 |
| SOUNDHOUND AI INC | CLASS A COM | 836100107 | — | 16,697 shares | $100,516 |
| EVA LIVE INC | COM NEW | 298892209 | — | 25,000 shares | $46,750 |