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RFG Advisory, LLC
Period ended Sep 30, 2026 · Latest filing Nov 3, 2026
These quarterly holdings are delayed and may not include all assets or short positions.
Values are from the reporting date, not current prices or purchase costs.
The same security may appear in multiple rows.
Source: SEC
Reported portfolio value
Quarter-end reported holdings; not current value or investment performance.
View reported values
- Sep 30, 2026: $7,092,685,996
More quarters will appear as history becomes available.
Top holdings
Top 10 at Sep 30, 2026. Matching entries are combined; security classes and options remain separate. Shares exclude principal amounts; option shares reflect the reported underlying amount.
View top holdings values
- EXCHANGE TRADED CONCEPTS TRU · BLUE DY TOTA ETF · 301505384 · shares: $592,223,670
- EXCHANGE TRADED CONCEPTS TRU · BLUE CORE BD ETF · 301505368 · shares: $479,022,876
- EXCHANGE TRADED CONCEPTS TRU · BLUE GL EQUI ETF · 301505376 · shares: $436,530,298
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE LARGE · 301505426 · shares: $363,177,248
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE LARGE · 301505418 · shares: $302,260,499
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE LARGE · 301505392 · shares: $292,036,281
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE SHORT · 301505350 · shares: $167,226,614
- EXCHANGE TRADED CONCEPTS TRU · BLUE LONG TE ETF · 301505343 · shares: $161,009,510
- EXCHANGE TRADED CONCEPTS TRU · BLUE DI INCO ETF · 301505335 · shares: $113,508,581
- APPLE INC · COM · 037833100 · shares: $89,064,966
Reported holdings
1,222 reported entries| Issuer | Class | CUSIP | Type | Shares / principal | Reported value (USD) |
|---|---|---|---|---|---|
| ISHARES TR | HDG MSCI EAFE | 46434V803 | — | 214,702 shares | $9,960,036 |
| CATERPILLAR INC | COM | 149123101 | — | 12,076 shares | $9,790,911 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST US EQUIT | 33740U539 | — | 261,261 shares | $9,723,562 |
| SCHWAB STRATEGIC TR | US LCAP GR ETF | 808524300 | — | 261,646 shares | $9,400,929 |
| PACER FDS TR | DATA & DIGI REVO | 69374H386 | — | 90,569 shares | $9,133,888 |
| HOME DEPOT INC | COM | 437076102 | — | 31,898 shares | $9,074,697 |
| SOUTHERN CO | COM | 842587107 | — | 109,376 shares | $9,066,192 |
| CISCO SYS INC | COM | 17275R102 | — | 83,795 shares | $9,018,862 |
| EATON VANCE TAX-MANAGED DIVE | COM | 27828N102 | — | 641,403 shares | $9,011,706 |
| JOHNSON & JOHNSON | COM | 478160104 | — | 33,995 shares | $8,999,951 |
| SPDR SERIES TRUST | ST STR AGGRE ETF | 78464A649 | — | 367,715 shares | $8,957,539 |
| ONDAS INC | COM NEW | 68236H204 | — | 1,220,757 shares | $8,948,149 |
| PALANTIR TECHNOLOGIES INC | CL A | 69608A108 | — | 47,342 shares | $8,855,342 |
| COHEN & STEERS ETF TRUST | REAL EST ACT ETF | 19249U104 | — | 329,139 shares | $8,788,011 |
| INVESCO EXCH TRADED FD TR II | S&P INTL MOMNT | 46138E222 | — | 142,656 shares | $8,707,705 |
| VISA INC | COM CL A | 92826C839 | — | 24,079 shares | $8,652,472 |
| MICRON TECHNOLOGY INC | COM | 595112103 | — | 8,048 shares | $8,572,373 |
| PGIM ETF TR | ACTV HY BD ETF | 69344A206 | — | 254,822 shares | $8,518,690 |
| PIMCO ETF TR | ENHAN SHRT MA AC | 72201R833 | — | 84,355 shares | $8,481,942 |
| FRANKLIN TEMPLETON ETF TR | US CORE BOND ETF | 35473P553 | — | 413,944 shares | $8,454,807 |
| FIRST TR EXCHANGE-TRADED FD | FT VEST RIS | 33738D879 | — | 300,761 shares | $8,385,205 |
| SELECT SECTOR SPDR TR | ST STR UTIL ETF | 81369Y886 | — | 211,815 shares | $8,353,985 |
| ISHARES TR | TRUST ISHARE 0-1 | 464288679 | — | 74,200 shares | $8,185,738 |
| FIRST TR EXCH TRADED FD III | LNG/SHT EQUITY | 33739P103 | — | 106,465 shares | $8,164,822 |
| SPDR SERIES TRUST | ST STR SP600 SML | 78468R853 | — | 153,265 shares | $8,101,580 |
| SEAGATE TECHNOLOGY HLDNGS PL | ORD SHS | G7997R103 | — | 8,691 shares | $8,016,285 |
| MASTERCARD INCORPORATED | CL A | 57636Q104 | — | 14,407 shares | $7,945,271 |
| NEOS ETF TRUST | NASDAQ 100 HIGH | 78433H675 | — | 142,546 shares | $7,918,407 |
| DIMENSIONAL ETF TRUST | US SMALL CAP ETF | 25434V500 | — | 102,203 shares | $7,912,543 |
| ISHARES TR | CORE MSCI EAFE | 46432F842 | — | 81,333 shares | $7,879,495 |
| INVESCO EXCH TRADED FD TR II | S&P 500 MOMNTM | 46138E339 | — | 51,875 shares | $7,863,165 |
| AMGEN INC | COM | 031162100 | — | 18,613 shares | $7,845,520 |
| VANGUARD INDEX FDS | MRNGSTR SM CP GR | 922908595 | — | 23,163 shares | $7,825,059 |
| ISHARES GOLD TRUST MICRO | SHS REPSTG UN TR | 46436F103 | — | 187,790 shares | $7,778,254 |
| SELECT SECTOR SPDR TR | ST STR DISCR ETF | 81369Y407 | — | 71,208 shares | $7,750,246 |
| SPDR INDEX SHS FDS | ST PORT MARK ETF | 78463X509 | — | 148,929 shares | $7,708,555 |
| DIMENSIONAL ETF TRUST | GLOBAL REAL EST | 25434V658 | — | 280,572 shares | $7,589,485 |
| BLACKROCK HEALTH SCIENCES TE | COM SHS | 09260E105 | — | 14,632 shares | $7,482,312 |
| SELECT SECTOR SPDR TR | ST STR INDL ETF | 81369Y704 | — | 43,173 shares | $7,209,050 |
| WISDOMTREE TR | YIELD ENHANCD US | 97717X511 | — | 173,711 shares | $7,153,401 |
| DIMENSIONAL ETF TRUST | US EQUI MARK ETF | 25434V401 | — | 85,898 shares | $7,132,092 |
| PROCTER & GAMBLE CO | COM | 742718109 | — | 49,020 shares | $7,121,657 |
| AMBARELLA INC | SHS | G037AX101 | — | 102,163 shares | $7,101,350 |
| ISHARES INC | MSCI EMRG CHN | 46434G764 | — | 71,602 shares | $7,094,365 |
| CAPITAL GROUP DIVIDEND VALUE | SHS CREAT UNIT | 14020W106 | — | 141,997 shares | $6,936,573 |
| CHEVRON CORPORATION | COM | 166764100 | — | 33,547 shares | $6,850,672 |
| COCA COLA CO | COM | 191216100 | — | 78,836 shares | $6,786,179 |
| COSTCO WHOLESALE CORPORATION | COM | 22160K105 | — | 7,432 shares | $6,765,918 |
| CLOUDFLARE INC | CL A COM | 18915M107 | — | 19,235 shares | $6,679,867 |
| AIM ETF PRODUCTS TRUST | ALLIANZIM US EQU | 00888H513 | — | 218,417 shares | $6,652,152 |
| AIM ETF PRODUCTS TRUST | ALLIANZIM EQ BUF | 00888H570 | — | 205,144 shares | $6,646,666 |
| AIM ETF PRODUCTS TRUST | ALLIANZIM US EQT | 00888H547 | — | 214,937 shares | $6,629,517 |
| FIRST TR EXCHANGE-TRADED FD | FST LOW OPPT EFT | 33739Q200 | — | 135,765 shares | $6,579,176 |
| AIM ETF PRODUCTS TRUST | ALLIANZIM US EQU | 00888H612 | — | 202,848 shares | $6,563,553 |
| VANGUARD INDEX FDS | MRNGSTR MID CAP | 922908629 | — | 83,107 shares | $6,517,283 |
| ARISTA NETWORKS INC | COM SHS | 040413205 | — | 31,938 shares | $6,502,357 |
| TEXAS INSTRS INC | COM | 882508104 | — | 22,991 shares | $6,439,466 |
| NEOS ETF TRUST | NEOS S&P 500 HI | 78433H303 | — | 120,264 shares | $6,394,412 |
| STATE STR SPDR DOW JONES IND | UT SER 1 | 78467X109 | — | 12,554 shares | $6,384,306 |
| SPDR SERIES TRUST | ST PORT HIGH ETF | 78468R606 | — | 279,818 shares | $6,321,086 |
| ISHARES TR | RUSSELL 2000 ETF | 464287655 | — | 22,684 shares | $6,303,793 |
| FIRST TR EXCHANGE-TRADED FD | MNGD FUTRS STRGY | 33739G103 | — | 120,269 shares | $6,285,260 |
| VANGUARD WHITEHALL FDS | HIGH DIV YLD | 921946406 | — | 40,019 shares | $6,210,875 |
| VANGUARD INTL EQUITY INDEX F | FTSE EMR MKT ETF | 922042858 | — | 104,637 shares | $6,206,040 |
| DIMENSIONAL ETF TRUST | US CORE EQT MKT | 25434V104 | — | 118,356 shares | $6,197,101 |
| TIDAL TRUST I | SP DWJNS SUKUK | 886364702 | — | 351,704 shares | $6,109,092 |
| FIRST TR EXCHANGE TRAD FD VI | ALT ABSLT STRG | 33740Y101 | — | 184,699 shares | $5,955,614 |
| BITWISE BITCOIN ETF TR | SHS BEN INT | 09174C104 | — | 127,955 shares | $5,804,039 |
| VANGUARD WORLD FD | INF TECH ETF | 92204A702 | — | 45,717 shares | $5,745,266 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 | — | 26,087 shares | $5,737,208 |
| FIRST TR EXCHANGE-TRADED FD | NASDAQ CYB ETF | 33734X846 | — | 55,308 shares | $5,701,699 |
| PHILIP MORRIS INTL INC | COM | 718172109 | — | 29,729 shares | $5,672,805 |
| FIDELITY COVINGTON TRUST | MSCI RL EST ETF | 316092857 | — | 207,635 shares | $5,643,508 |
| VANGUARD INDEX FDS | MRNGSTR SML CAP | 922908751 | — | 19,772 shares | $5,624,870 |
| FIRST TR EXCHANGE-TRADED FD | NASDQ CLN EDGE | 33737A108 | — | 31,599 shares | $5,596,439 |
| FIRST TR EXCHANGE TRADED FD | BUYWRIT INCM ETF | 33738R308 | — | 233,355 shares | $5,504,851 |
| FIRST TR EXCHANGE-TRADED FD | DJ INTERNT IDX | 33733E302 | — | 19,009 shares | $5,483,146 |
| FRANKLIN TEMPLETON ETF TR | FTSE JAPAN ETF | 35473P744 | — | 131,893 shares | $5,460,370 |
| ORACLE CORP | COM | 68389X105 | — | 39,285 shares | $5,393,831 |
| ISHARES TR | CORE UNIVRSL USD | 46434V613 | — | 121,669 shares | $5,364,375 |
| CROWDSTRIKE HLDGS INC | CL A | 22788C105 | — | 20,240 shares | $5,358,445 |
| ISHARES TR | CORE S&P MCP ETF | 464287507 | — | 72,168 shares | $5,192,491 |
| VERIZON COMMUNICATIONS INC | COM | 92343V104 | — | 112,140 shares | $5,143,873 |
| DIMENSIONAL ETF TRUST | INTL CORE EQT MK | 25434V203 | — | 123,950 shares | $5,135,232 |
| SELECT SECTOR SPDR TR | ST STR CARE ETF | 81369Y209 | — | 29,625 shares | $4,989,492 |
| BLACKROCK ETF TRUST | ISHA IN CTRY ETF | 09290C764 | — | 135,429 shares | $4,922,852 |
| VANGUARD INTL EQUITY INDEX F | ALLWRLD EX US | 922042775 | — | 59,270 shares | $4,917,624 |
| ISHARES TR | CORE US AGGBD ET | 464287226 | — | 51,912 shares | $4,907,735 |
| PIMCO ETF TR | ENHNCD LW DUR AC | 72201R718 | — | 51,426 shares | $4,839,991 |
| SHOPIFY INC | CL A SUB VTG SHS | 82509L107 | — | 32,629 shares | $4,838,892 |
| ISHARES TR | CORE DIV GRWTH | 46434V621 | — | 64,002 shares | $4,825,100 |
| FRANKLIN TEMPLETON ETF TR | US TREAS BD ETF | 35473P488 | — | 245,951 shares | $4,778,828 |
| BLACKROCK ETF TRUST | ISHA I IN TE ETF | 09290C780 | — | 100,652 shares | $4,749,750 |
| MCDONALDS CORP | COM | 580135101 | — | 20,388 shares | $4,708,319 |
| FIRST TR EXCHNG TRADED FD VI | INNOVATION LEAD | 33740F565 | — | 118,507 shares | $4,681,027 |
| ISHARES TR | ESG AWR MSCI USA | 46435G425 | — | 27,904 shares | $4,654,365 |
| ABRDN PRECIOUS METALS BASKET | PHYSCL PRECS MET | 003263100 | — | 24,827 shares | $4,625,254 |
| FIRST TR EXCHANGE-TRADED FD | FT VEST S&P 500 | 33739Q705 | — | 95,884 shares | $4,615,841 |
| VIKING THERAPEUTICS INC | COM | 92686J106 | — | 141,136 shares | $4,601,031 |
| VANGUARD INDEX FDS | MRNGSTR SML CP V | 922908611 | — | 19,748 shares | $4,562,386 |