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RFG Advisory, LLC
Period ended Sep 30, 2026 · Latest filing Nov 3, 2026
These quarterly holdings are delayed and may not include all assets or short positions.
Values are from the reporting date, not current prices or purchase costs.
The same security may appear in multiple rows.
Source: SEC
Reported portfolio value
Quarter-end reported holdings; not current value or investment performance.
View reported values
- Sep 30, 2026: $7,092,685,996
More quarters will appear as history becomes available.
Top holdings
Top 10 at Sep 30, 2026. Matching entries are combined; security classes and options remain separate. Shares exclude principal amounts; option shares reflect the reported underlying amount.
View top holdings values
- EXCHANGE TRADED CONCEPTS TRU · BLUE DY TOTA ETF · 301505384 · shares: $592,223,670
- EXCHANGE TRADED CONCEPTS TRU · BLUE CORE BD ETF · 301505368 · shares: $479,022,876
- EXCHANGE TRADED CONCEPTS TRU · BLUE GL EQUI ETF · 301505376 · shares: $436,530,298
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE LARGE · 301505426 · shares: $363,177,248
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE LARGE · 301505418 · shares: $302,260,499
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE LARGE · 301505392 · shares: $292,036,281
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE SHORT · 301505350 · shares: $167,226,614
- EXCHANGE TRADED CONCEPTS TRU · BLUE LONG TE ETF · 301505343 · shares: $161,009,510
- EXCHANGE TRADED CONCEPTS TRU · BLUE DI INCO ETF · 301505335 · shares: $113,508,581
- APPLE INC · COM · 037833100 · shares: $89,064,966
Reported holdings
1,222 reported entries| Issuer | Class | CUSIP | Type | Shares / principal | Reported value (USD) |
|---|---|---|---|---|---|
| DIMENSIONAL ETF TRUST | US COR EQU 2 ETF | 25434V708 | — | 102,478 shares | $4,555,167 |
| ISHARES SILVER TR | ISHARES | 46428Q109 | — | 83,299 shares | $4,540,636 |
| ISHARES TR | NATIONAL MUN ETF | 464288414 | — | 44,787 shares | $4,527,977 |
| COHEN & STEERS ETF TRUST | INFRASTRUCTURE | 19249U500 | — | 168,282 shares | $4,518,677 |
| PIMCO DYNAMIC INCOME FD | SHS | 72201Y101 | — | 321,310 shares | $4,507,978 |
| LISTED FDS TR | WAHED DOW JONES | 53656F268 | — | 122,241 shares | $4,499,363 |
| VANGUARD MUN BD FDS | TAX EXEMPT BD | 922907746 | — | 94,811 shares | $4,490,267 |
| ISHARES TR | U.S. TECH ETF | 464287721 | — | 16,877 shares | $4,470,641 |
| AIM ETF PRODUCTS TRUST | ALLIANZIM US EQT | 00888H703 | — | 97,861 shares | $4,424,648 |
| COHEN & STEERS ETF TRUST | PFD IN OP AC ETF | 19249U203 | — | 174,766 shares | $4,398,849 |
| ISHARES TR | CORE S&P US GWT | 464287671 | — | 22,635 shares | $4,385,604 |
| WELLS FARGO & CO | COM | 949746101 | — | 54,688 shares | $4,377,780 |
| NEWMONT CORP | COM | 651639106 | — | 37,888 shares | $4,370,049 |
| TAIWAN SEMICONDUCTOR MANUFAC | SPONSORED ADS | 874039100 | — | 9,560 shares | $4,361,046 |
| COREWEAVE INC | COM CL A | 21873S108 | — | 49,731 shares | $4,332,565 |
| SCHWAB STRATEGIC TR | US LCAP VA ETF | 808524409 | — | 129,966 shares | $4,329,178 |
| RTX CORPORATION | COM | 75513E101 | — | 23,189 shares | $4,305,110 |
| VANGUARD SCOTTSDALE FDS | VNG RUS1000GRW | 92206C680 | — | 33,314 shares | $4,295,137 |
| FIRST TR EXCHANGE TRADED FD | NASDAQ BUYWRITE | 33738R407 | — | 189,404 shares | $4,197,194 |
| J P MORGAN EXCHANGE TRADED F | EQUITY PREMIUM | 46641Q332 | — | 74,146 shares | $4,168,496 |
| SCHWAB STRATEGIC TR | US MID-CAP ETF | 808524508 | — | 120,729 shares | $4,107,208 |
| PIMCO ETF TR | MUNI INCOME OPP | 72201R635 | — | 96,201 shares | $4,097,190 |
| ISHARES TR | MSCI USA QLT FCT | 46432F339 | — | 18,266 shares | $4,059,504 |
| SP FUNDS TRUST | S&P WORLD EX US | 84612A200 | — | 121,075 shares | $4,056,018 |
| ISHARES TR | U.S. INSRNCE ETF | 464288786 | — | 29,915 shares | $4,055,614 |
| ISHARES TR | 10-20 YR TRS ETF | 464288653 | — | 43,440 shares | $4,003,819 |
| ASML HLDG NV | N Y REGISTRY SHS | N07059210 | — | 2,201 shares | $3,988,094 |
| J P MORGAN EXCHANGE TRADED F | NASDAQ EQT PREM | 46654Q203 | — | 64,921 shares | $3,977,084 |
| TEMPUS AI INC | CL A | 88023B103 | — | 48,359 shares | $3,960,592 |
| PARKER-HANNIFIN CORP | COM | 701094104 | — | 4,138 shares | $3,953,283 |
| VANGUARD MALVERN FDS | STRM INFPROIDX | 922020805 | — | 80,161 shares | $3,945,534 |
| ISHARES TR | RUS TP200 GR ETF | 464289438 | — | 13,351 shares | $3,937,412 |
| ISHARES TR | CORE S&P TTL STK | 464287150 | — | 23,660 shares | $3,934,178 |
| J P MORGAN EXCHANGE TRADED F | INCOME ETF | 46641Q159 | — | 86,857 shares | $3,898,994 |
| FIRST TR EXCHANGE-TRADED FD | LTD DUR INVT ETF | 33738D804 | — | 209,367 shares | $3,848,169 |
| SPDR SERIES TRUST | ST SHO TREAS ETF | 78468R101 | — | 133,943 shares | $3,840,158 |
| QUALCOMM INC | COM | 747525103 | — | 20,714 shares | $3,812,253 |
| UNIFIED SER TR | ONEASCENT LARGE | 90470L527 | — | 92,513 shares | $3,805,060 |
| ISHARES TR | IBOXX INV CP ETF | 464287242 | — | 37,075 shares | $3,788,346 |
| NEOS ETF TRUST | REAL EST HIG ETF | 78433H618 | — | 83,309 shares | $3,766,413 |
| SOFI TECHNOLOGIES INC | COM | 83406F102 | — | 237,768 shares | $3,737,713 |
| SERVICENOW INC | COM | 81762P102 | — | 27,845 shares | $3,731,530 |
| VANECK ETF TRUST | SEMICONDUCTR ETF | 92189F676 | — | 6,124 shares | $3,729,367 |
| DIMENSIONAL ETF TRUST | SHOR DUR FIX ETF | 25434V864 | — | 80,170 shares | $3,725,674 |
| LAM RESEARCH CORP | COM NEW | 512807306 | — | 11,184 shares | $3,673,942 |
| NEXTERA ENERGY INC | COM | 65339F101 | — | 48,149 shares | $3,646,782 |
| FIRST TR EXCHANGE-TRADED FD | SHS | 33734H106 | — | 77,491 shares | $3,635,112 |
| ISHARES TR | MSCI USA MMENTM | 46432F396 | — | 11,367 shares | $3,607,307 |
| VANGUARD SCOTTSDALE FDS | VNG RUS1000VAL | 92206C714 | — | 33,054 shares | $3,592,956 |
| ISHARES TR | US TREAS BD ETF | 46429B267 | — | 162,608 shares | $3,556,235 |
| VANGUARD STAR FDS | VG TL INTL STK F | 921909768 | — | 41,471 shares | $3,523,400 |
| PIMCO ETF TR | INTER MUN BD ACT | 72201R866 | — | 70,771 shares | $3,516,592 |
| ISHARES TR | MSCI INTL QUALTY | 46434V456 | — | 70,898 shares | $3,507,343 |
| FIRST TR EXCHNG TRADED FD VI | ACTV FCTR LGCP | 33740F821 | — | 79,390 shares | $3,505,088 |
| ISHARES TR | SHRT NAT MUN ETF | 464288158 | — | 33,281 shares | $3,479,237 |
| SAMSARA INC | COM CL A | 79589L106 | — | 89,960 shares | $3,430,157 |
| UNIFIED SER TR | ONEASCENT INTL | 90470L444 | — | 71,520 shares | $3,417,941 |
| ALTRIA GROUP INC | COM | 02209S103 | — | 50,685 shares | $3,413,095 |
| FIRSTCASH HOLDINGS INC | COM | 33768G107 | — | 16,083 shares | $3,397,109 |
| J P MORGAN EXCHANGE TRADED F | HEDG EQU LAD ETF | 46654Q724 | — | 49,111 shares | $3,396,984 |
| INVESCO EXCHANGE TRADED FD T | S&P SMLCP MOMENT | 46137V498 | — | 41,464 shares | $3,382,646 |
| ISHARES GOLD TR | ISHARES NEW | 464285204 | — | 43,129 shares | $3,368,375 |
| CAPITAL GROUP CORE BALANCED | SHS | 14021D107 | — | 91,151 shares | $3,349,815 |
| FIRST TR EXCHANGE-TRADED FD | CORE INVESTMENT | 33738D788 | — | 168,336 shares | $3,322,957 |
| UNITEDHEALTH GROUP INC | COM | 91324P102 | — | 9,003 shares | $3,304,845 |
| ISHARES TR | PFD AND INCM SEC | 464288687 | — | 109,754 shares | $3,237,735 |
| AMERICAN EXPRESS CO | COM | 025816109 | — | 10,563 shares | $3,212,149 |
| ISHARES TR | CRE U S REIT ETF | 464288521 | — | 52,090 shares | $3,207,699 |
| WISDOMTREE TR | US QTLY DIV GRT | 97717X669 | — | 32,783 shares | $3,187,790 |
| VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 921908844 | — | 13,583 shares | $3,169,076 |
| SNAP ON INC | COM | 833034101 | — | 8,716 shares | $3,166,973 |
| SPDR SERIES TRUST | ST BLOO HIGH ETF | 78468R622 | — | 34,144 shares | $3,166,887 |
| ISHARES TR | S&P 500 GRWT ETF | 464287309 | — | 22,229 shares | $3,162,238 |
| INNOVATOR ETFS TRUST | DEFINED WLT SHLD | 45783Y855 | — | 90,378 shares | $3,158,701 |
| DIMENSIONAL ETF TRUST | US TARGETED VLU | 25434V609 | — | 47,465 shares | $3,153,564 |
| DIMENSIONAL ETF TRUST | EMGR CRE EQT MNG | 25434V302 | — | 79,745 shares | $3,134,791 |
| SPDR SERIES TRUST | ST STR SP400GRW | 78464A821 | — | 29,976 shares | $3,133,393 |
| VANGUARD CHARLOTTE FDS | TOTAL INT BD ETF | 92203J407 | — | 66,720 shares | $3,127,148 |
| NEOS ETF TRUST | NASDAQ 100 HDGD | 78433H576 | — | 55,790 shares | $3,098,495 |
| KAYNE ANDERSON ENERGY INFRST | COM | 486606106 | — | 227,093 shares | $3,088,463 |
| ISHARES TR | RUS 1000 VAL ETF | 464287598 | — | 12,448 shares | $3,086,229 |
| FRANKLIN TEMPLETON ETF TR | SYSTMTC STYL PRE | 35473P546 | — | 107,732 shares | $3,081,135 |
| WISDOMTREE TR | US QUALITY GROW | 97717Y477 | — | 44,385 shares | $3,048,368 |
| J P MORGAN EXCHANGE TRADED F | MORTGAGE BACKED | 46654Q575 | — | 62,958 shares | $3,043,390 |
| FIRST TR EXCHANGE TRADED FD | RBA INDL ETF | 33738R704 | — | 29,457 shares | $3,041,111 |
| SCHWAB STRATEGIC TR | US DIVIDEND EQ | 808524797 | — | 93,296 shares | $3,034,920 |
| CITIGROUP INC | COM NEW | 172967424 | — | 23,307 shares | $3,017,731 |
| FIDELITY COVINGTON TRUST | MSCI INFO TECH I | 316092808 | — | 9,980 shares | $2,994,564 |
| ADOBE INC | COM | 00724F101 | — | 12,443 shares | $2,985,573 |
| SELECT SECTOR SPDR TR | ST STR ENERG ETF | 81369Y506 | — | 48,326 shares | $2,972,037 |
| BLACKROCK SCIENCE & TECHNOLO | SHS BEN INT | 09260K101 | — | 100,261 shares | $2,949,691 |
| UNIFIED SER TR | ONEA CORE BD ETF | 90470L519 | — | 136,148 shares | $2,945,448 |
| MERCK & CO INC | COM | 58933Y105 | — | 20,172 shares | $2,931,159 |
| FIRST TR EXCHNG TRADED FD VI | SMITH OPPORT FXD | 33740F805 | — | 70,995 shares | $2,929,960 |
| ISHARES TR | 1 3 YR TREAS BD | 464287457 | — | 36,048 shares | $2,927,108 |
| J P MORGAN EXCHANGE TRADED F | MUNICIPAL ETF | 46641Q647 | — | 60,945 shares | $2,899,763 |
| VANGUARD SCOTTSDALE FDS | INTER TERM TREAS | 92206C706 | — | 50,807 shares | $2,878,726 |
| FIDELITY COVINGTON TRUST | MSCI HLTH CARE I | 316092600 | — | 35,096 shares | $2,867,313 |
| DIMENSIONAL ETF TRUST | INTL HIGH PROFIT | 25434V765 | — | 84,962 shares | $2,862,358 |
| NEOS ETF TRUST | ENHANCED INCOME | 78433H584 | — | 59,142 shares | $2,849,137 |