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First Heartland Consultants, Inc.
Period ended Sep 30, 2026 · Latest filing Oct 8, 2026
These quarterly holdings are delayed and may not include all assets or short positions.
Values are from the reporting date, not current prices or purchase costs.
The same security may appear in multiple rows.
Source: SEC
Reported portfolio value
Quarter-end reported holdings; not current value or investment performance.
View reported values
- Sep 30, 2026: $1,504,021,776
More quarters will appear as history becomes available.
Top holdings
Top 10 at Sep 30, 2026. Matching entries are combined; security classes and options remain separate. Shares exclude principal amounts; option shares reflect the reported underlying amount.
View top holdings values
- SPDR SERIES TRUST · PORTFOLIO LR ETF · 78464A854 · shares: $62,977,361
- ETF SER SOLUTIONS · APTUS COLLARED · 26922A222 · shares: $55,676,776
- INVESCO QQQ TR · UNIT SER 1 · 46090E103 · shares: $49,295,889
- FIRST TR EXCHANGE TRADED FD · RISNG DIVD ACHIV · 33738R506 · shares: $39,964,080
- SPDR INDEX SHS FDS · PORTFOLIO DEVLPD · 78463X889 · shares: $38,650,950
- SPDR SERIES TRUST · PRTFLO S&P500 GW · 78464A409 · shares: $32,600,991
- SPDR S&P 500 ETF TR · UNIT SER 1 S&P · 78462F103 · shares: $31,186,852
- ETF SER SOLUTIONS · APTUS DEFINED · 26922A388 · shares: $30,303,514
- SPDR SER TR · PRTFLO S&P500 VL · 78464A508 · shares: $29,360,866
- EA SERIES TRUST · FREEDOOM 100 EM · 02072L607 · shares: $22,335,255
Reported holdings
593 reported entries| Issuer | Class | CUSIP | Type | Shares / principal | Reported value (USD) |
|---|---|---|---|---|---|
| SPDR SERIES TRUST | PORTFOLIO LR ETF | 78464A854 | — | 701,619 shares | $62,977,361 |
| ETF SER SOLUTIONS | APTUS COLLARED | 26922A222 | — | 1,186,632 shares | $55,676,776 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 | — | 66,637 shares | $49,295,889 |
| FIRST TR EXCHANGE TRADED FD | RISNG DIVD ACHIV | 33738R506 | — | 510,462 shares | $39,964,080 |
| SPDR INDEX SHS FDS | PORTFOLIO DEVLPD | 78463X889 | — | 769,786 shares | $38,650,950 |
| SPDR SERIES TRUST | PRTFLO S&P500 GW | 78464A409 | — | 264,876 shares | $32,600,991 |
| SPDR S&P 500 ETF TR | UNIT SER 1 S&P | 78462F103 | — | 40,894 shares | $31,186,852 |
| ETF SER SOLUTIONS | APTUS DEFINED | 26922A388 | — | 1,115,330 shares | $30,303,514 |
| SPDR SER TR | PRTFLO S&P500 VL | 78464A508 | — | 480,302 shares | $29,360,866 |
| EA SERIES TRUST | FREEDOOM 100 EM | 02072L607 | — | 319,257 shares | $22,335,255 |
| ISHARES | S&P 500 GRWT ETF | 464287309 | — | 138,011 shares | $19,633,506 |
| VANGUARD BD INDEX FD INC | SHORT TRM BOND | 921937827 | — | 256,380 shares | $19,587,456 |
| ISHARES TR | RUSSELL 2000 ETF | 464287655 | — | 65,911 shares | $18,316,143 |
| VANGUARD INDEX FDS | S&P 500 ETF SHS | 922908363 | — | 25,838 shares | $18,108,584 |
| VANGUARD INDEX FDS | GROWTH ETF | 922908736 | — | 195,174 shares | $17,587,112 |
| TIDAL ETF TR | FUNDSTRAT GRANNY | 886364231 | — | 628,342 shares | $17,486,758 |
| ISHARES TR | MSCI EMG MKT ETF | 464287234 | — | 256,260 shares | $17,115,595 |
| NVIDIA CORP | COM | 67066G104 | — | 73,844 shares | $16,864,492 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 | — | 44,805 shares | $16,767,666 |
| FIRST TR EXCHANGE-TRADED FD | CORE INVESTMENT | 33738D788 | — | 830,038 shares | $16,384,951 |
| APPLE INC | COM | 037833100 | — | 48,857 shares | $16,270,537 |
| FIRST TR EXCHNG TRADED FD VI | TCW UNCONSTRAI | 33740F888 | — | 646,312 shares | $15,346,680 |
| VANGUARD INDEX FDS | VALUE ETF | 922908744 | — | 67,572 shares | $14,601,000 |
| ETF SER SOLUTIONS | OPUS SML CP VL | 26922A446 | — | 348,469 shares | $13,653,031 |
| ISHARES TR | MSCI USA MOMENTUM FACTOR ETF | 46432F396 | — | 42,697 shares | $13,549,518 |
| VANGUARD TAX MANAGED INTL FD | FTSE DEV MKT ETF | 921943858 | — | 188,796 shares | $13,330,878 |
| FIDELITY BLUE CHIP GROWTH | ETF | 316092352 | — | 203,733 shares | $12,877,963 |
| PGIM ETF TR | TOTAL RETURN BON | 69344A800 | — | 324,767 shares | $12,808,810 |
| AMAZON COM INC | COM | 023135106 | — | 47,226 shares | $11,766,332 |
| ISHARES | CORE S&P500 ETF | 464287200 | — | 15,353 shares | $11,758,186 |
| FIRST TR EXCHANGE TRADED FD | NASDQ CLN EDGE | 33737A108 | — | 64,783 shares | $11,473,765 |
| SPDR DOW JONES INDL AVERAGE | UT SER 1 | 78467X109 | — | 21,843 shares | $11,108,161 |
| PRINCIPAL EXCHANGE TRADED FD | PRIN U S SMALL | 74255Y607 | — | 156,599 shares | $10,449,798 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST NAS | 33740U836 | — | 281,441 shares | $10,286,669 |
| ISHARES TR | 1 3 YR TREAS BD | 464287457 | — | 126,337 shares | $10,258,564 |
| VANGUARD STAR FD | VG TL INTL STK F | 921909768 | — | 119,473 shares | $10,150,428 |
| FIDELITY COVINGTON TRUST | ENHANCED SMALL | 31609A206 | — | 219,296 shares | $9,857,355 |
| BLACKROCK ETF TRUST | US EQT FACTOR | 09290C103 | — | 139,404 shares | $9,655,119 |
| VANGUARD BD INDEX | INTERNATIONAL BOND ETF | 92203J407 | — | 202,683 shares | $9,499,744 |
| INVESCO EXCH TRADED FD TR II | NASDAQ 100 ETF | 46138G649 | — | 31,092 shares | $9,471,807 |
| FRANKLIN TEMPLETON ETF TR | US TREASURY BOND | 35473P488 | — | 467,265 shares | $9,078,959 |
| FIRST TR EXCHANGE TRADED FD | MID CAP RISING DIV | 33741X102 | — | 214,874 shares | $8,719,598 |
| TIDAL TRUST III | FUNDSTRAT GRANNY | 45259A258 | — | 289,795 shares | $8,531,565 |
| FIRST TR EXCHANGE TRADED FD I | MANAGD MUN ETF | 33739N108 | — | 177,140 shares | $8,477,920 |
| MICROSOFT CORP | COM | 594918104 | — | 16,272 shares | $8,346,103 |
| CAPITAL GROUP DIVIDEND VALUE | ETF | 14020W106 | — | 168,033 shares | $8,208,436 |
| PACER FDS TR | US CASH COWS 100 ETF | 69374H881 | — | 119,526 shares | $7,979,559 |
| VANGUARD BD INDEX FD INC | TOTAL BND MRKT | 921937835 | — | 109,389 shares | $7,673,662 |
| FIRST TR EXCHANGE-TRADED FD | STRUCTURED CR IN | 33738D770 | — | 368,131 shares | $7,336,851 |
| ISHARES TR | U.S. TECH ETF | 464287721 | — | 27,157 shares | $7,193,945 |
| FIRST TR EXCHANGE TRAD FD VI | FT VEST NASDAQ 1 | 33740F284 | — | 279,026 shares | $7,123,032 |
| VANGUARD BD INDEX FD INC | INTERMED TERM | 921937819 | — | 97,599 shares | $7,111,028 |
| ISHARES TR | CORE S&P TTL STK | 464287150 | — | 42,552 shares | $7,075,626 |
| INVESCO EXCH TRADED FD TR II | S&P 500 MOMNTM | 46138E339 | — | 46,578 shares | $7,060,218 |
| RBB FD INC | US TREAS 3 MNTH | 74933W452 | — | 141,102 shares | $7,033,962 |
| SELECT SECTOR SPDR TR | TECHNOLOGY | 81369Y803 | — | 35,590 shares | $6,966,738 |
| ISHARES | MSCI EQUAL WEITE | 464286681 | — | 61,392 shares | $6,835,428 |
| INVESCO EXCH TRADED FD TR II | S&P EMRNG MKTS | 46138E297 | — | 240,735 shares | $6,730,938 |
| ISHARES TR | CORE RUSSELL GRW | 464287671 | — | 34,215 shares | $6,629,153 |
| INNOVATOR ETFS TRUST | US SMALL CAP PWR | 45783Y137 | — | 223,590 shares | $6,334,305 |
| FIDELITY COVINGTON TRUST | ENHANCED MID | 31609A503 | — | 153,547 shares | $6,200,228 |
| ISHARES TR | SP SMCP600VL ETF | 464287879 | — | 47,748 shares | $6,116,563 |
| ISHARES | S&P 500 VAL ETF | 464287408 | — | 26,432 shares | $6,033,897 |
| ISHARES TR | TOTAL USD BOND MARKET ETF | 46434V613 | — | 136,140 shares | $6,002,418 |
| CAPITAL GROUP CORE BALANCED | SHS | 14021D107 | — | 160,324 shares | $5,891,908 |
| VANGUARD INDEX FDS | SMALL CP ETF | 922908751 | — | 19,645 shares | $5,588,744 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST NAS | 33740F649 | — | 151,225 shares | $5,580,203 |
| VANGUARD WHITEHALL FDS | EM MK GOV BD ETF | 921946885 | — | 84,627 shares | $5,342,530 |
| SCHWAB STRATEGIC TR | US DIVIDEND EQ | 808524797 | — | 159,936 shares | $5,202,705 |
| ISHARES TR | S&P SML 600 GWT | 464287887 | — | 32,139 shares | $5,152,855 |
| VANGUARD SPECIALIZED PORTFOL | DIV APP ETF | 921908844 | — | 22,054 shares | $5,135,468 |
| LILLY ELI & CO | COM | 532457108 | — | 4,349 shares | $5,032,182 |
| SCHWAB STRATEGIC TR | US TIPS ETF | 808524870 | — | 192,566 shares | $4,839,184 |
| WAL-MART STORES INC | COM | 931142103 | — | 45,719 shares | $4,751,086 |
| VANGUARD | EMERGINE MARKETS ETF | 922042858 | — | 77,097 shares | $4,572,596 |
| FIRST TR EXCHNG TRADED FD VI | CBOE VEST US EQ | 33740F755 | — | 118,220 shares | $4,429,687 |
| ISHARES | RUSSELL 3000 | 464287689 | — | 10,097 shares | $4,358,549 |
| ISHARES TR | DOW JONES US ETF | 464287846 | — | 23,274 shares | $4,315,006 |
| VANGUARD INTL EQUITY INDEX F | ALLWRLD EX US | 922042775 | — | 51,209 shares | $4,248,847 |
| VANGUARD MUN BD FD INC | TAX EXEMPT BD | 922907746 | — | 89,244 shares | $4,226,606 |
| UNIFIED SER TR | ONEASCENT CORE P | 90470L519 | — | 189,969 shares | $4,109,828 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 | — | 7,786 shares | $3,877,080 |
| ISHARES TR | USA MIN VOL ETF | 46429B697 | — | 39,196 shares | $3,819,241 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST US EQT | 33740F516 | — | 81,621 shares | $3,762,606 |
| ALPHABET INC | CAP STK CL C | 02079K107 | — | 10,831 shares | $3,690,676 |
| VANGUARD | MBS ETF | 92206C771 | — | 82,146 shares | $3,648,086 |
| FIDELITY WISE ORIGIN BITCOIN | SHS | 315948109 | — | 49,992 shares | $3,631,419 |
| VANGUARD BD INDEX FDS | LONG TERM BOND | 921937793 | — | 57,583 shares | $3,612,170 |
| INNOVATOR ETFS TRUST | DEFINED WLT SHLD | 45783Y855 | — | 103,085 shares | $3,602,821 |
| CATERPILLAR INC DEL | COM | 149123101 | — | 4,396 shares | $3,563,989 |
| BNY MELLON ETF TRUST | CORE BOND ETF | 09661T602 | — | 88,747 shares | $3,555,918 |
| TIMOTHY PLAN | US LRGMD CP CORE | 887432359 | — | 72,773 shares | $3,520,750 |
| SPDR INDEX SHS FDS | S&P EM MKT DIV | 78463X533 | — | 86,724 shares | $3,482,829 |
| NEW YORK LIFE INVESTMENTS ET | NYLI MERGER ARBI | 45409B800 | — | 94,215 shares | $3,469,938 |
| VANECK ETF TRUST | SEMICONDUCTR ETF | 92189F676 | — | 5,684 shares | $3,461,273 |
| ISHARES TR | 0-3 MNTH TREASRY | 46436E718 | — | 34,355 shares | $3,458,816 |
| VANECK ETF TRUST | IG FLOATING RATE | 92189F486 | — | 134,860 shares | $3,451,064 |
| VANGUARD WORLD FD | MEGA GRWTH IND | 921910816 | — | 36,630 shares | $3,393,770 |
| ALPHABET INC | CAP STK CL A | 02079K305 | — | 9,797 shares | $3,370,825 |
| FIRST TR EXCHANGE-TRADED FD | RBA INDL ETF | 33738R704 | — | 31,897 shares | $3,293,055 |