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First Heartland Consultants, Inc.
Period ended Sep 30, 2026 · Latest filing Oct 8, 2026
These quarterly holdings are delayed and may not include all assets or short positions.
Values are from the reporting date, not current prices or purchase costs.
The same security may appear in multiple rows.
Source: SEC
Reported portfolio value
Quarter-end reported holdings; not current value or investment performance.
View reported values
- Sep 30, 2026: $1,504,021,776
More quarters will appear as history becomes available.
Top holdings
Top 10 at Sep 30, 2026. Matching entries are combined; security classes and options remain separate. Shares exclude principal amounts; option shares reflect the reported underlying amount.
View top holdings values
- SPDR SERIES TRUST · PORTFOLIO LR ETF · 78464A854 · shares: $62,977,361
- ETF SER SOLUTIONS · APTUS COLLARED · 26922A222 · shares: $55,676,776
- INVESCO QQQ TR · UNIT SER 1 · 46090E103 · shares: $49,295,889
- FIRST TR EXCHANGE TRADED FD · RISNG DIVD ACHIV · 33738R506 · shares: $39,964,080
- SPDR INDEX SHS FDS · PORTFOLIO DEVLPD · 78463X889 · shares: $38,650,950
- SPDR SERIES TRUST · PRTFLO S&P500 GW · 78464A409 · shares: $32,600,991
- SPDR S&P 500 ETF TR · UNIT SER 1 S&P · 78462F103 · shares: $31,186,852
- ETF SER SOLUTIONS · APTUS DEFINED · 26922A388 · shares: $30,303,514
- SPDR SER TR · PRTFLO S&P500 VL · 78464A508 · shares: $29,360,866
- EA SERIES TRUST · FREEDOOM 100 EM · 02072L607 · shares: $22,335,255
Reported holdings
593 reported entries| Issuer | Class | CUSIP | Type | Shares / principal | Reported value (USD) |
|---|---|---|---|---|---|
| SPDR SER TR | BBG CONV SEC ETF | 78464A359 | — | 3,794 shares | $383,877 |
| FIRST TR EXCHANGE TRADED FD | DJ INTERNT IDX | 33733E302 | — | 1,319 shares | $380,466 |
| CSX CORP | COM | 126408103 | — | 8,102 shares | $376,824 |
| VANGUARD SCOTTSDALE FDS | LG-TERM COR BD | 92206C813 | — | 5,488 shares | $375,928 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST U.S. EQT | 33740F441 | — | 8,513 shares | $373,858 |
| ISHARES TR | MRNGSTR LG-CP GR | 464287119 | — | 3,162 shares | $369,821 |
| AB ACTIVE ETFS INC | SHORT DURATION H | 00039J830 | — | 10,587 shares | $369,812 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST U.S. | 33740U406 | — | 7,527 shares | $365,744 |
| TRUST FOR PROOFESSIONAL MANAG | MAIRS & PWR MINN | 89834G836 | — | 17,690 shares | $365,645 |
| GOLDMAN SACHS PHYSICAL GOLD | UNIT | 38150K103 | — | 8,853 shares | $362,619 |
| FIRST TR EXCHNG TRADED FD VI | CBOE VEST US EQT | 33740F698 | — | 7,068 shares | $361,811 |
| INVESCO EXCHANGE TRADED FD TR | S&P500 HDL VOL | 46138E362 | — | 7,495 shares | $361,096 |
| ISHARES | SELECT DIVIDEND ETF | 464287168 | — | 2,374 shares | $361,014 |
| QUALCOMM INC | COM | 747525103 | — | 1,958 shares | $360,350 |
| TARGET CORP | COM | 87612E106 | — | 2,299 shares | $360,230 |
| EATON VANCE TAX-MANAGED GLOB | COM | 27829F108 | — | 38,272 shares | $360,138 |
| AIM ETF PRODUCTS TRUST | US LRGCP B20 APR | 00888H208 | — | 9,507 shares | $359,964 |
| CITIGROUP INC | COM NEW | 172967424 | — | 2,779 shares | $359,814 |
| FIRST TR EXCHANGE-TRADED FD | TECH ALPHADEX | 33734X176 | — | 1,175 shares | $359,675 |
| SPDR INDEX SHS FDS | S&P NORTH AMER | 78463X152 | — | 4,287 shares | $359,122 |
| TYSON FOODS INC | CL A | 902494103 | — | 7,096 shares | $358,561 |
| CAPITAL GRP FIXED INCM ETF T | US MULTI-SECTOR | 14020Y300 | — | 13,660 shares | $358,304 |
| AIM ETF PRODUCTS TRUST | ALLIANZIM US EQU | 00888H505 | — | 8,485 shares | $356,455 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST INTE | 33740F656 | — | 12,763 shares | $355,450 |
| INNOVATOR ETFS TRUST | US EQTY ULTRA B | 45782C532 | — | 8,287 shares | $354,870 |
| J P MORGAN EXCHANGE TRADED F | NASDAQ EQT PREM | 46654Q203 | — | 5,746 shares | $351,978 |
| SELECT SECTOR SPDR TR | STATE STREET ENE | 81369Y506 | — | 5,723 shares | $351,949 |
| CAPITAL GRP FIXED INCM ETF T | SHORT DURATION M | 14020Y607 | — | 13,660 shares | $351,203 |
| ISHARES TR | GENOMICS IMMUN | 46435U192 | — | 8,224 shares | $348,041 |
| FIRST TR EXCHANGE TRADED FD | NASD TECH DIV | 33738R118 | — | 3,066 shares | $345,888 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST US EQT | 33740F763 | — | 5,507 shares | $344,714 |
| SHOPIFY INC | COM | 82509L107 | — | 2,322 shares | $344,353 |
| VANGUARD ADMIRAL FDS INC | 500 GRTH IDX F | 921932505 | — | 4,027 shares | $344,222 |
| FIRST TR EXCHANGE TRADED FD | CBOE VEST ES EQUITY DEEP BUFFER ETF JUNE | 33740F714 | — | 6,874 shares | $344,181 |
| SPDR SERIES TRUST | S&P DIVID ETF | 78464A763 | — | 2,339 shares | $342,668 |
| STYKER CORP | COM | 863667101 | — | 1,239 shares | $341,208 |
| GLOBAL X FDS | RUSSELL 2000 ETF | 37954Y459 | — | 22,026 shares | $340,747 |
| PGIM ROCK ETF TR | S&P 500 BUFFER | 69420N205 | — | 10,307 shares | $340,428 |
| ALLIANCE US LARGE CAP BUFFER 10 MAY | ETF | 00888H760 | — | 8,506 shares | $339,403 |
| NORTHERN LTS FD TR IV | INSPIRE 100 ETF | 66538H534 | — | 6,273 shares | $339,102 |
| STATE STR SPDR S&P MIDCAP 40 | UTSER1 S&PDCRP | 78467Y107 | — | 516 shares | $338,862 |
| UNITEDHEALTH GROUP INC | COM | 91324P102 | — | 920 shares | $337,764 |
| TCW ETF TRUST | TRANSFORM SYSTEM | 29287L205 | — | 3,206 shares | $337,251 |
| DIREXION SHS ETF TR | NAS100 EQL WGT | 25459Y207 | — | 2,800 shares | $336,243 |
| SPDR SER TR | S&P INS ETF | 78464A789 | — | 5,737 shares | $335,587 |
| VICTORY PORTFOLIOS II | CEMP US EQ INCOM | 92647N824 | — | 4,680 shares | $334,886 |
| UNITED PARCEL SERVICE INC | CL B | 911312106 | — | 3,572 shares | $333,780 |
| AIM ETF PRODUCTS TRUST | ALLIANZIM US EQT | 00888H778 | — | 8,977 shares | $331,065 |
| INNOVATOR ETFS TRUST | EQUITY DEFIN 1YR | 45784N700 | — | 11,722 shares | $329,623 |
| FAIR ISAAC CORP | COM | 303250104 | — | 555 shares | $328,821 |
| PHILLIPS EDISON & COMPANY INC | COM | 71844V201 | — | 8,779 shares | $327,809 |
| ISHARES TR | PFD AND INCM SEC | 464288687 | — | 11,106 shares | $327,615 |
| DELL TECHNOLOGIES INC | CL C | 24703L202 | — | 608 shares | $327,074 |
| INNOVATOR ETFS TRUST | US EQTY PWR BUF | 45782C383 | — | 6,670 shares | $326,556 |
| VANECK ETF TRUST | CLO ETF | 92189H748 | — | 6,106 shares | $323,435 |
| SPDR SERIES TRUST | PORTFOLIO TL STK | 78464A805 | — | 3,492 shares | $321,480 |
| AIM ETF PRODUCTS TRUST | ALLIANZIM US EQT | 00888H661 | — | 9,310 shares | $321,308 |
| FIRST TR EXCHANGE TRAD FD VI | FT VEST NASD 100 | 33740F219 | — | 12,293 shares | $320,644 |
| CROWDSTRIKE HLDGS INC | CL A | 22788C105 | — | 1,211 shares | $320,612 |
| ANGEL OAK FUNDS TRUST | INCOME ETF | 03463K760 | — | 15,929 shares | $320,491 |
| FIRST TR EXCHANGE TRADED FD | NASDQ SEMCNDTR | 33738R811 | — | 1,265 shares | $320,249 |
| AMERICAN HEALTHCARE REIT INC | COM SHS | 398182303 | — | 6,196 shares | $317,606 |
| ALPS ETF TR | SECTR DIV DOGS | 00162Q858 | — | 4,655 shares | $317,518 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST US EQT | 33740F458 | — | 7,450 shares | $317,196 |
| FORD MOTOR CO DEL | COM PAR $0.01 | 345370860 | — | 26,177 shares | $315,694 |
| SELECT SECTOR SPDR TR | SBI INT-FINL | 81369Y605 | — | 5,873 shares | $313,618 |
| ISHARES TR | CORE MSCI TOTAL | 46432F834 | — | 3,292 shares | $312,707 |
| FIRST TR EXCHANGE-TRADED FD | MATERIALS ALPH | 33734X168 | — | 4,004 shares | $309,429 |
| GLOBAL X FDS | ARTIFICIAL ETF | 37954Y632 | — | 4,732 shares | $308,316 |
| ENTERGY CORP NEW | COM | 29364G103 | — | 3,098 shares | $307,507 |
| NUCOR CORP | COM | 670346105 | — | 1,313 shares | $306,914 |
| AIM ETF PRODUCTS TRUST | ALLIANZIM US LGR | 00888H729 | — | 7,829 shares | $306,505 |
| PROSHARES TR | PSHS ULT S&P 500 | 74347R107 | — | 4,418 shares | $306,300 |
| ABBOTT LABORATORIES | COM | 002824100 | — | 3,079 shares | $304,247 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST US EQT | 33740F730 | — | 6,344 shares | $304,208 |
| CAPITAL GROUP CORE EQUITY | ETF | 14020V108 | — | 6,809 shares | $302,984 |
| ILLINOIS TOOL WKS INC | COM | 452308109 | — | 1,174 shares | $302,047 |
| VANGUARD ADMIRAL FDS INC | 500 VAL IDX FD | 921932703 | — | 1,363 shares | $300,323 |
| ISHARES TR | RUSEL 2500 ETF | 46435G268 | — | 3,504 shares | $299,650 |
| NORFOLK SOUTHN CORP | COM | 655844108 | — | 967 shares | $298,803 |
| INVESCO EXCHANGE TRADED FD T | S&P500 EQL ENR | 46137V365 | — | 2,769 shares | $297,505 |
| VANGUARD INDEX FDS | REIT ETF | 922908553 | — | 3,314 shares | $297,019 |
| PIMCO ETF TR | ENHANCD SHORT | 72201R643 | — | 2,999 shares | $295,687 |
| NEXTERA ENERGY INC | COM | 65339F101 | — | 3,895 shares | $294,991 |
| VANGUARD INDEX FDS | MID CAP ETF | 922908629 | — | 3,752 shares | $294,232 |
| ISHARES TR | S&P MC 400VL ETF | 464287705 | — | 2,135 shares | $294,011 |
| INVESCO EXCHANGE TRADED FD T | S&P 500 EQL MAT | 46137V316 | — | 7,876 shares | $292,751 |
| INVESCO EXCH TRADED FD TR II | SR LN ETF | 46138G508 | — | 14,297 shares | $292,089 |
| TRANSDIGM GROUP INC | COM | 893641100 | — | 270 shares | $291,864 |
| INVESCO EXCHANGE TRADED FD T | RUSSEL 200 GWT | 46137V431 | — | 2,453 shares | $291,465 |
| ROYAL BK CDA | COM | 780087102 | — | 1,483 shares | $291,448 |
| INVESCO EXCH TRADED FD TR II | S&P500 LOW VOL | 46138E354 | — | 4,098 shares | $288,977 |
| ALIBABA GROUP HLDG LTD | SPONSORED ADS | 01609W102 | — | 2,677 shares | $287,871 |
| ISHARES | MIN VOL GBL ETF | 464286525 | — | 2,340 shares | $287,188 |
| VANGUARD SCOTTSDALE FDS | SHRT TRM CORP BD | 92206C409 | — | 3,692 shares | $285,194 |
| INNOVATOR ETFS TRUST | US EQTY PWR BUF | 45782C797 | — | 5,944 shares | $284,658 |
| EXCHANGE LISTED FDS TR | SABA INT RATE | 30151E806 | — | 11,553 shares | $283,245 |
| ISHARES TR | SYSTEMATIC BD ET | 46435U796 | — | 3,355 shares | $282,759 |
| AIM ETF PRODUCTS TRUST | ALLIANZIM US EQT | 00888H745 | — | 7,348 shares | $282,604 |
| FIRST TR EXCHNG TRADED FD VI | ACTV FCTR LGCP | 33740F821 | — | 6,397 shares | $282,428 |