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First Heartland Consultants, Inc.
Period ended Sep 30, 2026 · Latest filing Oct 8, 2026
These quarterly holdings are delayed and may not include all assets or short positions.
Values are from the reporting date, not current prices or purchase costs.
The same security may appear in multiple rows.
Source: SEC
Reported portfolio value
Quarter-end reported holdings; not current value or investment performance.
View reported values
- Sep 30, 2026: $1,504,021,776
More quarters will appear as history becomes available.
Top holdings
Top 10 at Sep 30, 2026. Matching entries are combined; security classes and options remain separate. Shares exclude principal amounts; option shares reflect the reported underlying amount.
View top holdings values
- SPDR SERIES TRUST · PORTFOLIO LR ETF · 78464A854 · shares: $62,977,361
- ETF SER SOLUTIONS · APTUS COLLARED · 26922A222 · shares: $55,676,776
- INVESCO QQQ TR · UNIT SER 1 · 46090E103 · shares: $49,295,889
- FIRST TR EXCHANGE TRADED FD · RISNG DIVD ACHIV · 33738R506 · shares: $39,964,080
- SPDR INDEX SHS FDS · PORTFOLIO DEVLPD · 78463X889 · shares: $38,650,950
- SPDR SERIES TRUST · PRTFLO S&P500 GW · 78464A409 · shares: $32,600,991
- SPDR S&P 500 ETF TR · UNIT SER 1 S&P · 78462F103 · shares: $31,186,852
- ETF SER SOLUTIONS · APTUS DEFINED · 26922A388 · shares: $30,303,514
- SPDR SER TR · PRTFLO S&P500 VL · 78464A508 · shares: $29,360,866
- EA SERIES TRUST · FREEDOOM 100 EM · 02072L607 · shares: $22,335,255
Reported holdings
593 reported entries| Issuer | Class | CUSIP | Type | Shares / principal | Reported value (USD) |
|---|---|---|---|---|---|
| VANGUARD WHITEHALL FDS INC | HIGH DIV YLD | 921946406 | — | 3,839 shares | $595,832 |
| ALLIANZ US LARGE CAP BUFFER 10 APR | ETF | 00888H109 | — | 12,632 shares | $593,830 |
| ISHARES TR | SILVER TRUST | 46428Q109 | — | 10,328 shares | $592,979 |
| PHILIP MORRIS INTL INC | COM | 718172109 | — | 3,098 shares | $591,211 |
| FIRST TR EXCHANGE TRADED FD | FIRST TR ENH NEW | 33739Q408 | — | 9,890 shares | $588,554 |
| AMERICAN CENTY ETF TR | DIVERSIFIED MU | 025072505 | — | 12,404 shares | $587,764 |
| ISHARES TR | US INFRASTRUC | 46435U713 | — | 10,595 shares | $583,054 |
| FIRST TR EXCHNG TRADED FD VI | CBOE VEST EQUITY ENH & MOD BUFF ETF | 33740U810 | — | 12,819 shares | $580,394 |
| MARATHON PETE CORP | COM | 56585A102 | — | 1,458 shares | $576,607 |
| INTL BUSINESS MACH | COM | 459200101 | — | 2,585 shares | $568,495 |
| BANK OF AMERICA | COM | 060505104 | — | 10,429 shares | $567,653 |
| T ROWE PRICE ETF INC | US EQUITY RESEAR | 87283Q503 | — | 11,756 shares | $567,330 |
| ETFIS SER TR I | VIRTUS REAVES UT | 26923G806 | — | 8,063 shares | $565,844 |
| FRNKLIN TEMPLETON ETF TR | FRANKLIN DYN MUN | 35473P868 | — | 24,258 shares | $565,700 |
| ISHARES TR | FLTG RATE NT ETF | 46429B655 | — | 10,974 shares | $560,220 |
| NETFLIX INC | COM | 64110L106 | — | 8,037 shares | $559,214 |
| TRANE TECHNOLOGIES PLC | SHS | G8994E103 | — | 1,231 shares | $556,398 |
| VANGUARD WELLINGTON FD | SHORT TRM TAX EX | 921935870 | — | 5,641 shares | $556,203 |
| PACER FDS TR | GLOBAL CASH ETF | 69374H709 | — | 12,364 shares | $553,289 |
| T ROWE PRICE ETF INC | PRICE DIV GRWT | 87283Q404 | — | 11,440 shares | $552,115 |
| SPDR SER TR | PRTFLO S&P500 HI | 78468R788 | — | 12,093 shares | $548,665 |
| AMERICAN TOWER CORP NEW | COM | 03027X100 | — | 3,345 shares | $547,501 |
| ISHARES BITCOIN TRUST ETF | SHS BEN INT | 46438F101 | — | 11,557 shares | $547,108 |
| ISHARES TR | US AER DEF ETF | 464288760 | — | 2,619 shares | $542,614 |
| FIRST TR EXCHANGE TRAD FD VI | FST TR GLB FD | 33739H101 | — | 17,564 shares | $537,283 |
| COPART INC | COM | 217204106 | — | 19,586 shares | $534,306 |
| PEPSICO INC | COM | 713448108 | — | 4,154 shares | $526,440 |
| FIDELITY MERRIMACK STR TR | TOTAL BD ETF | 316188309 | — | 12,100 shares | $523,930 |
| MERCADOLIBRE INC | COM | 58733R102 | — | 303 shares | $523,745 |
| BOSTON SCIENTIFIC CORP | COM | 101137107 | — | 11,934 shares | $520,919 |
| DISNEY WALT CO | COM | 254687106 | — | 4,925 shares | $516,660 |
| AIM ETF PRODUCTS TRUST | ALLIA US JUN ETF | 00888H737 | — | 14,655 shares | $511,166 |
| ISHARES TR | GLOBAL ENERG ETF | 464287341 | — | 8,869 shares | $505,269 |
| ISHARES TR | CORE MSCI EAFE | 46432F842 | — | 5,212 shares | $504,973 |
| SSGA ACTIVE TR | SPDR SSGA US SCT | 78470P408 | — | 7,588 shares | $503,919 |
| INVESCO EXCHANGE TRADED FD T | LARGE CAP VALUE | 46137V738 | — | 6,596 shares | $503,275 |
| FIDELITY COVINGTON TRUST | CONSMR STAPLES | 316092303 | — | 9,892 shares | $502,909 |
| ARK ETF TR | ETF | 00214Q104 | — | 5,643 shares | $502,764 |
| MCDONALDS CORP | COM | 580135101 | — | 2,173 shares | $501,889 |
| DUKE ENERGY CORP NEW | COM | 26441C204 | — | 4,270 shares | $486,866 |
| SPDR SERIES TRUST | BLOOMBERG INTL T | 78464A516 | — | 22,968 shares | $486,462 |
| ISHARES TR | CORE 80 20 ETF | 464289859 | — | 4,989 shares | $485,280 |
| GOLDMAN SACHS ETF TR | INCOME ETF | 38151N882 | — | 9,956 shares | $483,613 |
| VANGUARD WORLD FD | FINANCIALS ETF | 92204A405 | — | 3,667 shares | $477,040 |
| CAPITAL GRP FIXED INCM ETF T | MUNICIPAL HIGH I | 14020Y805 | — | 19,653 shares | $473,122 |
| FIRST TR EXCHNG TRADED FD VI | VEST NASDAQ 100 | 33740F268 | — | 17,501 shares | $472,527 |
| FIRST TR NASDAQ 100 TECH IND | SHS | 337345102 | — | 1,429 shares | $471,184 |
| SPDR INDEX SHS FDS | PORTFOLIO EMG MK | 78463X509 | — | 9,076 shares | $469,774 |
| PACER FDS TR | METAURUS CAP 400 | 69374H436 | — | 10,244 shares | $469,155 |
| DFA INVT DIMENSIONS GROUP IN | U.S. HIGH RELATI | 25239Y196 | — | 111,446 shares | $467,702 |
| PFIZER INC | COM | 717081103 | — | 16,288 shares | $464,535 |
| ISHARES INC | EM MKTS DIV ETF | 464286319 | — | 13,653 shares | $464,202 |
| VANGUARD INDEX FDS | LARGE CAP ETF | 922908637 | — | 1,318 shares | $463,738 |
| ARK ETF TR | AUTNMUS TECHNLGY | 00214Q203 | — | 3,812 shares | $462,226 |
| PROFESIONALLY MANAGED PORTFO | AKRE FOCUS ETF | 74316P579 | — | 8,770 shares | $461,916 |
| INVESCO EXCHANGE TRADED FD T | S&P500 EQL STP | 46137V373 | — | 15,990 shares | $458,911 |
| NORTHROP GRUMMAN CORP | COM | 666807102 | — | 946 shares | $457,531 |
| EMERSON ELEC CO | COM | 291011104 | — | 2,942 shares | $456,269 |
| ISHARES TR | ULTRA SHORT DUR | 46434V878 | — | 8,940 shares | $450,577 |
| ALTRIA GROUP INC | COM | 02209S103 | — | 6,645 shares | $447,481 |
| FIRST TR CBOE VEST RISING | ETF | 33738D879 | — | 15,976 shares | $445,411 |
| ORACLE CORP | COM | 68389X105 | — | 3,233 shares | $443,867 |
| MORGAN STANLEY ETF TRUST | EATON VANCE SHOR | 61774R825 | — | 8,762 shares | $436,085 |
| ISHARES TR | MODERT ALLOC ETF | 464289875 | — | 8,936 shares | $435,541 |
| AMPLIFY ETF TR | ETF | 032108409 | — | 9,300 shares | $432,339 |
| AIM ETF PRODUCTS TRUST | ALLIANZIN IN EQU | 00888H612 | — | 13,259 shares | $429,021 |
| ENTERPRISE PROD PARTNERS L | COM | 293792107 | — | 12,033 shares | $428,495 |
| AIM ETF PRODUCTS TRUST | ALLIANZIM US EQ | 00888H430 | — | 15,497 shares | $426,414 |
| INNOVATOR ETFS TRUST | US EQTY ULTRA B | 45782C649 | — | 10,078 shares | $423,578 |
| ISHARES TR | ISHS 5-10YR INVT | 464288638 | — | 8,396 shares | $422,736 |
| FIRST TR EXCHANGE TRADED FD | WTR ETF | 33733B100 | — | 4,061 shares | $421,452 |
| SSGA ACTIVE ETF TR | SPDR TR TACTIC | 78467V848 | — | 11,260 shares | $421,332 |
| PIMCO ETF TR | ENHAN SHRT MA AC | 72201R833 | — | 4,189 shares | $421,204 |
| GLOBAL X FDS | NASDAQ 100 COVER | 37954Y483 | — | 22,670 shares | $420,528 |
| QUAKER INVT TR | AFFORDABLE HOUS | 74741A106 | — | 25,816 shares | $420,284 |
| SPDR SERIES TRUST | S&P 600 SMCP GRW | 78464A201 | — | 3,920 shares | $419,373 |
| ISHARES TR | US HLTHCR PR ETF | 464288828 | — | 7,636 shares | $419,129 |
| J P MORGAN EXCHANGE TRADED F | INTL BD OPP ETF | 46641Q852 | — | 8,959 shares | $418,406 |
| FIRST TR EXCHANGE TRADED FD | CAP STRENGTH ETF | 33733E104 | — | 4,448 shares | $417,489 |
| VANECK ETF TRUST | ROBOTICS ETF | 92189Y402 | — | 6,378 shares | $411,827 |
| AIM ETF PRODUCTS TRUST | ALLIANZIM US LRG | 00888H687 | — | 12,130 shares | $410,964 |
| SPDR SER TR | PORTFOLIO S&P600 | 78468R853 | — | 7,756 shares | $409,976 |
| XCEL ENERGY INC | COM | 98389B100 | — | 5,794 shares | $408,361 |
| INNOVATOR ETFS TRUST | GRWT100 PWR BF | 45782C334 | — | 6,704 shares | $408,005 |
| FIRST TR EXCHANGE TRADED FD | FT CBOE VEST S&P | 33739Q705 | — | 8,475 shares | $407,981 |
| STRATEGY SHS | EVENTIDE SMALL C | 86280R134 | — | 14,164 shares | $405,615 |
| SPDR SER TR | PORTFOLIO CRPORT | 78464A144 | — | 14,734 shares | $405,027 |
| FIRST TR EXCHANGE-TRADED FD | MNGD FUTRS STRGY | 33739G103 | — | 7,716 shares | $403,238 |
| ISHARES TR | GLOBAL TECH ETF | 464287291 | — | 2,720 shares | $403,158 |
| STRATEGY SHS | EVENTIDE INTL | 86280R761 | — | 14,064 shares | $403,080 |
| VANGUARD SCOTTSDALE FDS | SHORT TERM TREAS | 92206C102 | — | 6,995 shares | $402,643 |
| DELTA AIR LINES INC DEL | COM | 247361702 | — | 4,824 shares | $402,586 |
| RAYTHEON TECHNOLOGIES CORP | COM | 75513E101 | — | 2,163 shares | $401,498 |
| ETF SER SOLUTIONS | APTUS JULY BUFR | 268961869 | — | 14,156 shares | $398,491 |
| AXON ENTERPRISE INC | COM | 05464C101 | — | 930 shares | $392,944 |
| T ROWE PRICE ETF INC | INTERNATIONAL EQ | 87283Q834 | — | 10,188 shares | $391,527 |
| SELECT SECTOR SPDR TR | HEALTH CARE ETF | 81369Y209 | — | 2,322 shares | $391,078 |
| GLOBAL X FDS | S&P 500 COVERED | 37954Y475 | — | 9,399 shares | $390,240 |
| INVESCO ACTIVELY MANAGD ETF | TOTAL RETURN | 46090A804 | — | 8,654 shares | $385,873 |
| CAPITAL GRP FIXED INCM ETF T | MUNICIPAL INCOME | 14020Y201 | — | 14,829 shares | $384,664 |