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RFG Advisory, LLC
Period ended Sep 30, 2026 · Latest filing Nov 3, 2026
These quarterly holdings are delayed and may not include all assets or short positions.
Values are from the reporting date, not current prices or purchase costs.
The same security may appear in multiple rows.
Source: SEC
Reported portfolio value
Quarter-end reported holdings; not current value or investment performance.
View reported values
- Sep 30, 2026: $7,092,685,996
More quarters will appear as history becomes available.
Top holdings
Top 10 at Sep 30, 2026. Matching entries are combined; security classes and options remain separate. Shares exclude principal amounts; option shares reflect the reported underlying amount.
View top holdings values
- EXCHANGE TRADED CONCEPTS TRU · BLUE DY TOTA ETF · 301505384 · shares: $592,223,670
- EXCHANGE TRADED CONCEPTS TRU · BLUE CORE BD ETF · 301505368 · shares: $479,022,876
- EXCHANGE TRADED CONCEPTS TRU · BLUE GL EQUI ETF · 301505376 · shares: $436,530,298
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE LARGE · 301505426 · shares: $363,177,248
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE LARGE · 301505418 · shares: $302,260,499
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE LARGE · 301505392 · shares: $292,036,281
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE SHORT · 301505350 · shares: $167,226,614
- EXCHANGE TRADED CONCEPTS TRU · BLUE LONG TE ETF · 301505343 · shares: $161,009,510
- EXCHANGE TRADED CONCEPTS TRU · BLUE DI INCO ETF · 301505335 · shares: $113,508,581
- APPLE INC · COM · 037833100 · shares: $89,064,966
Reported holdings
1,222 reported entries| Issuer | Class | CUSIP | Type | Shares / principal | Reported value (USD) |
|---|---|---|---|---|---|
| PUBLIC SVC ENTERPRISE GROUP | COM | 744573106 | — | 4,593 shares | $309,277 |
| DIGITAL RLTY TR INC | COM | 253868103 | — | 1,751 shares | $307,385 |
| FAIR ISAAC CORP | COM | 303250104 | — | 515 shares | $305,122 |
| FIRST TR EXCH TRADED FD III | EME MRK BD ETF | 33739P202 | — | 10,681 shares | $304,191 |
| ISHARES TR | GLB INFRASTR ETF | 464288372 | — | 4,939 shares | $304,038 |
| FIRST TR EXCHNG TRADED FD VI | SMIT UNCO BD ETF | 33740F888 | — | 12,790 shares | $303,702 |
| HIMS & HERS HEALTH INC | COM CL A | 433000106 | — | 10,185 shares | $303,411 |
| INNOVATOR ETFS TRUST | US EQTY BUF NOV | 45782C581 | — | 6,185 shares | $302,818 |
| CARVANA CO | CL A | 146869102 | — | 4,827 shares | $301,881 |
| VANGUARD WHITEHALL FDS | INTL DVD ETF | 921946810 | — | 3,195 shares | $301,641 |
| EXPEDITORS INTL WASH INC | COM | 302130109 | — | 1,630 shares | $300,981 |
| INNOVATOR ETFS TRUST | US EQTY BUFR JAN | 45782C409 | — | 4,962 shares | $300,332 |
| AST SPACEMOBILE INC | COM CL A | 00217D100 | CALL | 5,100 shares | $300,186 |
| FEDERAL RLTY INVT TR NEW | SH BEN INT NEW | 313745101 | — | 2,765 shares | $299,374 |
| KIMBERLY-CLARK CORP | COM | 494368103 | — | 3,071 shares | $299,200 |
| CARETRUST REIT INC | COM | 14174T107 | — | 8,167 shares | $298,760 |
| ISHARES TR | MSCI ACWI EX US | 464288240 | — | 3,947 shares | $298,442 |
| WISDOMTREE TR | US SHT TRM CORP | 97717X156 | — | 6,324 shares | $298,380 |
| IM GLOBAL PARTNER FUNDS | IMGP DBI MAN ETF | 53700T827 | — | 9,141 shares | $297,360 |
| FIRST TR EXCHANGE-TRADED FD | CLOUD COMPUTING | 33734X192 | — | 1,813 shares | $297,314 |
| MARSH & MCLENNAN COS INC | COM | 571748102 | — | 1,738 shares | $296,751 |
| MOTOROLA SOLUTIONS INC | COM NEW | 620076307 | — | 665 shares | $296,628 |
| NUSHARES ETF TR | NUVEEN ESG LRGVL | 67092P300 | — | 5,588 shares | $294,192 |
| ISHARES U S ETF TR | IT RT HDG HGYL | 46431W606 | — | 3,430 shares | $293,729 |
| TAKE-TWO INTERACTIVE SOFTWAR | COM | 874054109 | — | 1,414 shares | $293,405 |
| CURTISS WRIGHT CORP | COM | 231561101 | — | 539 shares | $293,211 |
| VANECK ETF TRUST | VANECK SHRT MUNI | 92189F528 | — | 17,292 shares | $292,585 |
| CUBESMART | COM | 229663109 | — | 7,770 shares | $292,003 |
| CENTRUS ENERGY CORP | CL A | 15643U104 | — | 2,092 shares | $291,813 |
| VANECK ETF TRUST | PREFERRED SECURT | 92189F429 | — | 16,611 shares | $291,025 |
| AIM ETF PRODUCTS TRUST | ALLIA US OCT ETF | 00888H505 | — | 6,904 shares | $290,037 |
| COLUMBIA SPORTSWEAR CO | COM | 198516106 | — | 5,045 shares | $289,659 |
| ISHARES TR | TRS FLT RT BD | 46434V860 | — | 5,710 shares | $289,310 |
| SPDR INDEX SHS FDS | ST STR NAT ETF | 78463X541 | — | 3,909 shares | $289,136 |
| WP CAREY INC | COM | 92936U109 | — | 4,457 shares | $288,056 |
| ISHARES TR | S&P SML 600 GWT | 464287887 | — | 1,782 shares | $285,715 |
| BP PLC | SPONSORED ADR | 055622104 | — | 6,489 shares | $285,452 |
| MOSAIC CO | COM | 61945C103 | — | 13,166 shares | $285,047 |
| VANECK ETF TRUST | HIGH YLD MUNIETF | 92189H409 | — | 5,897 shares | $283,231 |
| SANOFI SA | SPONSORED ADR | 80105N105 | — | 6,868 shares | $283,172 |
| MANULIFE FINL CORP | COM | 56501R106 | — | 6,641 shares | $282,832 |
| AIRBNB INC | COM CL A | 009066101 | — | 1,757 shares | $282,262 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST US EQT | 33740U653 | — | 6,699 shares | $282,060 |
| LTC PPTYS INC | COM | 502175102 | — | 6,548 shares | $280,723 |
| INVESCO EXCH TRADED FD TR II | KBW BK ETF | 46138E628 | — | 3,217 shares | $280,619 |
| DOLLAR GEN CORP | COM | 256677105 | — | 2,342 shares | $280,030 |
| SCHWAB STRATEGIC TR | FUNDAMENTAL INTL | 808524755 | — | 5,206 shares | $279,845 |
| STRATEGY SHS | EVEN HIGH DI ETF | 86280R811 | — | 9,213 shares | $279,238 |
| FRANCO NEV CORP | COM | 351858105 | — | 1,167 shares | $277,874 |
| NORTHERN DYNASTY MINERALS LT | COM NEW | 66510M204 | — | 202,490 shares | $277,411 |
| FORD MTR CO | COM | 345370860 | — | 22,990 shares | $277,258 |
| TEXAS PACIFIC LAND CORPORATI | COM | 88262P102 | — | 850 shares | $276,957 |
| TE CONNECTIVITY PLC | ORD SHS | G87052109 | — | 1,305 shares | $275,553 |
| CADENCE DESIGN SYSTEM INC | COM | 127387108 | — | 833 shares | $275,044 |
| INCYTE CORP | COM | 45337C102 | — | 2,258 shares | $273,984 |
| FIRST TR EXCH TRADED FD III | PFD SECS INC ETF | 33739E108 | — | 16,055 shares | $273,744 |
| INVESCO EXCHANGE TRADED FD T | S&P 100 EQL WIGH | 46137V449 | — | 2,118 shares | $273,313 |
| BITWISE SOLANA STAKING ETF | COM SHS OF BENEF | 091948109 | — | 16,879 shares | $272,591 |
| ISHARES TR | GL CLEAN ENE ETF | 464288224 | — | 16,024 shares | $272,404 |
| FOMENTO ECONOMICO MEXICANO S | SPON ADR UNITS | 344419106 | — | 2,288 shares | $271,265 |
| S&P GLOBAL INC | COM | 78409V104 | — | 688 shares | $271,217 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST U.S EQT | 33740U711 | — | 6,432 shares | $270,930 |
| ISHARES INC | MSCI JAPAN ETF | 46434G822 | — | 2,779 shares | $270,865 |
| DOMINOS PIZZA INC | COM | 25754A201 | — | 896 shares | $268,455 |
| STERLING CAP FDS | CAP HEDGED EQT P | 85917K454 | — | 10,829 shares | $268,343 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST U.S EQT | 33740F441 | — | 6,105 shares | $268,108 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST NAS | 33740F557 | — | 7,815 shares | $267,962 |
| AB ACTIVE ETFS INC | ULTRA SHORT INCM | 00039J103 | — | 5,348 shares | $267,852 |
| PACER FDS TR | ARIST HIGH ETF | 69374H428 | — | 5,752 shares | $267,123 |
| INNOVATOR ETFS TRUST | US EQTY BUF OCT | 45782C771 | — | 4,834 shares | $266,015 |
| ETF SER SOLUTIONS | DEFIANCE SPACE A | 26922A289 | — | 3,115 shares | $264,941 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2026 CB | 46138J791 | — | 13,492 shares | $263,365 |
| SEI INVTS CO | COM | 784117103 | — | 2,564 shares | $263,196 |
| ISHARES TR | US HOME CONS ETF | 464288752 | — | 3,015 shares | $262,396 |
| ISHARES TR | MSCI US GARP ETF | 46436E403 | — | 3,075 shares | $262,214 |
| ISHARES TR | MORNINGSTAR GRWT | 464287119 | — | 2,239 shares | $261,938 |
| ALIBABA GROUP HLDG LTD | SPONSORED ADS | 01609W102 | — | 2,429 shares | $261,163 |
| WISDOMTREE TR | INDIA ERNGS FD | 97717W422 | — | 6,357 shares | $258,921 |
| LAUDER ESTEE COS INC | CL A | 518439104 | — | 2,790 shares | $258,846 |
| CROWN CASTLE INC | COM | 22822V101 | — | 3,874 shares | $258,172 |
| BANK OF NY MELLON CORP | COM | 064058100 | — | 1,779 shares | $257,338 |
| VICTORY PORTFOLIOS II | SHS FR CA FL ETF | 92647X830 | — | 5,026 shares | $257,292 |
| SCHWAB STRATEGIC TR | FUNDAMENTAL US S | 808524763 | — | 7,350 shares | $257,257 |
| ISHARES TR | MSCI EAFE MIN VL | 46429B689 | — | 2,823 shares | $257,189 |
| FIRST TR EXCHANGE TRADED FD | FIRST TR BLOOMBE | 33738R761 | — | 5,781 shares | $256,947 |
| FRANKLIN TEMPLETON ETF TR | FOCUSED DYNAMIC | 35473P421 | — | 4,904 shares | $254,567 |
| BLACKROCK ETF TRUST | ISHA WORL EX ETF | 09290C608 | — | 4,390 shares | $254,462 |
| DATADOG INC | CL A COM | 23804L103 | — | 928 shares | $254,118 |
| DNP SELECT INCOME FD INC | COM | 23325P104 | — | 26,510 shares | $253,703 |
| ISHARES TR | CONV BD ETF | 46435G102 | — | 2,246 shares | $253,614 |
| SERVISFIRST BANCSHARES INC | COM | 81768T108 | — | 6,257 shares | $250,161 |
| FIRST TR EXCHNG TRADED FD VI | FLEXIBL MUN HIGH | 33740F508 | — | 15,748 shares | $249,527 |
| ISHARES TR | INTL DEV RE ETF | 464288489 | — | 11,901 shares | $246,644 |
| AMPLIFY ETF TR | AMPLIFY CYBERSEC | 032108664 | — | 2,031 shares | $246,269 |
| FIDELITY COVINGTON TRUST | CONSMR STAPLES | 316092303 | — | 4,832 shares | $245,679 |
| LINCOLN NATL CORP IND | COM | 534187109 | — | 6,099 shares | $245,548 |
| STERLING CAP FDS | CAPITAL MULTI | 85917K462 | — | 10,034 shares | $245,030 |
| SCHWAB STRATEGIC TR | SHT TM US TRES | 808524862 | — | 10,258 shares | $244,758 |
| GENERAC HLDGS INC | COM | 368736104 | — | 1,178 shares | $243,787 |
| CITIZENS FINL GROUP INC | COM | 174610105 | — | 3,822 shares | $243,671 |