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RFG Advisory, LLC
Period ended Sep 30, 2026 · Latest filing Nov 3, 2026
These quarterly holdings are delayed and may not include all assets or short positions.
Values are from the reporting date, not current prices or purchase costs.
The same security may appear in multiple rows.
Source: SEC
Reported portfolio value
Quarter-end reported holdings; not current value or investment performance.
View reported values
- Sep 30, 2026: $7,092,685,996
More quarters will appear as history becomes available.
Top holdings
Top 10 at Sep 30, 2026. Matching entries are combined; security classes and options remain separate. Shares exclude principal amounts; option shares reflect the reported underlying amount.
View top holdings values
- EXCHANGE TRADED CONCEPTS TRU · BLUE DY TOTA ETF · 301505384 · shares: $592,223,670
- EXCHANGE TRADED CONCEPTS TRU · BLUE CORE BD ETF · 301505368 · shares: $479,022,876
- EXCHANGE TRADED CONCEPTS TRU · BLUE GL EQUI ETF · 301505376 · shares: $436,530,298
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE LARGE · 301505426 · shares: $363,177,248
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE LARGE · 301505418 · shares: $302,260,499
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE LARGE · 301505392 · shares: $292,036,281
- EXCHANGE TRADED CONCEPTS TRU · BLUEMONTE SHORT · 301505350 · shares: $167,226,614
- EXCHANGE TRADED CONCEPTS TRU · BLUE LONG TE ETF · 301505343 · shares: $161,009,510
- EXCHANGE TRADED CONCEPTS TRU · BLUE DI INCO ETF · 301505335 · shares: $113,508,581
- APPLE INC · COM · 037833100 · shares: $89,064,966
Reported holdings
1,222 reported entries| Issuer | Class | CUSIP | Type | Shares / principal | Reported value (USD) |
|---|---|---|---|---|---|
| AMERICAN CENTY ETF TR | AVANTIS CORE FI | 025072562 | — | 14,524 shares | $572,100 |
| ISHARES TR | INTL SEL DIV ETF | 464288448 | — | 13,482 shares | $568,789 |
| MOODYS CORP | COM | 615369105 | — | 1,252 shares | $568,788 |
| BLOCK H & R INC | COM | 093671105 | — | 13,769 shares | $562,472 |
| SIGNET JEWELERS LTD | SHS | G81276100 | — | 5,445 shares | $557,228 |
| AMERICAN ELEC PWR CO INC | COM | 025537101 | — | 4,685 shares | $555,851 |
| WISDOMTREE TR | US SMALLCAP FUND | 97717W562 | — | 8,596 shares | $555,115 |
| ISHARES TR | MSCI USA VALUE | 46432F388 | — | 2,797 shares | $553,792 |
| COLGATE PALMOLIVE CO | COM | 194162103 | — | 6,477 shares | $552,607 |
| BLACKROCK ETF TRUST II | ISH HIG MUN ETF | 092528843 | — | 12,076 shares | $551,632 |
| YUM BRANDS INC | COM | 988498101 | — | 4,026 shares | $548,956 |
| INVESCO ACTIVELY MANAGED EXC | TOTAL RETURN | 46090A804 | — | 12,256 shares | $546,503 |
| J P MORGAN EXCHANGE TRADED F | ULTRA SHT MUNCPL | 46641Q654 | — | 10,736 shares | $542,812 |
| INVESCO EXCH TRADED FD TR II | S&P 500 REVENUE | 46138G698 | — | 4,202 shares | $540,720 |
| WILLIAMS SONOMA INC | COM | 969904101 | — | 2,369 shares | $539,969 |
| MSC INCOME FUND INC | COM | 55374X208 | — | 45,794 shares | $538,992 |
| VANGUARD WORLD FD | MATERIALS ETF | 92204A801 | — | 2,464 shares | $537,644 |
| DIMENSIONAL ETF TRUST | US MKTWIDE VALUE | 25434V724 | — | 9,749 shares | $536,195 |
| FIRST TR EXCH TRADED FD III | ULTRA SHT DUR MU | 33740J104 | — | 26,921 shares | $535,726 |
| KBR INC | COM | 48242W106 | — | 15,145 shares | $532,510 |
| ISHARES U S ETF TR | SHOR MAT MUN ETF | 46431W838 | — | 10,706 shares | $531,339 |
| DOMINION ENERGY INC | COM | 25746U109 | — | 8,776 shares | $531,110 |
| FOX CORP | CL B COM | 35137L204 | — | 9,408 shares | $529,672 |
| KRANESHARES TRUST | WAHE ALT INC ETF | 500767223 | — | 20,476 shares | $529,106 |
| ISHARES INC | MSCI SWITZERLAND | 464286749 | — | 8,936 shares | $528,585 |
| AEROVIRONMENT INC | COM | 008073108 | — | 3,688 shares | $524,507 |
| EPR PPTYS | COM SH BEN INT | 26884U109 | — | 9,332 shares | $523,795 |
| AUTODESK INC | COM | 052769106 | — | 2,501 shares | $522,709 |
| NUVEEN QUALITY MUNCP INCOME | COM | 67066V101 | — | 51,639 shares | $522,586 |
| ABERCROMBIE & FITCH CO | CL A | 002896207 | — | 3,859 shares | $519,769 |
| VONTIER CORPORATION | COM | 928881101 | — | 16,519 shares | $518,697 |
| SPDR SERIES TRUST | SST SPDR BLOOMBE | 78464A391 | — | 25,169 shares | $518,479 |
| INNOVATOR ETFS TRUST | US EQTY PWR BUF | 45782C656 | — | 11,049 shares | $517,756 |
| FIRST TR EXCHANGE-TRADED FD | US EQTY OPPT ETF | 336920103 | — | 2,896 shares | $516,090 |
| AMPLIFY ETF TR | BLOCK TECHN ETF | 032108607 | — | 8,382 shares | $513,259 |
| CSX CORP | COM | 126408103 | — | 11,017 shares | $512,421 |
| CF INDUSTRIES HOLD | COM | 125269100 | — | 4,439 shares | $511,399 |
| EMCOR GROUP INC | COM | 29084Q100 | — | 674 shares | $508,217 |
| JERSEY MIKES SUBS INC | COM SHS CL A | 47668J102 | — | 30,175 shares | $507,544 |
| FIDELITY COVINGTON TRUST | MSCI FINLS IDX | 316092501 | — | 6,700 shares | $507,305 |
| CAPITAL GRP FIXED INCM ETF T | INTERNATIONAL BD | 14020Y706 | — | 20,341 shares | $506,491 |
| FIDELITY GREENWOOD STREET TR | DYNA BUF EQU ETF | 31624J737 | — | 15,063 shares | $503,487 |
| ISHARES TR | LATN AMER 40 ETF | 464287390 | — | 14,570 shares | $502,674 |
| AIM ETF PRODUCTS TRUST | ALLIANZIM US EQ | 00888H430 | — | 18,219 shares | $501,324 |
| SPDR SERIES TRUST | ST INTER ETF | 78464A672 | — | 18,309 shares | $499,459 |
| BORGWARNER INC | COM | 099724106 | — | 8,305 shares | $499,214 |
| SPDR INDEX SHS FDS | ST STR MSCI GLB | 78463X475 | — | 5,743 shares | $496,777 |
| VANGUARD SCOTTSDALE FDS | TOTAL CORP BND | 92206C573 | — | 6,775 shares | $493,096 |
| FEDERATED HERMES INC | CL B | 314211103 | — | 8,726 shares | $491,885 |
| BUCKLE INC | COM | 118440106 | — | 11,393 shares | $489,329 |
| MAGNA INTL INC | COM | 559222401 | — | 7,676 shares | $488,731 |
| MAPLEBEAR INC | COM | 565394103 | — | 11,289 shares | $486,782 |
| NUCOR CORP | COM | 670346105 | — | 2,080 shares | $486,114 |
| ECOLAB INC | COM | 278865100 | — | 1,763 shares | $484,102 |
| INNOVATOR ETFS TRUST | US EQT ULTRA BF | 45782C300 | — | 10,420 shares | $483,488 |
| SONIDA SENIOR LIVING INC | COM | 140475203 | — | 12,863 shares | $483,392 |
| TRAVELERS COMPANIES INC | COM | 89417E109 | — | 1,352 shares | $482,115 |
| REGENERON PHARMACEUTICALS | COM | 75886F107 | — | 634 shares | $480,861 |
| ENTERGY CORP NEW | COM | 29364G103 | — | 4,823 shares | $478,774 |
| CHURCH & DWIGHT CO INC | COM | 171340102 | — | 5,056 shares | $476,395 |
| PRUDENTIAL FINL INC | COM | 744320102 | — | 4,192 shares | $476,180 |
| WORLD GOLD TR | SPDR GLD MINIS | 98149E303 | — | 5,786 shares | $475,500 |
| CROCS INC | COM | 227046109 | — | 4,053 shares | $475,457 |
| INNOVATOR ETFS TRUST | US EQTY BUF SEP | 45782C664 | — | 8,741 shares | $471,752 |
| GULFPORT ENERGY CORP | COMMON SHARES | 402635502 | — | 3,134 shares | $471,604 |
| WISDOMTREE TR | EM LCL DEBT FD | 97717X867 | — | 16,883 shares | $470,535 |
| NATIONAL GRID PLC | SPONSORED ADR NE | 636274409 | — | 6,194 shares | $469,618 |
| VANECK ETF TRUST | FALLEN ANGEL HG | 92189F437 | — | 16,755 shares | $465,951 |
| INNOVATOR ETFS TRUST | US EQTY ULTRA B | 45782C821 | — | 10,981 shares | $465,594 |
| ALPS ETF TR | OSHARES US QUALT | 00162Q387 | — | 7,800 shares | $463,944 |
| BLUEROCK PVT REAL ESTATE FD | COM | 09631P102 | — | 36,877 shares | $462,442 |
| AUTOLIV INC | COM | 052800109 | — | 4,120 shares | $460,987 |
| RBB FD INC | MOTLEY FOL ETF | 74933W601 | — | 5,755 shares | $460,860 |
| PHILLIPS EDISON & CO INC | COMMON STOCK | 71844V201 | — | 12,327 shares | $460,298 |
| FEDEX CORP | COM | 31428X106 | — | 1,614 shares | $460,271 |
| INVESCO EXCHANGE TRADED FD T | S&P MDCP QUALITY | 46137V472 | — | 4,122 shares | $460,191 |
| ISHARES TR | BROAD USD HIGH | 46435U853 | — | 12,815 shares | $457,735 |
| DELL TECHNOLOGIES INC | CL C | 24703L202 | — | 851 shares | $457,633 |
| CINTAS CORP | COM | 172908105 | — | 2,344 shares | $457,245 |
| GENTEX CORP | COM | 371901109 | — | 21,030 shares | $457,192 |
| IDEXX LABS INC | COM | 45168D104 | — | 874 shares | $456,147 |
| DELTA AIR LINES INC | COM NEW | 247361702 | — | 5,424 shares | $452,684 |
| KKR & CO INC | COM | 48251W104 | — | 4,873 shares | $444,874 |
| CABOT CORP | COM | 127055101 | — | 5,758 shares | $442,873 |
| ARK ETF TR | INNOVATION ETF | 00214Q104 | — | 4,955 shares | $441,501 |
| SPDR SERIES TRUST | STATE STRET SPDR | 78468R861 | — | 24,198 shares | $440,652 |
| ISHARES TR | ESG AWRE 1 5 YR | 46435G243 | — | 17,994 shares | $439,600 |
| CENTENE CORP DEL | COM | 15135B101 | — | 6,995 shares | $434,529 |
| ALLSTATE CORP | COM | 020002101 | — | 1,958 shares | $434,346 |
| FIGMA INC | CLASS A COM STK | 316841105 | — | 20,622 shares | $433,474 |
| ROYAL BK CDA | COM | 780087102 | — | 2,201 shares | $432,756 |
| ETF SER SOLUTIONS | APTUS LARGE CAP | 26922B535 | — | 10,097 shares | $432,738 |
| LEAR CORP | COM NEW | 521865204 | — | 3,666 shares | $432,698 |
| ANGEL OAK FUNDS TRUST | OAK ULTRASHORT | 03463K752 | — | 8,525 shares | $432,491 |
| ISHARES TR | JPMORGAN USD EMG | 464288281 | — | 4,758 shares | $432,175 |
| GLADSTONE LD CORP | COM | 376549101 | — | 45,655 shares | $431,900 |
| VANGUARD WORLD FD | CONSUM STP ETF | 92204A207 | — | 1,968 shares | $429,540 |
| HEWLETT PACKARD ENTERPRISE C | COM | 42824C109 | — | 6,711 shares | $428,769 |
| INNOVATOR ETFS TRUST | US EQT ULTRA BF | 45782C839 | — | 10,343 shares | $427,993 |
| MICRON TECHNOLOGY INC | COM | 595112103 | CALL | 400 shares | $426,044 |